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The Story of Paper
Paper is a uniquely renewable, sustainable and recyclable product and epitomises the circular economy model of make, use, recycle and reuse. The main raw material, trees, are grown and harvested in a carefully controlled and sustainable way. So successfully that European forests, which provide 90% of the wood fibre used by the European pulp and…
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Consumers Prefer Paper-Based Packaging
8th July 2025, London, UK The latest Two Sides Trend Tracker 2025 survey, one of the print and paper industry’s largest and most comprehensive studies, reveals that paper-based packaging is increasingly recognised as the preferred sustainable packaging choice. Consumers favour paper-based packaging for its compostability, recyclability, and lower environmental impact. Across a broad range of…
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Consumers Demand That Governments, Brands And Retailers Do More To Ensure Packaging Is More Sustainable
The Trend Tracker Survey 2023, the latest consumer research from Two Sides Europe, seeks to understand changing consumer perceptions towards print and paper products, looking specifically at environmental awareness, reading habits, packaging preferences and attitudes towards tissue products. Online Shopping – Good News For Paper Packaging The shift to online shopping has accelerated dramatically in…
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Consumers Underestimate The Great Recycling Rate Of Paper. Latest Study Reveals
Consumers are becoming increasingly conscious of their impact on the environment, and the majority of UK consumers believe the recycling rate of paper isn’t very high. This low consumer awareness is worrying when paper is, in fact, one of the most recycled materials in the world with a recycling rate of 74%.[1] A study, conducted by the…
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How much does the public really know about packaging and sustainability?
The range of recycling symbols and confusion over what can and can’t be recycled is contributing to the British public’s concerns about packaging. But with paper and cardboard, there’s no confusion – just basic common sense. When it comes to recycling, there’s little doubt that the British public have a great deal of concern about single-use…
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Love Paper Week Returns For Its Second Year
Love Paper Week Returns For Its Second Year, Celebrating The Sustainability And Relevance Of Paper Following the success earlier this year, Love Paper Week will be back in 2026, running from 2nd – 6th February to highlight the unique role of paper in our everyday lives and its strong environmental credentials. Building On Year One Love Paper,…
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Consumers Do Not Understand What Causes Deforestation
The recent research published by Two Sides Europe, the ‘Trend Tracker Survey 2025’, looks at changing consumer perceptions towards print, paper and paper-based packaging, specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many of which…
