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The Rise of Inclusive Design
Inclusive packaging has gradually moved beyond niche innovation into a design priority. In the past year, leading brands have shown that accessibility is a fundamental part of how products are experienced. From household goods, technology and beauty, packaging is being rethought to support people with a wide range of physical, sensory and cognitive needs. Three…
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How Augmented Reality Is Transforming Labels
Packaging is no longer just about protecting a product. Increasingly, it is becoming a gateway between brands and consumers. One of the most interesting developments in this space is the rise of augmented reality (AR), where printed labels are enhanced with interactive digital experiences. From wine and spirits to craft beverages, brands are experimenting with…
