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How Augmented Reality Is Transforming Labels
Packaging is no longer just about protecting a product. Increasingly, it is becoming a gateway between brands and consumers. One of the most interesting developments in this space is the rise of augmented reality (AR), where printed labels are enhanced with interactive digital experiences. From wine and spirits to craft beverages, brands are experimenting with…
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Babybel Takes A Step Towards Paper Packaging
A small change in a familiar product can reflect a much bigger shift. That’s exactly what’s happening with Babybel, as the company begins introducing recyclable paper packaging across its range. For shoppers, the difference may appear minimal at a glance. The familiar red wax coating remains, and the product inside is unchanged. But with their…
