The Launch Of Love Paper Latin America
Due to the success of Two Sides Latin America promoting the sustainable use of print, paper and paper-based packaging to consumers, Love Paper Latin America has now officially launched.
Two Sides global effort in promoting the sustainable attributes of print, paper and paper-based packaging has helped increase the consumer’s awareness that paper is sustainable and is one of the most recycled materials in the world.
According to Fabio Arruda Mortara, CEO of Two Sides Latin America, there has never been such widespread concern, as of now, for the environmental credentials of the products and materials we use. Discussions about the use of plastics have driven a substantial change in the attitude of consumers and companies towards sustainability.
Past campaigns have helped change the general public’s perception of these issues. “This year, Love Paper is more emotional and seeks to speak directly to people, presenting a totally new visual identity, with even clearer information, and addressing issues such as recycling, CO2 sequestration and sustainability,” concludes Mortara.
In 2013, for example, only 4% of UK consumers believed that forests in Europe were growing. Today, this index is more than double. “In relation to recycling, 17% of consumers believe that the rate of reuse of paper in Europe is higher than 60%, a rate three times higher than that of those who shared this perception seven years ago”, Mortara celebrates.
Past campaigns have helped change the general public’s perception of these issues. “This year, Love Paper is more emotionally engaging and seeks to speak directly to consumers, presenting a totally new visual identity, with even clearer information, and addressing issues such as recycling, CO2 sequestration and sustainability“, highlights the CEO of Two Sides Latin America.
“The launch of the Love Paper campaign in Latin America contributes to demystifying myths about paper production, as well as being an ally in strengthening and dissemination of knowledge about the sustainability of cultivated forests, products based on renewable fibres and the different variants that paper offers in our daily lives,” Néstor Nisnik, Manager of the Argentine Pulp and Paper Manufacturers Association (AFCP).
To find out more about the Love Paper Latin America campaign, discover their website at al.lovepaper.org