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The Story of Paper
Paper is a uniquely renewable, sustainable and recyclable product and epitomises the circular economy model of make, use, recycle and reuse. The main raw material, trees, are grown and harvested in a carefully controlled and sustainable way. So successfully that European forests, which provide 90% of the wood fibre used by the European pulp and…
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Love Paper Week Returns For Its Second Year
Love Paper Week Returns For Its Second Year, Celebrating The Sustainability And Relevance Of Paper Following the success earlier this year, Love Paper Week will be back in 2026, running from 2nd – 6th February to highlight the unique role of paper in our everyday lives and its strong environmental credentials. Building On Year One Love Paper,…
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Consumers Do Not Understand What Causes Deforestation
The recent research published by Two Sides Europe, the ‘Trend Tracker Survey 2025’, looks at changing consumer perceptions towards print, paper and paper-based packaging, specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many of which…
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Love Paper Week 2025, A Big Success
The brand new Love Paper event gained attention from around the world, raising the awareness of the advantages of paper among businesses and consumers. The inaugural Love Paper Week was hailed as a resounding success after a large number of companies and organisations around the world got involved to spread the message that paper is a highly…
