{"id":9495,"date":"2021-07-21T12:46:03","date_gmt":"2021-07-21T12:46:03","guid":{"rendered":"https:\/\/lovepaper.org\/konsumenterna-vill-ha-ratten-att-valja-hur-de-ska-fa-sina-rakningar-och-kontoutdrag\/"},"modified":"2026-10-01T11:59:33","modified_gmt":"2026-10-01T11:59:33","slug":"konsumenterna-vill-ha-ratten-att-valja-hur-de-ska-fa-sina-rakningar-och-kontoutdrag","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/sv\/konsumenterna-vill-ha-ratten-att-valja-hur-de-ska-fa-sina-rakningar-och-kontoutdrag\/","title":{"rendered":"Konsumenter vill ha r\u00e4tt att v\u00e4lja hur de tar emot sina r\u00e4kningar och kontoutdrag"},"content":{"rendered":"\n

Det finns en oroande trend bland organisationer som i allt st\u00f6rre utstr\u00e4ckning vill flytta sin kundkommunikation online, s\u00e4rskilt r\u00e4kningar och kontoutdrag. Vanligtvis fattas detta beslut av kostnadssk\u00e4l, men i st\u00e4llet anv\u00e4nds alltf\u00f6r ofta vilseledande p\u00e5st\u00e5enden om milj\u00f6n. Detta kallas ofta f\u00f6r\u00a0Greenwashing<\/a>.<\/strong><\/p>\n\n\n\n

En studie som genomf\u00f6rts av den ideella organisationen\u00a0Two Sides<\/a>\u00a0och det oberoende unders\u00f6kningsf\u00f6retaget Toluna syftar till att f\u00f6rst\u00e5 f\u00f6r\u00e4ndrade konsumentuppfattningar om tryck och papper. Studien visade att konsumenter i \u00f6verv\u00e4ldigande grad vill ha\u00a0r\u00e4tt att v\u00e4lja hur de tar emot sin kommunikation<\/a>\u00a0(digitalt eller tryckt) fr\u00e5n organisationer. 78 % av konsumenterna i Storbritannien vill ha detta val. <\/p>\n\n\n\n

R\u00e4tten att v\u00e4lja<\/strong><\/h3>\n\n\n\n

Att som standard h\u00e4nvisa m\u00e4nniskor till digitala l\u00f6sningar utan att ge dem m\u00f6jlighet att v\u00e4lja, f\u00f6r att spara kostnader, kommer att p\u00e5verka de mest utsatta och s\u00e5rbara i v\u00e5ra samh\u00e4llen. I Storbritannien har 6,3 % av alla vuxna aldrig anv\u00e4nt internet (Office of National Statistics, 2020<\/a>). Ofta \u00e4r det de mest utsatta samh\u00e4llsmedlemmarna som \u00e4r beroende av traditionell postburen transaktionskommunikation. \u00d6verg\u00e5ngen till ett samh\u00e4lle som enbart \u00e4r online riskerar att l\u00e4mna \u00e4ldre, personer med funktionsneds\u00e4ttning, m\u00e4nniskor p\u00e5 landsbygden och l\u00e5ginkomsttagare utan kontakt med omv\u00e4rlden.<\/p>\n\n\n\n

Vid sidan av r\u00e4tten att v\u00e4lja kr\u00e4ver konsumenterna ocks\u00e5 att de inte bestraffas f\u00f6r att de v\u00e4ljer papperskommunikation. 58 % av konsumenterna i Storbritannien anser att de inte ska beh\u00f6va betala mer f\u00f6r att v\u00e4lja en r\u00e4kning eller ett kontoutdrag p\u00e5 papper. Dessutom\u00a0m\u00e5ste organisationer vara f\u00f6rsiktiga n\u00e4r de tvingar sina kunder att g\u00e5 \u00f6ver till digitala l\u00f6sningar<\/a>. Om en konsument i Storbritannien tvingades g\u00e5 \u00f6ver till digital kommunikation av sin nuvarande tj\u00e4nsteleverant\u00f6r skulle 32 % \u00f6verv\u00e4ga att byta till en annan leverant\u00f6r.<\/p>\n\n\n\n

Digital kommunikation \u00e4r inte alltid det f\u00f6redragna alternativet<\/strong><\/h3>\n\n\n\n

I ett samh\u00e4lle d\u00e4r allt sker online riskerar organisationer att tro att digital kommunikation alltid \u00e4r det f\u00f6redragna alternativet. S\u00e5 \u00e4r dock inte alltid fallet. 59 % av konsumenterna i Storbritannien blir alltmer oroade \u00f6ver att deras personuppgifter som lagras elektroniskt riskerar att hackas, stj\u00e4las, g\u00e5 f\u00f6rlorade eller skadas. Personer \u00f6ver 55 \u00e5r \u00e4r mest oroade (64 %), men \u00e4ven ett stort antal yngre m\u00e4nniskor delar samma oro (58 % av 25\u201334-\u00e5ringarna).<\/p>\n\n\n\n

Dessutom f\u00f6rblir det s\u00e4llan verkligen \u201dpappersl\u00f6st\u201d, \u00e4ven om en konsument g\u00e5r \u00f6ver till digitala r\u00e4kningar och kontoutdrag. 59 % av konsumenterna i Storbritannien (47 % i EU) skriver regelbundet ut papperskopior hemma om de vill ha en fysisk kopia.<\/p>\n\n\n\n

Det g\u00e5r inte att f\u00f6rneka att digital kommunikation p\u00e5verkar hur vi kommunicerar, men det \u00f6kande beroendet av digitala l\u00f6sningar medf\u00f6r egna utmaningar. Unders\u00f6kningen visar att det \u00e4r viktigare \u00e4n n\u00e5gonsin att komma bort fr\u00e5n digitala enheter. 45 % av konsumenterna i Storbritannien (46 % i EU) oroar sig f\u00f6r\u00a0hur digitala enheter kan skada deras h\u00e4lsa<\/a>\u00a0och 43 % h\u00e5ller med (49 % i EU) om att de\u00a0tillbringar f\u00f6r mycket tid med sina enheter.<\/a><\/p>\n\n\n\n

Vilket \u00e4r b\u00e4st: tryckt eller digitalt?<\/strong><\/h3>\n\n\n\n

Tryckt och digital kommunikation j\u00e4mf\u00f6rs ofta i ett f\u00f6rs\u00f6k att avg\u00f6ra vilket som \u00e4r b\u00e4st. Debatten b\u00f6r dock inte handla om \u201dtryckt kontra digitalt\u201d, eftersom b\u00e5da kanalerna \u00e4r viktiga och kompletterar varandra. I slut\u00e4ndan m\u00e5ste konsumenterna f\u00e5 r\u00e4tt att best\u00e4mma hur de vill ta emot kommunikation, s\u00e5 att konsumenternas valfrihet uppr\u00e4tth\u00e5lls och att de som inte vill eller kan f\u00e5 tillg\u00e5ng till digital information inte missgynnas.<\/p>\n\n\n\n

Effekten av Greenwashing<\/strong><\/h3>\n\n\n\n

Organisationer b\u00f6r undvika att h\u00e4vda att digital kommunikation \u00e4r b\u00e4ttre f\u00f6r milj\u00f6n \u00e4n papperskommunikation. Denna marknadsf\u00f6ringsmetod kallas \u201dGreenwashing<\/a>\u201d och inneb\u00e4r att breda p\u00e5st\u00e5enden om milj\u00f6f\u00f6rdelarna med att g\u00e5 \u00f6ver fr\u00e5n pappersbaserad till digital kommunikation inte styrks av kompetenta och tillf\u00f6rlitliga vetenskapliga bel\u00e4gg.<\/p>\n\n\n\n

\u201cP\u00e5st\u00e5enden som \u201dGo Green, Go Paperless\u201d \u00e4r inte bara vilseledande utan ocks\u00e5 oerh\u00f6rt skadliga f\u00f6r en bransch som enbart i Storbritannien syssels\u00e4tter 116 000 personer (1 096 000 i EU) i fler \u00e4n 8 400 f\u00f6retag (115 700 i EU)<\/em>\u201d, s\u00e4ger Jonathan Tame, Managing Director p\u00e5 Two Sides Europe.<\/p>\n\n\n\n

Unders\u00f6kningen visar att h\u00e4lften av konsumenterna inte l\u00e5ter sig luras av en organisation som vill f\u00e5 dem att byta fr\u00e5n pappersbaserad till digital kommunikation med h\u00e4nvisning till milj\u00f6n. 52 % av konsumenterna i Storbritannien vet att detta handlar om kostnadsbesparingar.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Det finns en oroande trend bland organisationer som i allt st\u00f6rre utstr\u00e4ckning vill flytta sin kundkommunikation online, s\u00e4rskilt r\u00e4kningar och kontoutdrag. Vanligtvis fattas detta beslut av kostnadssk\u00e4l, men i st\u00e4llet anv\u00e4nds alltf\u00f6r ofta vilseledande p\u00e5st\u00e5enden om milj\u00f6n. Detta kallas ofta f\u00f6r\u00a0Greenwashing. En studie som genomf\u00f6rts av den ideella organisationen\u00a0Two Sides\u00a0och det oberoende unders\u00f6kningsf\u00f6retaget Toluna syftar […]<\/p>\n","protected":false},"author":1,"featured_media":11911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1651,9,1652],"tags":[],"class_list":["post-9495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-livsstil","category-news","category-nyheter"],"yoast_head":"\nKonsumenter vill ha r\u00e4tt att v\u00e4lja hur de tar emot sina r\u00e4kningar och kontoutdrag - Love Paper<\/title>\n<meta name=\"description\" content=\"Det finns en oroande trend bland organisationer som i allt h\u00f6gre grad vill flytta sin kundkommunikation till n\u00e4tet, s\u00e4rskilt fakturor och kontoutdrag\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/sv\/konsumenterna-vill-ha-ratten-att-valja-hur-de-ska-fa-sina-rakningar-och-kontoutdrag\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konsumenter vill ha r\u00e4tt att v\u00e4lja hur de tar emot sina r\u00e4kningar och kontoutdrag - 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