People prefer reading in print!
2021 research by Two Sides found Brits still prefer reading in print.
- 37% say they prefer reading printed magazines to digital (18% stated no preference).
- 33% say they prefer to read their news in print (12% stated no preference).
But there’s a problem…
Far too many people believe reading in print, and paper, in general, is bad for the environment.
- 64% believe European forests are shrinking – in fact, they’re growing by an area equivalent to 1,500 football pitches every day.
- Only 16% believe the European paper recycling rate is above 60% – it is actually 74%
(The highest of any material in the world!)
Thanks to the support of newspaper and magazine publishers, the new Love Paper campaign, including a new identity, new adverts and website, regularly reaches over 10 million UK consumers. The Love Paper ads appear regularly in leading titles including The Times, The Sun, Evening Standard, Metro, Daily Mirror, Daily Mail, Financial Times, The Economist, and dozens of popular consumer and B2B magazines.
You can find out more about the Love Paper campaign here.
Download the Publisher Ad Support Information Sheet and share it with your colleagues.
If you’re a publisher and you’d like to run the Love Paper ads, please contact us to request copy: