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The Enduring Power Of Print Cookbooks
Fuelled by the pandemic and the tactile pleasure of print, sales of print cookbooks continue to be strong. Book publishing is a challenging business to be in. Bestsellers in the fiction market will come and go, with little warning as to why they became bestsellers and how long they will continue to sell. While there…
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The Changing Classroom
Education systems are navigating a period of notable change. The digitisation of the past two decades has reshaped classrooms, offering new ways to access information and deliver lessons. At the same time, it has raised questions about how digital tools affect learning, concentration, and development. As schools have rapidly adopted these technologies, there is a…
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The Dungeons & Dragons Paper Trail
Few games have built such a lasting and devoted following as Dungeons & Dragons. Known for its collaborative storytelling and open-ended gameplay, it invites players to create characters and shape narratives together over weeks, months or even years. But beyond the adventures themselves, there is another, often overlooked aspect of the game: the physical record…
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When Was The Last Time You Read A Printed Magazine?
It may come as a surprise in this digital age, but about 52% of British adults still read printed magazines. And it’s not a generational thing either as a reported 7 out of 10 millennials read printed magazines for leisure and entertainment. So, in an age when digital screens dominate, and we seemingly have all the information and…
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Love Paper in the news: The Guardian features Love Paper on their first paper wrap
National Newspaper, The Guardian, have recently introduced new paper wraps to house their Saturday supplements. During February, they chose to showcase the Love Paper campaign which only seems fitting for the launch of their first paper wrap. Have you seen Love Paper in the news recently? Love Paper promotes the sustainable and attractive attributes of print, paper and…
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High tech, high footprint
One of the biggest media myths is that digital communications has a small carbon footprint. We examine the true environmental cost of technology. Ask anyone, in any industry in any country, what the most environmentally damaging form of media is and it’s likely they’ll say ‘Paper’. The misconception that using paper for anything, whether it’s…
