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Category: News
Penguin’s Book Vending Machine
When Did You Last Read A Book On The Train? Imagine sitting in a hushed train carriage where all that can be heard is the sound of the train on the tracks and the occasional rustle of paper as pages are turned. If you have been on a train lately, you will be aware of...Read More
Comic Relief 2023 – Paper Red Nose Revolution
This year’s latest paper invention is taking the nation by storm. The new red noses have been revealed with the aim of helping to fundraise for this year’s Red Nose Day. Comic Relief turned to a paper-based solution in 2023 designed by Sir Jony Ive at LoveFrom, a design guru who worked for Apple for...Read More
Library Initiatives Around The World
Have you ever spotted a little swap and shop library on a walk? From mobile libraries to books hidden in giant mushrooms, we’ve found some great reading initiatives from around the world. The Mobile Library, Stockholm Since 2016, the mobile library in Stockholm City has been popping up all over the city to meet people...Read More
Living History: Frogmore Paper Mill
Frogmore Paper Mill, near Hemel Hempstead in Hertfordshire, is the world’s oldest mechanised paper mill. The mill, which still produces paper, is now operated by the Apsley Paper Trail, a charitable trust “founded to conserve the unique industrial heritage of this site in Hemel Hempstead”.[1] Sadly, in January 2022, a fire on site caused extensive...Read More
Mars Moves To Paper Packaging
As it’s announced that Mars bars will move from plastic to paper-based packaging, we look at how paper is gradually taking over the sustainable packaging industry. In a significant development for the paper packaging industry, one of the world’s biggest confectionary companies is converting the packaging for its most popular chocolate bars to recyclable, paper-based...Read More
COP27 – Frustration At The Lack Of Progress
We pick out the positive moments of the recent COP27 climate conference in Egypt and look forward to the COP15 Biodiversity Summit. For many of the world’s environmental campaigners, global organisations, conservationists, NGOs, charities, academics, and press, this year’s COP27 climate conference offered a chance for action, an opportunity for world leaders to gather and...Read More
Love Paper Logo: Why Should You Use It?
How Brands Can Tell The Sustainable Story Of Their Printed Communications And Paper Packaging To Consumers Love Paper® is a global campaign to explain the sustainable and attractive attributes of print, paper and paper-based packaging. Run by not-for-profit organisation, Two Sides, the campaign seeks to tell consumers across the world the positive messages about paper,...Read More
International Forest Day
If you go down to the woods today… The International Day of Forests celebrates and raises awareness of all types of forests all over the world. Discover everything they do for us and what we can do for them. International Day of Forests is a day to celebrate and raise awareness of the importance of...Read More
The Beijing Winter Olympics Are Going For Gold in Sustainability
With the summer Olympics in Tokyo being such a sustainable success, it is only fair that the winter games put them to the challenge of being the most environmentally conscious sporting event of the last ten years. Matching the Tokyo Olympics, three weeks before the games are set to begin, a Pre-Game Sustainability Report has...Read More
Good COP Or Bad COP?
COP26 was a combination of landmark deals and last-minute negotiations. But what was the verdict? On October 31, during the opening ceremony of COP26, the world leaders, politicians, members of Royalty, CEOs, climate experts, negotiators and civil servants assembled in Glasgow’s SEC were shown a film. The four-minute video titled ‘Earth to COP’ was comprised...Read More
The Launch Of Love Paper Latin America
Due to the success of Two Sides Latin America promoting the sustainable use of print, paper and paper-based packaging to consumers, Love Paper Latin America has now officially launched. Two Sides global effort in promoting the sustainable attributes of print, paper and paper-based packaging has helped increase the consumer's awareness that paper is sustainable and...Read More
Sun, Sport And Sustainability – Tokyo 2020 Olympics Has It All!
Summer is here, and with the heat and sun comes sport, lots of it. The Tokyo 2020 Olympic Games have officially begun. Hosted in Japan this year, the country is well known for its innovative and creatively ingenious ways of working with technology, but what about sustainability? It would seem that they have taken a...Read More
Consumers Want The Right To Choose How They Receive Their Bills And Statements
There is a worrying trend from organisations who increasingly want to move their customer communications online, particularly bills and statements. Typically, this decision is made for cost reasons, but misleading claims about the environment are being used all too often instead. This is commonly referred to as Greenwashing. A study, conducted by the not-for-profit organisation Two Sides and...Read More
Cotton Traders Promotes Sustainable Print Media With Love Paper
Cotton Traders, the well-known British Clothing Retailer, are committed to delivering their products and services in a way that does not compromise the preservation of our planet. This also translates to their marketing practices, and they have chosen to use Love Paper to highlight the sustainability of their print marketing. Love Paper was created by...Read More
‘Mount Recyclemore’ – G7 Leaders Made Of Electronic Waste
A new sculpture to highlight the issue of electronic waste has been built in Cornwall in preparation for the G7 Summit, which will see 7 world leaders discuss big issues such as Covid recovery, climate change and trade. Sculptor Joe Rush, commissioned by the online tech retailer musicMagpie, created an impactful sculpture with hope of...Read More
Has The Pandemic Changed How To Access News And Information Forever?
Print media has seen a significant disruption during the coronavirus pandemic and there are signs of changing consumer relationships with news and print media. Familiarity with, and use of, online platforms has increased. Will the ending of lockdowns herald an opportunity for traditional printed news media to regain lost ground? A study, conducted by the...Read More
Latest Study Reveals That People Believe Paper Is Bad For The Environment. Here Are The Facts
The latest study from Two Sides ‘Paper’s Place in a Post-Pandemic World’ aims to understand changing consumer perceptions towards print, paper, paper packaging and tissue products. This unique insight into consumer attitudes towards one of the world’s oldest and universally used materials will be repeated every 2 years to monitor and report upon evolving consumer...Read More
Reading Printed Materials Proven to Result in Better Literacy Outcomes
In a compelling report published this week, PISA, the OECD’s Programme for International Student Assessment, affirms that students perform better when they read from printed materials rather than digital devices. This research sends a clear signal to parents and education providers that more must be done to safeguard reading in print for the future of education. Overall,...Read More
Morrisons Move to a More Sustainable Future with Paper Bags
Morrisons launched a “paper bag only” trial in eight of its stores in January 2021. Having proved popular with many customers, Morrisons are now removing plastic bags from all their UK stores in favour for paper bags. Their Welsh stores will be the first to move to paper carrier bags, before being rolled-out in the...Read More
Earth Day 2021: Three Days of Climate Action
Last year we explored the amazing achievements Earth Day 2020 delivered during the global pandemic. From solo clean-ups to artistic awareness campaigns, Earth Day 2020 showed us all that we can still make a positive environmental impact while in a time of great uncertainty. This year, as the world tries to return to normality, Earth...Read More
Print Marketing in a Digital World: Trust, Relevance and Sustainability
In our modern world, digital campaigns and marketing strategies are becoming ever more frequent. From target specific emails to sporadic webpage popups, the digital world seems to be flooded with ways to make you notice a brand or product. However, a survey from the CMO Council highlighted that 63% of people would respond more positively…
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Morrisons consider ditching plastic bags in favour for paper bags
Recently, the supermarket chain Morrisons launched a “paper bag only” trail in eight stores. If successful, the chain will consider removing plastic bags from all stores and will offer paper bags only. Morrisons started to give their customers the choice between paper and plastic bags earlier this year when they introduced reusable paper bags into…
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