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Back To School: Why Print Matters For Learning
Discover why a leading US neuroscientist says that Gen Z is less cognitively capable than previous generations, and why going back to pen and paper in the classroom could be the solution. As homes all over the country get ready for the big back-to-school rush, the debate over whether it’s better to learn using electronic…

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Return To Education – Learning on Paper
As students prepare to move away to college or university, we look at the benefits of learning from printed text books. Right now, parents up and down the country will be scouring the aisles of IKEA, picking out the ideal cutlery set or perfect pillow for their child as they prepare to move away to…

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What Happens When a Generation Never Learns to Read on Paper?
Over the past two decades, reading has undergone a profound transformation. Digital devices have become the primary medium through which younger generations encounter text, while paper-based reading has gradually shifted from default to optional. This raises an important question: What are the cognitive, cultural, and societal consequences of a generation that rarely reads on paper? The…

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Consumers Do Not Understand What Causes Deforestation
The recent research published by Two Sides Europe, the ‘Trend Tracker Survey 2025’, looks at changing consumer perceptions towards print, paper and paper-based packaging, specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many of which…


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