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Tag: Print
Bauer Media, one of the world’s leading media groups, is now using the Love Paper logo to highlight the sustainability of its printed magazines. The initiative signifies the company’s proactive stance in promoting the sustainable aspects of their print production and its commitment to behaving in an environmentally responsible way. The Love Paper campaign aims to improve...
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When Did You Last Visit Your Local Library? Since the advent of the internet and search engines, which have given us the ability to explore endless content from all around the world from the comfort of our own home, library visitor numbers have fallen dramatically. You might ask: Does it matter? Are we missing out?...
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Forests are an extremely important part of the environment. Well-managed sustainable forests give multiple benefits to society, such as livelihoods, ecosystem services and biodiversity, while helping to tackle climate change. To ensure the long-term health of European forests, sustainable forest management underpins how the paper industry operates and sources its main raw material. A number...
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Halloween is a fun-filled night of the year with spooky costumes, scary stories, and lots of candy. Getting into the Halloween spirit doesn’t mean you need to buy overpriced costumes and Halloween decorations. You can easily horrify your home to be a Spooktacular place on Halloween night. This list will give you ideas on how...
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The Trend Tracker Survey 2023, the latest consumer research from Two Sides Europe, seeks to understand changing consumer perceptions towards print and paper products, looking specifically at environmental awareness, reading habits, packaging preferences and attitudes towards tissue products. Online Shopping – Good News For Paper Packaging The shift to online shopping has accelerated dramatically in...
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The recent research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper and paper-based packaging, looking specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. Paper vs Digital Communications Across Europe, an increasing number of brands and organisations are switching...
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Trading card games (TCGs) have a rich history that spans multiple decades and have captivated audiences of diverse ages, backgrounds, and interests. The engaging mix of strategy, collection, artistry, and social interaction that TCGs offer has established their appeal across a variety of demographics. Origins Before there were trading cards, there were “trade cards”. These...
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The recent research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper and paper-based packaging, looking specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many...
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There is something magical about a pop-up book. They help bring stories to life in a way that encourages young minds and hands to interact with the printed page. Pop-up books – also known as movable books – are particularly helpful in encouraging reluctant readers to find pleasure in opening the pages of a book....
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Robinsons, the renowned beverage brand known for its commitment to quality and innovation, has introduced an exciting addition to its product lineup: Super Strength Squash, now available in a revolutionary plant-based carton. This latest trial of super-strength squash demonstrates Robinsons' dedication to sustainability while delivering a powerful burst of flavour. With an increasing global focus...
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Packaging Preferences Unpacked The ‘Trend Tracker Survey 2023’, the latest consumer research from Two Sides Europe, seeks to understand changing consumer perceptions towards print, paper, paper-based packaging and tissue products. The survey questioned more than 10,000 consumers in 16 countries across the world, from South America and the United States to South Africa and Europe,...
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Over the last 20 years or so, technology has infiltrated almost every facet of our lives. The expansion of broadband, smartphones and portable technology has changed how we communicate, how we access information and how we work and learn. While many of these changes are no doubt positive, there is growing evidence that this isn’t...
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Good news for print and paper as European consumer preference for printed materials has recovered significantly post-pandemic. Carried out every two years, the Two Sides Trend Tracker survey is one of the print and paper industry’s largest examining consumer preferences and perceptions of print, paper and paper-based packaging. This huge piece of research questions more...
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The paper industry suffers from an environmental perception problem, but it is improving The latest research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper, paper packaging and tissue products. This unique insight into consumer attitudes towards one of the world’s oldest and universally used...
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Did you know that there exists a fragment of paper from a map that was made over 2,000 years ago? [1] It’s an incredible fact when you consider how paper can be so easily cut, torn, screwed up, shredded, pulped or burned! When we think of ancient documents, we perhaps tend to think of paper’s...
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When Did You Last Read A Book On The Train? Imagine sitting in a hushed train carriage where all that can be heard is the sound of the train on the tracks and the occasional rustle of paper as pages are turned. If you have been on a train lately, you will be aware of...
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It’s curious to think that the country that has long been associated with technology has never lost touch with one of the world’s oldest manmade materials. Paper. While much of the world is embracing all things digital, in Japan, paper continues to be used in abundance. From its use in age-old rituals to its still-current...
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We might live in the digital age, but there can be little doubt that paper is still one of the most important materials in the world. For most of us, it will be something we touch, see or use multiple times a day, probably without giving it a second thought. Paper is understated and versatile,...
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We’ve all been there. Christmas is suddenly right around the corner; you’re feeling like summer only ended three weeks ago and now you’re stuck for inspiration, time and/or pennies when it comes to what to get for your friends and family. We all know at least one person in our circle who is seemingly just...
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A new report has confirmed the increasing popularity of physical books over e-readers – especially on holiday where paper is the ideal companion. So how was your holiday? Go anywhere nice? Lots of sun? Hopefully, you have managed to get a summer break and are now dealing with the barrage of questions about your holiday....
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Whether you’re an avid reader or someone who would like to read more, deciding what book to read next can be a challenge, particularly when you consider the overwhelming choice of titles available. Back in 2010, Google Books did a count of the number of books that had been published since the invention of the...
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It may come as a surprise in this digital age, but about 52% of British adults still read printed magazines. And it’s not a generational thing either as a reported 7 out of 10 millennials read printed magazines for leisure and entertainment. So, in an age when digital screens dominate, and we seemingly have all...
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Created by UNESCO on 23 April 1995, World Book Day is a celebration of books, authors and illustrators. Its ultimate aim is to encourage children and young people to discover the pleasure of reading. Over 100 countries around the world mark World Book Day each year. Why Reading For Pleasure Is Important Numerous studies have...
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"Creating detailed work using paper really appealed to me" Paper artist Emma Taylor creates highly intricate sculptures out of paper using second-hand books. Find out where she gets her ideas from and what makes paper such a great medium to work with. How Did You Start Working With Books And Paper? I was doing a...
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Friday 24 September is FSC Friday. It’s an annual event organised by the Forest Stewardship Council (FSC) to raise awareness of their work and what we can all do, at work or at home, to support it. This year’s theme ‘Save our forests. Save our climate.’ aims to highlight the FSC’s support for international climate...
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Consumers are becoming increasingly conscious of their impact on the environment, and the majority of UK consumers believe the recycling rate of paper isn’t very high. This low consumer awareness is worrying when paper is, in fact, one of the most recycled materials in the world with a recycling rate of 74%.[1] A study, conducted...
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Book Lovers Day, also referred to as National Book Lovers Day over in the U.S., is an unofficial holiday celebrated every year on August 9th. It’s a day for bibliophiles (book lovers) to celebrate reading and literature and encourages everyone to put down their smartphones or electronic devices and pick up a book instead. How...
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There is a worrying trend from organisations who increasingly want to move their customer communications online, particularly bills and statements. Typically, this decision is made for cost reasons, but misleading claims about the environment are being used all too often instead. This is commonly referred to as Greenwashing. A study, conducted by the not-for-profit organisation Two Sides and...
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Cotton Traders, the well-known British Clothing Retailer, are committed to delivering their products and services in a way that does not compromise the preservation of our planet. This also translates to their marketing practices, and they have chosen to use Love Paper to highlight the sustainability of their print marketing. Love Paper was created by...
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At the tap of a screen you can send a digital message to anyone around the world. But it could be argued that those messages lose a sense of personality and sentimentality. Printed greetings cards are used for several events throughout the year. From Valentine’s Day to Christmas, birthdays to anniversaries, there is a card...
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Print media has seen a significant disruption during the coronavirus pandemic and there are signs of changing consumer relationships with news and print media. Familiarity with, and use of, online platforms has increased. Will the ending of lockdowns herald an opportunity for traditional printed news media to regain lost ground? A study, conducted by the...
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The blind date with a book trend – also known as the don’t judge a book by its cover trend - has been a great source of fun and engagement for bookshops, libraries and even Etsy, for many years now. By helping people find their ideal book in this creative and mysterious manner, the trend...
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In a compelling report published this week, PISA, the OECD’s Programme for International Student Assessment, affirms that students perform better when they read from printed materials rather than digital devices. This research sends a clear signal to parents and education providers that more must be done to safeguard reading in print for the future of education. Overall,...
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