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Why Generation Z Prefers Print Books
Young People Are Reading More And More Books In Print, Driving Sales And Shaping The Industry In the continued tussle between print books and e-readers, it seems print books are winning, especially in the eyes of the young. A new report by Pew Research has shown that Generation Z (Gen Z) – those born between 1997 and…
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How BookTok Is Bringing Back Paper Books
In the past few years, social media has transformed how we discover stories, and nowhere is this more evident than on TikTok. Within its vast universe of short videos, one particular corner has grown into a global cultural force: BookTok. What started as readers sharing emotional reactions and favourite passages has quickly become a driving force…
