American Latina
ANZ
Austria
Brazil
Czech
Finnish
France
Germany
Italy
North
America
Norway
Polish
Portugal
Spain
Sweden
United Kingdom
-
Blind Date With A Book
The blind date with a book trend – also known as the don’t judge a book by its cover trend – has been a great source of fun and engagement for bookshops, libraries and even Etsy, for many years now. By helping people find their ideal book in this creative and mysterious manner, the trend…
-
The Taylor Swift Effect
Why Fans Still Crave Physical, Printed Keepsakes in a Digital World In an era where music can be streamed instantly and entire discographies live inside a phone, the continued demand for physical music products might seem surprising. Yet few artists demonstrate the enduring appeal of printed, tangible media quite like Taylor Swift. From record-breaking vinyl…
-
How BookTok Is Bringing Back Paper Books
In the past few years, social media has transformed how we discover stories, and nowhere is this more evident than on TikTok. Within its vast universe of short videos, one particular corner has grown into a global cultural force: BookTok. What started as readers sharing emotional reactions and favourite passages has quickly become a driving force…
-
Lady Whistledown: More Fact Than Fiction?
Few modern television shows have brought Regency Britain back into popular conversation quite like Bridgerton. Among its most recognisable features is Lady Whistledown’s Society Papers: the anonymous scandal sheet that spreads gossip through London’s elite social circles and drives much of the series’ intrigue. While Whistledown herself is fictional, the idea behind her publication is rooted…
-
Love Paper Week Returns For Its Second Year
Love Paper Week Returns For Its Second Year, Celebrating The Sustainability And Relevance Of Paper Following the success earlier this year, Love Paper Week will be back in 2026, running from 2nd – 6th February to highlight the unique role of paper in our everyday lives and its strong environmental credentials. Building On Year One Love Paper,…
-
The Haunted History of Paper
When we think of Halloween, paper usually means masks, cut-outs, or party invitations. But paper has a much darker story to tell. From cursed manuscripts to ghostly letters, this humble material has carried secrets, fears, and supernatural tales for centuries. Forbidden Books Paper has long carried secrets of dangerous knowledge. In medieval Europe, whispers circulated…
-
Books: The New Fashion For Brands
Five fashion brands that leaned into people’s desire to disconnect and read a print book. In an age dominated by screens and constant connectivity, fashion brands are tapping into a growing desire for quiet contemplation by encouraging people to pick up a print book. From pop-up libraries to curated in-store book selections, these initiatives give…
-
Consumers Do Not Understand What Causes Deforestation
The recent research published by Two Sides Europe, the ‘Trend Tracker Survey 2025’, looks at changing consumer perceptions towards print, paper and paper-based packaging, specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many of which…
-
Love Paper Week 2025, A Big Success
The brand new Love Paper event gained attention from around the world, raising the awareness of the advantages of paper among businesses and consumers. The inaugural Love Paper Week was hailed as a resounding success after a large number of companies and organisations around the world got involved to spread the message that paper is a highly…
-
10 Spooky Paper Halloween Crafts
Halloween is a fun-filled night of the year with spooky costumes, scary stories, and lots of candy. Getting into the Halloween spirit doesn’t mean you need to buy overpriced costumes and Halloween decorations. You can easily horrify your home to be a Spooktacular place on Halloween night. This list will give you ideas on how…
