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Paper: Highly Recycled and part of the Circular Economy
We’ve produced a new short video highlighting one of the print and paper industry’s greatest sustainability success stories: the high recycling rates achieved by paper products around the world. As consumers, businesses and policymakers continue to seek more sustainable solutions, paper remains a standout example of a natural, renewable and widely recycled material. The new…
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The Truth About Paper
Paper is often caught in the middle of the sustainability conversation. Despite being one of the most widely recycled and renewable materials in use today, it is frequently misunderstood. A common assumption persists that paper is inherently harmful to the environment, while digital alternatives are automatically cleaner. The reality is more nuanced. The “Paper Equals…
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Consumers Underestimate The Great Recycling Rate Of Paper. Latest Study Reveals
Consumers are becoming increasingly conscious of their impact on the environment, and the majority of UK consumers believe the recycling rate of paper isn’t very high. This low consumer awareness is worrying when paper is, in fact, one of the most recycled materials in the world with a recycling rate of 74%.[1] A study, conducted by the…
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Well Managed Forests Bring Multiple Benefits to Society
A well-managed forest can have multiple benefits for society. These benefits can include ecosystem services, biodiversity and livelihoods. European forests, from where the region’s paper mills source over 90% of their wood fibre, have been growing by an area equivalent to 1,500 football pitches every day. Over 60% of this area is certified to FSC® or…
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Cotton Traders Promotes Sustainable Print Media With Love Paper
Cotton Traders, the well-known British Clothing Retailer, are committed to delivering their products and services in a way that does not compromise the preservation of our planet. This also translates to their marketing practices, and they have chosen to use Love Paper to highlight the sustainability of their print marketing. Love Paper was created by the not-for-profit campaign Two…
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Paper Packaging – The Preferred and Sustainable Choice
2020 saw dramatic changes to the way we live our live, how we work and socialise might have changed forever. Our consumption habits have also changed, which has had major impacts on the packaging industry. In a year when some industries struggled, the packaging industry reported increased volumes and revenue, in part, due to a…
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Love Paper in the news: The Guardian features Love Paper on their first paper wrap
National Newspaper, The Guardian, have recently introduced new paper wraps to house their Saturday supplements. During February, they chose to showcase the Love Paper campaign which only seems fitting for the launch of their first paper wrap. Have you seen Love Paper in the news recently? Love Paper promotes the sustainable and attractive attributes of print, paper and…
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High tech, high footprint
One of the biggest media myths is that digital communications has a small carbon footprint. We examine the true environmental cost of technology. Ask anyone, in any industry in any country, what the most environmentally damaging form of media is and it’s likely they’ll say ‘Paper’. The misconception that using paper for anything, whether it’s…
