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The Story of Paper
Paper is a uniquely renewable, sustainable and recyclable product and epitomises the circular economy model of make, use, recycle and reuse. The main raw material, trees, are grown and harvested in a carefully controlled and sustainable way. So successfully that European forests, which provide 90% of the wood fibre used by the European pulp and…
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What the Ocean Thinks of Your Packaging Choices
If the ocean could talk, it probably wouldn’t whisper. It would ask why it’s swallowing the equivalent of a rubbish truck full of plastic every single minute. Each year, the world produces more than 360 million tonnes of plastic waste[1]. Even more concerning, the amount of plastic entering the ocean could nearly triple by 2040[2].…
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Global Recycling Day 2026
Happening on March 18, the 2026 celebration of the power of recycling focuses on the economic value of reusing the planet’s resources. Established in 2018 to recognise and celebrate the importance recycling plays in preserving the world’s primary resources, Global Recycling Day has grown from a small, recycling industry into a worldwide event, bringing together…
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England’s New Simpler Recycling Scheme
From the 31st of March 2026, households across England will see major changes to how recycling collections work under a new government initiative known as Simpler Recycling. This scheme, introduced by the Department for Environment, Food & Rural Affairs (DEFRA), aims to make recycling easier and more effective by standardising what can be recycled and how it…
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Stop, Look, Recycle – Recycle Week
This year’s Recycle Week focuses on increasing awareness on the recyclable packaging that often finds its way into general waste. This month, between 22-28 September, the UK puts its annual spotlight on recycling. Now in its 22nd year, Recycle Week returns to encourage the British public to recycle items that too often find themselves thrown into…
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Consumers Prefer Paper-Based Packaging
8th July 2025, London, UK The latest Two Sides Trend Tracker 2025 survey, one of the print and paper industry’s largest and most comprehensive studies, reveals that paper-based packaging is increasingly recognised as the preferred sustainable packaging choice. Consumers favour paper-based packaging for its compostability, recyclability, and lower environmental impact. Across a broad range of…
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3 Activities to Teach Children Recycling Habits
Now that 79% of paper[1] and 83% of paper-based packaging[2] in Europe is recycled into new products, how do we pass on our recycling routine to the next generation to help maintain and improve the current recycling rates? Recycling is becoming more essential in our daily lifestyle with councils changing bin collection routines, companies promoting…
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8 Clever Christmas Gift Wrapping Ideas
How To Create Maximum Effect With Minimum Environmental Impact Nothing heightens the sense of anticipation on Christmas morning more than beautifully wrapped presents under the tree. But, as we all become more conscious of our environmental responsibilities, you might be wondering if that means you need to compromise on your wrapping paper and start wrapping…
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Consumers Demand That Governments, Brands And Retailers Do More To Ensure Packaging Is More Sustainable
The Trend Tracker Survey 2023, the latest consumer research from Two Sides Europe, seeks to understand changing consumer perceptions towards print and paper products, looking specifically at environmental awareness, reading habits, packaging preferences and attitudes towards tissue products. Online Shopping – Good News For Paper Packaging The shift to online shopping has accelerated dramatically in…
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Where Would We Be Without Paper?
We might live in the digital age, but there can be little doubt that paper is still one of the most important materials in the world. For most of us, it will be something we touch, see or use multiple times a day, probably without giving it a second thought. Paper is understated and versatile,…
