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Category: News

Print Marketing in a Digital World: Trust, Relevance and Sustainability

In our modern world, digital campaigns and marketing strategies are becoming ever more frequent. From target specific emails to sporadic webpage popups, the digital world seems to be flooded with ways to make you notice a brand or product. However, a survey from the CMO Council highlighted that 63% of people would respond more positively…

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Morrisons consider ditching plastic bags in favour for paper bags

Recently, the supermarket chain Morrisons launched a “paper bag only” trail in eight stores. If successful, the chain will consider removing plastic bags from all stores and will offer paper bags only. Morrisons started to give their customers the choice between paper and plastic bags earlier this year when they introduced reusable paper bags into…

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