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Consumers Do Not Understand What Causes Deforestation
The recent research published by Two Sides Europe, the ‘Trend Tracker Survey 2025’, looks at changing consumer perceptions towards print, paper and paper-based packaging, specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many of which…
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Survey Reveals Consumers Perceive Paper And Pulp Has Less Impact On Forests Than Other Industries
The recent research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper and paper-based packaging, looking specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many…
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Has The Pandemic Changed How To Access News And Information Forever?
Print media has seen a significant disruption during the coronavirus pandemic and there are signs of changing consumer relationships with news and print media. Familiarity with, and use of, online platforms has increased. Will the ending of lockdowns herald an opportunity for traditional printed news media to regain lost ground? A study, conducted by the…
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Reading Printed Materials Proven to Result in Better Literacy Outcomes
In a compelling report published this week, PISA, the OECD’s Programme for International Student Assessment, affirms that students perform better when they read from printed materials rather than digital devices. This research sends a clear signal to parents and education providers that more must be done to safeguard reading in print for the future of education. Overall,…
