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Paper Makes
Everything Better
From pizza boxes to shopping bags, books to birthday invitations – paper is recyclable, renewable, tactile, inclusive and part of who we are. The industry employs millions throughout the supply chain. We love paper, and it shows. Explore Love Paper and learn more today!
Learn About the
World of Paper
Paper is recyclable, renewable, tactile and part
of our lives making learning clearer, packaging
smarter and memories more meaningful.
From art and learning to forestry and packaging,
paper connects creativity with responsibility.
Learning
Paper supports learning by improving focus, comprehension, memory retention and educational outcomes
Foresty
The paper industry relies on sustainable forest management to keep land forested and support biodiversity.
Recycling
Paper is one of the most recycled materials in the world and plays a key role in the circular economy.
Packaging
Paper packaging protects products, is made from a renewable material and enhances customer experiences.
Lifestyle
Paper enriches everyday life through creativity, communication, organisation and personal wellbeing.
Accessibility
Paper ensures information remains accessible, inclusive and available without digital barriers.
75%
In Europe, 75% of paper and
83% of cardboard packaging
is recycled into new products.
1,250
European forests, which provide wood for making paper, have been growing by 1,250 football pitches every day!
90%
The vast majority (over 90%)
of the European paper industry’s wood fibre originates from Europe.
Support The Love Paper Campaign
Magazine and newspaper publishers across Europe are encouraged to run the Love Paper ads to help spread the positive messages around print, paper-based products and the environment. It’s a simple way to align your publication with a campaign that champions the value of print.
Brands and publishers can apply to use the Love Paper logo to help inform their customers why they’re using paper and the sustainable story behind it.
Read more about the criteria for using the Love Paper logo below, or reach out if you have questions.
