Tag: Digital Media

  • High tech, high footprint

    One of the biggest media myths is that digital communications has a small carbon footprint. We examine the true environmental cost of technology. Ask anyone, in any industry in any country, what the most environmentally damaging form of media is and it’s likely they’ll say ‘Paper’. The misconception that using paper for anything, whether it’s…

  • Why digital content could be bad news for the brain?

    A steady diet of digital content is turning us into a world of skim-readers, which is bad news for our brains. Here’s a stat to mull over: the average human mind will consume around 34GB of data every single day. That data comes in the form of TV, music, adverts, videos, emails, websites and apps.…