{"id":9904,"date":"2021-11-01T19:12:29","date_gmt":"2021-11-01T19:12:29","guid":{"rendered":"https:\/\/lovepaper.org\/lanseringen-av-love-paper-latinamerika\/"},"modified":"2026-10-01T13:11:58","modified_gmt":"2026-10-01T13:11:58","slug":"lanseringen-av-love-paper-latinamerika","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/sv\/lanseringen-av-love-paper-latinamerika\/","title":{"rendered":"Lanseringen av Love Paper Latin America"},"content":{"rendered":"\n

Eftersom Two Sides Latin America har varit framg\u00e5ngsrika med att fr\u00e4mja en h\u00e5llbar anv\u00e4ndning av trycksaker, papper och pappersbaserade f\u00f6rpackningar bland konsumenter, har Love Paper Latin America nu officiellt lanserats.<\/strong><\/h4>\n\n\n\n

Two Sides globala arbete med att fr\u00e4mja h\u00e5llbara egenskaper hos trycksaker, papper och pappersbaserade f\u00f6rpackningar har bidragit till att \u00f6ka konsumenternas medvetenhet om att papper \u00e4r h\u00e5llbart och ett av v\u00e4rldens mest \u00e5tervunna material.<\/p>\n\n\n\n

Enligt Fabio Arruda Mortara, vd f\u00f6r Two Sides Latin America, har det aldrig tidigare funnits en s\u00e5 utbredd oro som nu f\u00f6r milj\u00f6egenskaperna hos de produkter och material vi anv\u00e4nder. Diskussionerna om anv\u00e4ndningen av plast har lett till en betydande f\u00f6r\u00e4ndring i konsumenters och f\u00f6retags inst\u00e4llning till h\u00e5llbarhet.<\/p>\n\n\n\n

Tidigare kampanjer har bidragit till att f\u00f6r\u00e4ndra allm\u00e4nhetens uppfattning i dessa fr\u00e5gor.\u00a0\u201dI \u00e5r \u00e4r Love Paper mer k\u00e4nslom\u00e4ssigt engagerande och vill tala direkt till m\u00e4nniskor genom att presentera en helt ny visuell identitet med \u00e4nnu tydligare information och ta upp fr\u00e5gor som \u00e5tervinning, koldioxidbindning och h\u00e5llbarhet\u201d,<\/em>\u00a0avslutar Mortara.<\/p>\n\n\n\n

\u00c5r 2013 trodde till exempel endast 4 % av konsumenterna i Storbritannien att skogarna i Europa v\u00e4xte. I dag \u00e4r denna andel mer \u00e4n dubbelt s\u00e5 stor.\u00a0\u201dN\u00e4r det g\u00e4ller \u00e5tervinning tror 17 % av konsumenterna att \u00e5teranv\u00e4ndningsgraden f\u00f6r papper i Europa \u00e4r h\u00f6gre \u00e4n 60 %, en andel som \u00e4r tre g\u00e5nger h\u00f6gre \u00e4n hos dem som hade denna uppfattning f\u00f6r sju \u00e5r sedan\u201d<\/em>, konstaterar Mortara n\u00f6jt.<\/p>\n\n\n\n

Tidigare kampanjer har bidragit till att f\u00f6r\u00e4ndra allm\u00e4nhetens uppfattning i dessa fr\u00e5gor. \u201dI \u00e5r \u00e4r Love Paper mer k\u00e4nslom\u00e4ssigt engagerande och vill tala direkt till konsumenterna genom att presentera en helt ny visuell identitet med \u00e4nnu tydligare information och ta upp fr\u00e5gor som \u00e5tervinning, koldioxidbindning och h\u00e5llbarhet<\/em>\u201d, framh\u00e5ller vd:n f\u00f6r Two Sides Latin America.<\/p>\n\n\n\n

\u201dLanseringen av Love Paper-kampanjen i Latinamerika bidrar till att avliva myter om papperstillverkning och \u00e4r samtidigt en allierad i att st\u00e4rka och sprida kunskapen om h\u00e5llbarheten hos odlade skogar, produkter baserade p\u00e5 f\u00f6rnybara fibrer och de olika anv\u00e4ndningsomr\u00e5den som papper erbjuder i v\u00e5r vardag\u201d,<\/em>\u00a0s\u00e4ger N\u00e9stor Nisnik, chef f\u00f6r Argentine Pulp and Paper Manufacturers Association (AFCP).<\/p>\n\n\n\n

Om du vill veta mer om Love Paper Latin America-kampanjen kan du bes\u00f6ka deras webbplats p\u00e5\u00a0al.lovepaper.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Eftersom Two Sides Latin America har varit framg\u00e5ngsrika med att fr\u00e4mja en h\u00e5llbar anv\u00e4ndning av trycksaker, papper och pappersbaserade f\u00f6rpackningar bland konsumenter, har Love Paper Latin America nu officiellt lanserats. Two Sides globala arbete med att fr\u00e4mja h\u00e5llbara egenskaper hos trycksaker, papper och pappersbaserade f\u00f6rpackningar har bidragit till att \u00f6ka konsumenternas medvetenhet om att papper […]<\/p>\n","protected":false},"author":1,"featured_media":12036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,1652],"tags":[],"class_list":["post-9904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nyheter"],"yoast_head":"\nLanseringen av Love Paper Latin America - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/sv\/lanseringen-av-love-paper-latinamerika\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanseringen av Love Paper Latin America - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Eftersom Two Sides Latin America har varit framg\u00e5ngsrika med att fr\u00e4mja en h\u00e5llbar anv\u00e4ndning av trycksaker, papper och pappersbaserade f\u00f6rpackningar bland konsumenter, har Love Paper Latin America nu officiellt lanserats. 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