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Tag: Report

Survey Reveals Consumers Want The Right To Choose How They Receive Their Communications

The recent research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper and paper-based packaging, looking specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. Paper vs Digital Communications Across Europe, an increasing number of brands and organisations are switching...Read More

Survey Reveals Consumers Perceive Paper And Pulp Has Less Impact On Forests Than Other Industries

The recent research report from Two Sides Europe, the ‘Trend Tracker Survey 2023’, seeks to understand changing consumer perceptions towards print, paper and paper-based packaging, looking specifically at their environmental perceptions, reading habits, packaging preferences and attitudes towards tissue products. What Impacts On Forests Most? The print and paper industry is surrounded by myths, many...Read More

Survey Reveals Consumers Prefer Paper-Based Packaging

Packaging Preferences Unpacked The ‘Trend Tracker Survey 2023’, the latest consumer research from Two Sides Europe, seeks to understand changing consumer perceptions towards print, paper, paper-based packaging and tissue products. The survey questioned more than 10,000 consumers in 16 countries across the world, from South America and the United States to South Africa and Europe,...Read More

Has The Pandemic Changed How To Access News And Information Forever?

Print media has seen a significant disruption during the coronavirus pandemic and there are signs of changing consumer relationships with news and print media. Familiarity with, and use of, online platforms has increased. Will the ending of lockdowns herald an opportunity for traditional printed news media to regain lost ground? A study, conducted by the...Read More

Reading Printed Materials Proven to Result in Better Literacy Outcomes

In a compelling report published this week, PISA, the OECD’s Programme for International Student Assessment, affirms that students perform better when they read from printed materials rather than digital devices. This research sends a clear signal to parents and education providers that more must be done to safeguard reading in print for the future of education. Overall,...Read More