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Paper: Highly Recycled and part of the Circular Economy
We’ve produced a new short video highlighting one of the print and paper industry’s greatest sustainability success stories: the high recycling rates achieved by paper products around the world. As consumers, businesses and policymakers continue to seek more sustainable solutions, paper remains a standout example of a natural, renewable and widely recycled material. The new…
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The Story of Paper
Paper is a uniquely renewable, sustainable and recyclable product and epitomises the circular economy model of make, use, recycle and reuse. The main raw material, trees, are grown and harvested in a carefully controlled and sustainable way. So successfully that European forests, which provide 90% of the wood fibre used by the European pulp and…
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Stop, Look, Recycle – Recycle Week
This year’s Recycle Week focuses on increasing awareness on the recyclable packaging that often finds its way into general waste. This month, between 22-28 September, the UK puts its annual spotlight on recycling. Now in its 22nd year, Recycle Week returns to encourage the British public to recycle items that too often find themselves thrown into…
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Consumers Underestimate The Great Recycling Rate Of Paper. Latest Study Reveals
Consumers are becoming increasingly conscious of their impact on the environment, and the majority of UK consumers believe the recycling rate of paper isn’t very high. This low consumer awareness is worrying when paper is, in fact, one of the most recycled materials in the world with a recycling rate of 74%.[1] A study, conducted by the…
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Cotton Traders Promotes Sustainable Print Media With Love Paper
Cotton Traders, the well-known British Clothing Retailer, are committed to delivering their products and services in a way that does not compromise the preservation of our planet. This also translates to their marketing practices, and they have chosen to use Love Paper to highlight the sustainability of their print marketing. Love Paper was created by the not-for-profit campaign Two…
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Love Paper in the news: The Guardian features Love Paper on their first paper wrap
National Newspaper, The Guardian, have recently introduced new paper wraps to house their Saturday supplements. During February, they chose to showcase the Love Paper campaign which only seems fitting for the launch of their first paper wrap. Have you seen Love Paper in the news recently? Love Paper promotes the sustainable and attractive attributes of print, paper and…
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Love Paper Week Returns For Its Second Year
Love Paper Week Returns For Its Second Year, Celebrating The Sustainability And Relevance Of Paper Following the success earlier this year, Love Paper Week will be back in 2026, running from 2nd – 6th February to highlight the unique role of paper in our everyday lives and its strong environmental credentials. Building On Year One Love Paper,…
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Consumers Do Not Understand What Causes Deforestation
The recent research published by Two Sides Europe, the ‘Trend Tracker Survey 2025’, looks at changing consumer perceptions towards print, paper and paper-based packaging, specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many of which…
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Love Paper Week 2025, A Big Success
The brand new Love Paper event gained attention from around the world, raising the awareness of the advantages of paper among businesses and consumers. The inaugural Love Paper Week was hailed as a resounding success after a large number of companies and organisations around the world got involved to spread the message that paper is a highly…
