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The Rise of Inclusive Design
Inclusive packaging has gradually moved beyond niche innovation into a design priority. In the past year, leading brands have shown that accessibility is a fundamental part of how products are experienced. From household goods, technology and beauty, packaging is being rethought to support people with a wide range of physical, sensory and cognitive needs. Three…
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How Augmented Reality Is Transforming Labels
Packaging is no longer just about protecting a product. Increasingly, it is becoming a gateway between brands and consumers. One of the most interesting developments in this space is the rise of augmented reality (AR), where printed labels are enhanced with interactive digital experiences. From wine and spirits to craft beverages, brands are experimenting with…
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Postage Stamp Inspired Sustainable Packaging
The demand for sustainability has never been more prominent than it is currently. Sustainable clothing, furniture, and packaging are everywhere and are encouraging designers to think creatively and show initiative to do their bit for the planet. The Stamp Egg packaging is most notable as it can be detached and is made up entirely of PaperFoam®, which is…
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Paper Packaging – The Preferred and Sustainable Choice
2020 saw dramatic changes to the way we live our live, how we work and socialise might have changed forever. Our consumption habits have also changed, which has had major impacts on the packaging industry. In a year when some industries struggled, the packaging industry reported increased volumes and revenue, in part, due to a…
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Love Paper in the news: The Guardian features Love Paper on their first paper wrap
National Newspaper, The Guardian, have recently introduced new paper wraps to house their Saturday supplements. During February, they chose to showcase the Love Paper campaign which only seems fitting for the launch of their first paper wrap. Have you seen Love Paper in the news recently? Love Paper promotes the sustainable and attractive attributes of print, paper and…
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Morrisons consider ditching plastic bags in favour for paper bags
Recently, the supermarket chain Morrisons launched a “paper bag only” trail in eight stores. If successful, the chain will consider removing plastic bags from all stores and will offer paper bags only. Morrisons started to give their customers the choice between paper and plastic bags earlier this year when they introduced reusable paper bags into…
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Babybel Takes A Step Towards Paper Packaging
A small change in a familiar product can reflect a much bigger shift. That’s exactly what’s happening with Babybel, as the company begins introducing recyclable paper packaging across its range. For shoppers, the difference may appear minimal at a glance. The familiar red wax coating remains, and the product inside is unchanged. But with their…
