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How Augmented Reality Is Transforming Labels
Packaging is no longer just about protecting a product. Increasingly, it is becoming a gateway between brands and consumers. One of the most interesting developments in this space is the rise of augmented reality (AR), where printed labels are enhanced with interactive digital experiences. From wine and spirits to craft beverages, brands are experimenting with…
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Postage Stamp Inspired Sustainable Packaging
The demand for sustainability has never been more prominent than it is currently. Sustainable clothing, furniture, and packaging are everywhere and are encouraging designers to think creatively and show initiative to do their bit for the planet. The Stamp Egg packaging is most notable as it can be detached and is made up entirely of PaperFoam®, which is…
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Packaging Innovations For The Disabled
We look at the latest packaging innovations designed for the disabled. Anyone who’s ever wrestled with a piece of packaging that seems to have been designed to be as difficult to open as possible should consider that no matter how tough the task, it’s a lot tougher if you’re disabled. From the simplest cardboard box…
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Babybel Takes A Step Towards Paper Packaging
A small change in a familiar product can reflect a much bigger shift. That’s exactly what’s happening with Babybel, as the company begins introducing recyclable paper packaging across its range. For shoppers, the difference may appear minimal at a glance. The familiar red wax coating remains, and the product inside is unchanged. But with their…
