{"id":9412,"date":"2022-08-26T09:42:02","date_gmt":"2022-08-26T09:42:02","guid":{"rendered":"https:\/\/lovepaper.org\/en-studie-visar-att-manniskor-foredrar-pappersbocker-framfor-e-lasare\/"},"modified":"2026-10-01T12:59:36","modified_gmt":"2026-10-01T12:59:36","slug":"en-studie-visar-att-manniskor-foredrar-pappersbocker-framfor-e-lasare","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/sv\/en-studie-visar-att-manniskor-foredrar-pappersbocker-framfor-e-lasare\/","title":{"rendered":"Studie visar att m\u00e4nniskor f\u00f6redrar pappersb\u00f6cker framf\u00f6r e-l\u00e4sare"},"content":{"rendered":"\n

En ny rapport har bekr\u00e4ftat den \u00f6kande populariteten f\u00f6r fysiska b\u00f6cker framf\u00f6r e-l\u00e4sare \u2013 s\u00e4rskilt under semestern, d\u00e5 papper \u00e4r den perfekta f\u00f6ljeslagaren.<\/strong><\/p>\n\n\n\n

S\u00e5, hur var semestern? \u00c5kte du n\u00e5gonstans trevligt? Var det mycket sol? F\u00f6rhoppningsvis har du hunnit f\u00e5 ett sommaruppeh\u00e5ll och f\u00e5r nu hantera st\u00f6rtfloden av fr\u00e5gor om semestern. Men \u00e4ven om du sannolikt kommer att f\u00e5 m\u00e5nga fr\u00e5gor om resm\u00e5let och v\u00e4dret, l\u00e4r du inte f\u00e5 s\u00e4rskilt m\u00e5nga om vad du l\u00e4ste.<\/p>\n\n\n\n

F\u00f6r m\u00e5nga \u00e4r m\u00f6jligheten att sl\u00e5 sig ner med en bok vid poolen, p\u00e5 stranden eller p\u00e5 campingplatsen en av sommarsemesterns stora njutningar. Timmar att fylla, utan avbrott fr\u00e5n e-post, samtal, sms eller aviseringar, \u00e4r det perfekta receptet f\u00f6r avkoppling och den perfekta tiden att l\u00e4sa ikapp s\u00e5dant som inte har med arbetet att g\u00f6ra.<\/p>\n\n\n\n

Men \u00e4ven om det du l\u00e4ser faktiskt inte ang\u00e5r oss, lutade du dig tillbaka i solstolen med en fysisk bok eller en e-l\u00e4sare? Om du i lugn och ro tog dig igenom en pappersbok tillh\u00f6r du den globala majoriteten av l\u00e4sare som f\u00f6redrar papper framf\u00f6r digitalt.<\/p>\n\n\n\n

B\u00f6cker redo f\u00f6r stranden<\/strong><\/h3>\n\n\n\n

En ny studie av Stora Enso<\/a> har visat att 65 % av m\u00e4nniskor v\u00e4rlden \u00f6ver f\u00f6redrar att l\u00e4sa fysiska b\u00f6cker, j\u00e4mf\u00f6rt med 21 % som f\u00f6redrar e-b\u00f6cker \u2013 det \u00e4r mer \u00e4n tre g\u00e5nger s\u00e5 m\u00e5nga.<\/p>\n\n\n\n

Efter att ha fr\u00e5gat 2 400 bokl\u00e4sare i alla \u00e5ldrar i Storbritannien, Frankrike, Tyskland och USA uppt\u00e4ckte de internationella papperstillverkarna att fransm\u00e4nnen hade den starkaste preferensen f\u00f6r fysiska b\u00f6cker. De flesta respondenterna uppgav att de f\u00f6redrar att l\u00e4sa f\u00f6r att f\u00e5 kvalitetstid f\u00f6r sig sj\u00e4lva.<\/p>\n\n\n\n

\u201dDe h\u00e4r resultaten bekr\u00e4ftade v\u00e5ra f\u00f6rv\u00e4ntningar p\u00e5 att marknaden f\u00f6r fysiska b\u00f6cker kommer att f\u00f6rbli stark,<\/em>\u201d sade Jonathan Bakewell, VP, Head of Segment Office and Book Papers p\u00e5 Stora Enso. \u201dM\u00e4nniskor har b\u00f6rjat \u00e5teruppt\u00e4cka l\u00e4sningen, delvis p\u00e5 grund av pandemin, d\u00e5 m\u00e5nga satt fast framf\u00f6r sina sk\u00e4rmar hela dagarna i arbetet eller skolan och sedan inte ville ta med dem till soffan n\u00e4r det var dags att koppla av<\/em>.\u201d<\/p>\n\n\n\n

Det \u00e4r denna fr\u00e5nkoppling som verkar driva pappersb\u00f6ckernas fortsatta popularitet, d\u00e4r det fysiska f\u00f6rem\u00e5lets utseende och k\u00e4nsla bidrar till l\u00e4supplevelsen. Vissa respondenter i Stora Ensos unders\u00f6kning n\u00e4mnde till och med doften av en fysisk bok, som kunde v\u00e4cka trevliga minnen.<\/p>\n\n\n\n

Men n\u00e4r man t\u00e4nker p\u00e5 milj\u00f6n p\u00e5 stranden eller vid poolen \u00e4r det tydligt att fysiska b\u00f6cker har ett \u00f6vertag \u00f6ver sin digitala motsvarighet. Oavsett om det handlar om att de \u00e4r enkla att l\u00e4sa i starkt solljus, att man inte beh\u00f6ver oroa sig f\u00f6r att de ska t\u00e4ckas av sand eller att man slipper bekymra sig om batteritiden, \u00e4r pappersb\u00f6cker den perfekta f\u00f6ljeslagaren p\u00e5 semestern.<\/p>\n\n\n\n

H\u00e5llbara ber\u00e4ttelser<\/strong><\/h3>\n\n\n\n

En annan stor f\u00f6rdel med tryckta b\u00f6cker, enligt bokl\u00e4sarna, \u00e4r deras h\u00e5llbarhet och stora bidrag till den cirkul\u00e4ra ekonomin. Stora Enso rapporterade att 42 % av l\u00e4sarna uppgav att de tycker om att beh\u00e5lla b\u00f6cker n\u00e4r de har l\u00e4st klart dem, medan 26 % l\u00e5nar ut eller sk\u00e4nker dem. Ytterligare 26 % s\u00e4ljer sina b\u00f6cker och de \u00e5terst\u00e5ende 5 % \u00e5tervinner dem.<\/p>\n\n\n\n

D\u00e4refter st\u00e4lldes fr\u00e5gan om respondenterna skulle betala mer f\u00f6r koldioxidneutrala b\u00f6cker, och en \u00f6verv\u00e4ldigande majoritet svarade ja. 61 % uppgav att de i genomsnitt skulle vara villiga att betala 5,7 % ut\u00f6ver detaljhandelspriset. Med tanke p\u00e5 pappersindustrins utm\u00e4rkta resultat n\u00e4r det g\u00e4ller att minska koldioxidutsl\u00e4ppen och kompensera f\u00f6r eventuella \u00e5terst\u00e5ende utsl\u00e4pp ligger den l\u00e5ngt f\u00f6re digitala medier n\u00e4r det g\u00e4ller h\u00e5llbarhet.<\/p>\n\n\n\n

S\u00e5 n\u00e4sta g\u00e5ng du sitter p\u00e5 en strand eller vid poolen, ta en titt runt omkring dig. Chansen \u00e4r stor att de flesta av dina medsemesterfirare \u00e4r f\u00f6rsjunkna i en pappersbok och bidrar till h\u00e5llbarhet, en sida i taget.<\/p>\n\n\n\n

Om du vill veta mer om Stora Ensos rapport kan du g\u00e5 till www.storaenso.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

En ny rapport har bekr\u00e4ftat den \u00f6kande populariteten f\u00f6r fysiska b\u00f6cker framf\u00f6r e-l\u00e4sare \u2013 s\u00e4rskilt under semestern, d\u00e5 papper \u00e4r den perfekta f\u00f6ljeslagaren. S\u00e5, hur var semestern? \u00c5kte du n\u00e5gonstans trevligt? Var det mycket sol? F\u00f6rhoppningsvis har du hunnit f\u00e5 ett sommaruppeh\u00e5ll och f\u00e5r nu hantera st\u00f6rtfloden av fr\u00e5gor om semestern. Men \u00e4ven om du […]<\/p>\n","protected":false},"author":1,"featured_media":12009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1651],"tags":[],"class_list":["post-9412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-livsstil"],"yoast_head":"\nStudie visar att m\u00e4nniskor f\u00f6redrar pappersb\u00f6cker framf\u00f6r e-l\u00e4sare - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/sv\/en-studie-visar-att-manniskor-foredrar-pappersbocker-framfor-e-lasare\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studie visar att m\u00e4nniskor f\u00f6redrar pappersb\u00f6cker framf\u00f6r e-l\u00e4sare - Love Paper\" \/>\n<meta property=\"og:description\" content=\"En ny rapport har bekr\u00e4ftat den \u00f6kande populariteten f\u00f6r fysiska b\u00f6cker framf\u00f6r e-l\u00e4sare \u2013 s\u00e4rskilt under semestern, d\u00e5 papper \u00e4r den perfekta f\u00f6ljeslagaren. 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