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Japan, The High-Tech Country Where Paper Is Revered
It’s curious to think that the country that has long been associated with technology has never lost touch with one of the world’s oldest manmade materials. Paper. While much of the world is embracing all things digital, in Japan, paper continues to be used in abundance. From its use in age-old rituals to its still-current…
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Where Would We Be Without Paper?
We might live in the digital age, but there can be little doubt that paper is still one of the most important materials in the world. For most of us, it will be something we touch, see or use multiple times a day, probably without giving it a second thought. Paper is understated and versatile,…
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Wondering What Book To Read Next?
Whether you’re an avid reader or someone who would like to read more, deciding what book to read next can be a challenge, particularly when you consider the overwhelming choice of titles available. Back in 2010, Google Books did a count of the number of books that had been published since the invention of the…
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When Was The Last Time You Read A Printed Magazine?
It may come as a surprise in this digital age, but about 52% of British adults still read printed magazines. And it’s not a generational thing either as a reported 7 out of 10 millennials read printed magazines for leisure and entertainment. So, in an age when digital screens dominate, and we seemingly have all the information and…
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Consumers Underestimate The Great Recycling Rate Of Paper. Latest Study Reveals
Consumers are becoming increasingly conscious of their impact on the environment, and the majority of UK consumers believe the recycling rate of paper isn’t very high. This low consumer awareness is worrying when paper is, in fact, one of the most recycled materials in the world with a recycling rate of 74%.[1] A study, conducted by the…
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Cotton Traders Promotes Sustainable Print Media With Love Paper
Cotton Traders, the well-known British Clothing Retailer, are committed to delivering their products and services in a way that does not compromise the preservation of our planet. This also translates to their marketing practices, and they have chosen to use Love Paper to highlight the sustainability of their print marketing. Love Paper was created by the not-for-profit campaign Two…
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Blind Date With A Book
The blind date with a book trend – also known as the don’t judge a book by its cover trend – has been a great source of fun and engagement for bookshops, libraries and even Etsy, for many years now. By helping people find their ideal book in this creative and mysterious manner, the trend…
