The Story of Paper

Paper is a uniquely renewable, sustainable and recyclable product and epitomises the circular economy model of make, use, recycle and reuse.

The main raw material, trees, are grown and harvested in a carefully controlled and sustainable way. So successfully, that European forests, which provide 90% of the wood fibre used by the European pulp and paper industry, have grown by an area the size of Switzerland between 2005 and 2020.

Discover the sustainable facts about paper products, the paper industry and the environment, by learning the whole story.