Paper Preference

53% of consumers prefer to read books in print, and 80% believe that they should have the right to choose how they receive bills & statements.

Learning Retention and Comprehension

t’s clear that the internet is changing the way many people receive and read news and receive information. But digital media brings with it a unique set of challenges. In addition to preferences for paper, consumers have security and health concerns about moving everything online.

In addition to expressing an overall preference for paper, it also extends to brands and packaging. 52% of consumers prefer that items ordered online be delivered in paper packaging.[1]

[1]Toluna, Two Sides Consumer Preference Survey, 2025

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