{"id":9481,"date":"2025-03-06T12:35:31","date_gmt":"2025-03-06T12:35:31","guid":{"rendered":"https:\/\/lovepaper.org\/love-paper-week-2025-en-stor-framgang\/"},"modified":"2026-10-01T11:58:54","modified_gmt":"2026-10-01T11:58:54","slug":"love-paper-week-2025-en-stor-framgang","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/sv\/love-paper-week-2025-en-stor-framgang\/","title":{"rendered":"Love Paper Week 2025 \u2013 en stor framg\u00e5ng"},"content":{"rendered":"\n

Det helt nya Love Paper-evenemanget v\u00e4ckte uppm\u00e4rksamhet v\u00e4rlden \u00f6ver och \u00f6kade medvetenheten bland f\u00f6retag och konsumenter om papperets f\u00f6rdelar.<\/strong><\/p>\n\n\n\n

Den f\u00f6rsta Love Paper Week<\/a> hyllades som en stor framg\u00e5ng efter att ett stort antal f\u00f6retag och organisationer v\u00e4rlden \u00f6ver engagerat sig f\u00f6r att sprida budskapet att papper \u00e4r ett mycket h\u00e5llbart, effektivt och attraktivt medium.<\/p>\n\n\n\n

Evenemanget \u00e4gde rum den 3\u20137 februari 2025 och var en fem dagar l\u00e5ng kampanj f\u00f6r att \u00f6ka medvetenheten om papperets och Pappersbaserad f\u00f6rpacknings milj\u00f6f\u00f6rdelar. Genom en kombination av budskap i sociala medier, grafik och videor, e-postsignaturer, virtuella bakgrunder och Love Paper Week-varum\u00e4rkesmaterial syftade kampanjen till att \u00f6ka kunskapen om papper samt pappers-, tryck- och f\u00f6rpackningsindustrin bland konsumenter, kunder och kollegor p\u00e5 nationell och internationell niv\u00e5.<\/p>\n\n\n\n

\u201dInitiativets syfte \u00e4r att informera ett brett spektrum av m\u00e4nniskor om varf\u00f6r papper \u00e4r ett s\u00e5 h\u00e5llbart, effektivt och attraktivt medium<\/em>\u201d, f\u00f6rklarade Josh Birch, Campaign Manager f\u00f6r Two Sides UK.<\/p>\n\n\n\n

Globalt st\u00f6d<\/strong><\/h3>\n\n\n\n

Aktiviteterna under Love Paper Week bestod av en serie inl\u00e4gg i sociala medier, d\u00e4r varje inl\u00e4gg presenterade ett nytt fakta om papper och lyfte fram dess viktiga roll f\u00f6r h\u00e5llbarheten. Inl\u00e4ggen behandlade \u00e4mnen som str\u00e4ckte sig fr\u00e5n f\u00f6rpackningar och utbildning till skogstillv\u00e4xt och papperets milj\u00f6p\u00e5verkan j\u00e4mf\u00f6rt med onlinemedier.<\/p>\n\n\n\n

Ut\u00f6ver tusentals visningar av inl\u00e4ggen i sociala medier publicerades \u00e4ven artiklar om initiativet i publikationer som PrintWeek och Packaging News. Ett antal f\u00f6retag och branschorganisationer visade dessutom sitt st\u00f6d genom att lyfta fram kampanjen p\u00e5 sina webbplatser, d\u00e4ribland Professional Publishers Association, Denmaur, Fedrigoni och Reach Printing Services, som publicerade f\u00f6ljande:<\/p>\n\n\n\n

\u201dSom en del av Love Paper week fr\u00e5gade vi teamet p\u00e5 Reach Printing: \u2019Varf\u00f6r \u00e4lskar ni tryckta medier?<\/em>\u2019. Michael Brown, Commercial Director, svarade: \u2019Jag \u00e4lskar papper eftersom det \u00e4r ett h\u00e5llbart val, oavsett om det handlar om din lokaltidning, tryckt p\u00e5 ansvarsfullt producerat tidningspapper, eller Pappersf\u00f6rpackningen som en leverans kommer i. Papper kan \u00e5tervinnas och anv\u00e4ndas igen, vilket \u00e4r b\u00e4ttre f\u00f6r milj\u00f6n.\u201d<\/em><\/p>\n\n\n\n

\u00c4ven l\u00e4ngre bortifr\u00e5n kom st\u00f6duttalanden fr\u00e5n Federation of European Producers of Envelopes and Light Packaging (FEPE) och LEIPA Group. Love Paper Week genomf\u00f6rdes ocks\u00e5 internationellt i Nord- och Sydamerika, d\u00e4r varje region hade egna landningssidor.<\/p>\n\n\n\n

FEPE publicerade f\u00f6ljande: \u201dVi \u00e4r stolta \u00f6ver att st\u00f6dja Love Paper Campaign, ett initiativ lett av Two Sides North America som fr\u00e4mjar attraktionskraften och h\u00e5llbarheten hos tryckta medier, papper och Pappersf\u00f6rpackning. Denna s\u00e4rskilda vecka \u00e4r en m\u00f6jlighet f\u00f6r branschen att samlas och lyfta fram papper och h\u00e5llbarhet.<\/em>\u201d<\/p>\n\n\n\n

Ett \u00e5rligt evenemang<\/strong><\/h3>\n\n\n\n

Den f\u00f6rsta Love Paper Week \u00e4r bara b\u00f6rjan p\u00e5 ett \u00e5rligt evenemang som gradvis kommer att v\u00e4xa i omfattning och engagemang och informera och utbilda allt fler m\u00e4nniskor om papper och dess h\u00e5llbara f\u00f6rdelar.<\/p>\n\n\n\n

\u201dVi \u00e4r mycket glada \u00f6ver responsen p\u00e5 den f\u00f6rsta Love Paper Week<\/em>\u201d, sade Birch. \u201dM\u00e5let \u00e4r att evenemanget ska v\u00e4xa \u00e5r f\u00f6r \u00e5r och bli en vecka som verkligen \u00e4r etablerad inom branschen samt bland f\u00f6retag och konsumenter. Vi vill mobilisera alla inom pappersv\u00e4rlden \u2013 fr\u00e5n direktreklam och tryckerier till s\u00e4ckpapper och Wellpapp \u2013 f\u00f6r att fira Love Paper Week varje \u00e5r<\/em>.\u201d<\/p>\n\n\n\n

Mer information om Love Paper Week finns p\u00e5 lovepaper.org\/lovepaperweek<\/a><\/p>\n\n\n\n

\n
Ladda ned resultaten fr\u00e5n Love Paper Week 2025<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Det helt nya Love Paper-evenemanget v\u00e4ckte uppm\u00e4rksamhet v\u00e4rlden \u00f6ver och \u00f6kade medvetenheten bland f\u00f6retag och konsumenter om papperets f\u00f6rdelar. Den f\u00f6rsta Love Paper Week hyllades som en stor framg\u00e5ng efter att ett stort antal f\u00f6retag och organisationer v\u00e4rlden \u00f6ver engagerat sig f\u00f6r att sprida budskapet att papper \u00e4r ett mycket h\u00e5llbart, effektivt och attraktivt medium. […]<\/p>\n","protected":false},"author":1,"featured_media":11909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,1652],"tags":[],"class_list":["post-9481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nyheter"],"yoast_head":"\nLove Paper Week 2025 \u2013 en stor framg\u00e5ng - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/sv\/love-paper-week-2025-en-stor-framgang\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Love Paper Week 2025 \u2013 en stor framg\u00e5ng - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Det helt nya Love Paper-evenemanget v\u00e4ckte uppm\u00e4rksamhet v\u00e4rlden \u00f6ver och \u00f6kade medvetenheten bland f\u00f6retag och konsumenter om papperets f\u00f6rdelar. 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