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Books: The New Fashion For Brands
Five fashion brands that leaned into people’s desire to disconnect and read a print book. In an age dominated by screens and constant connectivity, fashion brands are tapping into a growing desire for quiet contemplation by encouraging people to pick up a print book. From pop-up libraries to curated in-store book selections, these initiatives give…
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Consumers Do Not Understand What Causes Deforestation
The recent research published by Two Sides Europe, the ‘Trend Tracker Survey 2025’, looks at changing consumer perceptions towards print, paper and paper-based packaging, specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many of which…
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Love Paper Week 2025, A Big Success
The brand new Love Paper event gained attention from around the world, raising the awareness of the advantages of paper among businesses and consumers. The inaugural Love Paper Week was hailed as a resounding success after a large number of companies and organisations around the world got involved to spread the message that paper is a highly…
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Feel Good Packaging
Medical packaging is moving from single-use plastic to fibre-based alternatives. Discover who’s leading the way in the shift to sustainability. At the moment, every day seems to deliver another story or press release about a product replacing its single-use plastic packaging with more sustainable materials. Crisps, fruit, meat, bottles, margarine, even Pot Noodles has swapped…
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Survey Reveals Consumers Perceive Paper And Pulp Has Less Impact On Forests Than Other Industries
The recent research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper and paper-based packaging, looking specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many…
