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Love Paper in the news: The Guardian features Love Paper on their first paper wrap

National Newspaper, The Guardian, have recently introduced new paper wraps to house their Saturday supplements. During February, they chose to showcase the Love Paper campaign which only seems fitting for the launch of their first paper wrap. Have you seen Love Paper in the news recently?

Love Paper promotes the sustainable and attractive attributes of print, paper and paper packaging. The Guardian have been supporters of the campaign for many years, regularly featuring Love Paper adverts inside their publication.

The print and paper industry is surrounded by environmental misconceptions, many of which are completely unfounded. The latest research, commissioned by Two Sides, highlights that many consumers continue to believe that European Forests are shrinking, and they vastly underestimate the recycling rate of paper.

Paper is one of the most recycled materials in the world, with a recycling rate of 72% in Europe.[1] Additionally, European Forests have been growing by 1,500 football pitches everyday.[2]

Have you seen Love Paper in National News?

We want to know, next time you see one of our adverts in your favourite newspaper, share it with us on social media! #LovePaperInTheNews

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