Support the Love Paper Campaign

People like reading in print!

Print Media saw a significant disruption during the COVID-19 epidemic, changing consumer relationships with news and print media. Familiarity with, and use of, online platforms increased. Two years later, print has seen a positive bounce back, with the Two Sides Trend Tracker survey revealing an increased consumer preference across all print media.

The 2023 Trend Tracker survey found:

  • 51% of consumer prefer reading printed magazines (up from 35% in 2021).
  • 33% of consumers prefer to read products catalogues in print (up from 21% in 2021).
  • 31% say they prefer to read news in print (up from 26% in 2021).

But there’s a problem…

Far too many people believe reading in print and paper, in general, is bad for the environment.

  • 60% believe European forests are shrinking – in fact, they’re growing by an area equivalent to 1,500 football pitches every day.¹
  • Only 18% believe the European paper recycling rate is above 60% – it is actually 71%.²
    (The highest of any material in the world!)
  • 56% believe e-communications are more environmentally friendly than paper communications.

Thanks to the support of newspaper and magazine publishers, the new Love Paper campaign, including a new identity, new adverts and website, regularly reaches over 10 million UK consumers. The Love Paper ads appear regularly in leading titles including The Times, The Sun, Evening Standard, Metro, Daily Mirror, Daily Mail, Financial Times, The Economist, and dozens of popular consumer and B2B magazines.

You can find out more about the Love Paper campaign here.

Download the Publisher Ad Support Information Sheet and share it with your colleagues.

If you’re a publisher and you’d like to run the Love Paper ads, please contact us to request copy: