The World’s Most Recycled Material
Paper is one of the most widely recycled materials in the world, with recycling rates in Europe consistently exceeding those of glass, metal and plastic.
Once collected, paper fibres can be recycled multiple times and transformed into new paper products, packaging, newspapers, tissues and more.
High recycling rates help conserve resources, reduce waste and extend the value of the fibre obtained from sustainably managed forests. By choosing paper-based products and participating in recycling schemes, consumers play an important role in keeping valuable materials in circulation.


Supporting The Circular Economy
Paper is a key contributor to the circular economy, where products and materials are kept in use for as long as possible through reuse, recycling and recovery. The paper value chain is designed to maximise the life of wood fibres, with recycling systems collecting and processing used paper to create new products.
By reducing waste and keeping resources in circulation, the paper industry helps move away from a traditional “take, make, dispose” model towards a more sustainable system. This circular approach supports resource efficiency, lowers environmental impacts and contributes to a more sustainable future.
Virgin Fibre Or Recycled Fibre
Without new fibres from trees, the paper cycle cannot be maintained. During the collection and processing of recycled paper products, where inks, glues and coatings are separated from the fibre, an amount of this fibre is lost. Therefore the paper industry always needs a supply of fresh fibre from sustainably managed forests to keep the renewable cycle going.
Recycled fibres are best for minimising waste and have a lower carbon footprint in production, while virgin fibres are best for uncompromised strength, durability and longevity.
The ideal choice of whether to use recycled or virgin paper typically depends on how it’s used.


The Environmental Impacts Of Digital
Raw materials from digital equipment, servers and power generators are often finite, precious and non-renewable, as well as being notoriously difficult to recycle.
Recycling activities are not keeping pace with the global growth of e-waste. Non-environmentally sound disposal and treatment of this waste stream poses significant risks to the environment and to human health.
The electronic waste problem is colossal and still growing.

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