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Category: News

Has The Pandemic Changed How To Access News And Information Forever?

Print media has seen a significant disruption during the coronavirus pandemic and there are signs of changing consumer relationships with news and print media. Familiarity with, and use of, online platforms has increased. Will the ending of lockdowns herald an opportunity for traditional printed news media to regain lost ground? A study, conducted by the...Read More

Reading Printed Materials Proven to Result in Better Literacy Outcomes

In a compelling report published this week, PISA, the OECD’s Programme for International Student Assessment, affirms that students perform better when they read from printed materials rather than digital devices. This research sends a clear signal to parents and education providers that more must be done to safeguard reading in print for the future of education. Overall,...Read More

Morrisons Move to a More Sustainable Future with Paper Bags

Morrisons launched a “paper bag only” trial in eight of its stores in January 2021. Having proved popular with many customers, Morrisons are now removing plastic bags from all their UK stores in favour for paper bags. Their Welsh stores will be the first to move to paper carrier bags, before being rolled-out in the...Read More

Earth Day 2021: Three Days of Climate Action

Last year we explored the amazing achievements Earth Day 2020 delivered during the global pandemic. From solo clean-ups to artistic awareness campaigns, Earth Day 2020 showed us all that we can still make a positive environmental impact while in a time of great uncertainty. This year, as the world tries to return to normality, Earth...Read More

International Forest Day

If you go down to the woods today… The International Day of Forests celebrates and raises awareness of all type of forest all over the world. Discover everything they do for us and what we can do for them. Around the world, Sunday 21 March is commemorated for a number of reasons. In Syria it’s...Read More

Print Marketing in a Digital World: Trust, Relevance and Sustainability

In our modern world, digital campaigns and marketing strategies are becoming ever more frequent. From target specific emails to sporadic webpage popups, the digital world seems to be flooded with ways to make you notice a brand or product. However, a survey from the CMO Council highlighted that 63% of people would respond more positively…

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Morrisons consider ditching plastic bags in favour for paper bags

Recently, the supermarket chain Morrisons launched a “paper bag only” trail in eight stores. If successful, the chain will consider removing plastic bags from all stores and will offer paper bags only. Morrisons started to give their customers the choice between paper and plastic bags earlier this year when they introduced reusable paper bags into…

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