Join the Paper Chain

Share Our Love of Paper

Become inspired to enjoy paper and print in all its glory.


Robinsons Unveils Super Strength Squash In Innovative Plant-Based Carton

Robinsons, the renowned beverage brand known for its commitment to quality and innovation, has introduced an exciting addition to its product lineup: Super Strength Squash, now available in a revolutionary plant-based carton.

This latest trial of super-strength squash demonstrates Robinsons’ dedication to sustainability while delivering a powerful burst of flavour. With an increasing global focus on environmental consciousness, Robinsons has proactively embraced the challenge of reducing its carbon footprint. By introducing a plant-based carton for its Super Strength Squash, the company aims to provide a more sustainable alternative to traditional packaging materials. Using 89% plant-based materials and 85% less plastic, this Britvic product is available in selected Tesco stores nationwide.

What Is The Robinsons Ecopack?

The new plant-based Ecopack carton is crafted from renewable materials, primarily sourced from responsibly managed forests. By utilizing these sustainable resources, Robinsons ensures that the environmental impact of their packaging is minimized. The carton is fully recyclable, further promoting the brand’s commitment to waste reduction.

What Flavours Are Available In Ecopak?

Consumers can now indulge in their favourite Robinsons Super Strength Squash variants, including classic orange, tangy lemon, and refreshing summer fruits, all housed in the innovative plant-based carton. These exciting flavour options ensure there is something for everyone to enjoy, whether as a refreshing drink on a hot day or a flavourful addition to cocktails and mocktails.

Robinsons has always believed in the power of choice and giving consumers the ability to make sustainable decisions without compromising on taste. By choosing the Super Strength Squash in a plant-based carton, consumers can savour the rich flavours they love while actively contributing to a more sustainable future.

How Many Servings Do You Get In A Carton?

These small but mighty 500ml packs contain enough for you to have 60 delicious servings of Robinsons squash.

Is There Any Difference To The Taste?

The product has been reformulated to give a higher level of concentration than single or double concentrate, but the bold fruity flavours and ingredients you are familiar with from other products in the Robinsons family are the same. We’ve even added some vitamins to this new product, with vitamin C in the Apple & Blackcurrant and Summer Fruits flavours, and vitamins C&D in Orange. As with all of the products in our Robinsons Fruit Squash range, there are no added sugars.

Where Can I Recycle My Robinsons Ecopack Carton?

The Robinsons Ecopack packaging is 100% recyclable. Most local authorities offer either kerbside recycling or ‘bring back’ recycling banks – you can check this for your area using this link here: and for more general recycling information, please visit

Robinsons’ Super Strength Squash in a plant-based carton is now available in stores, providing an exciting opportunity for environmentally conscious consumers to enjoy their favourite flavours guilt-free. By choosing Robinsons, consumers not only get to savour the taste they love but also contribute to a greener and more sustainable world.

The Paper Fact File

Paper is one of the most sustainable and recycled materials in the world!

Visit the Paper Fact File to discover the facts about paper’s sustainable attributes. Some might surprise you!