{"id":9911,"date":"2021-11-01T19:12:29","date_gmt":"2021-11-01T19:12:29","guid":{"rendered":"https:\/\/lovepaper.org\/o-lancamento-do-love-paper-america-latina\/"},"modified":"2026-08-21T19:13:44","modified_gmt":"2026-08-21T19:13:44","slug":"o-lancamento-do-love-paper-america-latina","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/pt\/o-lancamento-do-love-paper-america-latina\/","title":{"rendered":"O Lan\u00e7amento do Love Paper Am\u00e9rica Latina"},"content":{"rendered":"

Devido ao sucesso da Two Sides Latin America na promo\u00e7\u00e3o do uso sustent\u00e1vel da impress\u00e3o, do papel e das embalagens \u00e0 base de papel junto dos consumidores, a Love Paper Latin America foi agora oficialmente lan\u00e7ada.<\/strong><\/h4>\n\n

A iniciativa global da Two Sides, que visa promover as caracter\u00edsticas sustent\u00e1veis da impress\u00e3o, do papel e das embalagens \u00e0 base de papel, tem ajudado a sensibilizar os consumidores para o facto de o papel ser sustent\u00e1vel e de ser um dos materiais mais reciclados do mundo.<\/p>\n\n

Segundo Fabio Arruda Mortara, diretor executivo da Two Sides Am\u00e9rica Latina, nunca houve, at\u00e9 ao momento, uma preocupa\u00e7\u00e3o t\u00e3o generalizada com as credenciais ambientais dos produtos e materiais que utilizamos. Os debates sobre a utiliza\u00e7\u00e3o de pl\u00e1sticos t\u00eam impulsionado uma mudan\u00e7a substancial na atitude dos consumidores e das empresas em rela\u00e7\u00e3o \u00e0 sustentabilidade.<\/p>\n\n

As campanhas anteriores contribu\u00edram para mudar a perce\u00e7\u00e3o do p\u00fablico em geral sobre estas quest\u00f5es. \u00abEste ano, a Love Paper \u00e9 mais emotiva e procura falar diretamente com as pessoas, apresentando uma identidade visual totalmente nova, com informa\u00e7\u00f5es ainda mais claras, e abordando quest\u00f5es como a reciclagem, o sequestro de CO\u2082 e a sustentabilidade,\u00bb<\/em>\u00a0conclui Mortara.<\/p>\n\n

Em 2013, por exemplo, apenas 4 % dos consumidores do Reino Unido acreditavam que as florestas na Europa estavam a crescer. Atualmente, este \u00edndice \u00e9 mais do dobro. \u00abNo que diz respeito \u00e0 reciclagem, 17 % dos consumidores consideram que a taxa de reutiliza\u00e7\u00e3o do papel na Europa \u00e9 superior a 60 %, uma percentagem tr\u00eas vezes superior \u00e0 dos que partilhavam esta perce\u00e7\u00e3o h\u00e1 sete anos\u00bb<\/em>, comemora Mortara.<\/p>\n\n

As campanhas anteriores ajudaram a mudar a perce\u00e7\u00e3o do p\u00fablico em geral sobre estas quest\u00f5es. \u00abEste ano, a Love Paper \u00e9 mais envolvente do ponto de vista emocional e procura comunicar diretamente com os consumidores, apresentando uma identidade visual totalmente nova, com informa\u00e7\u00f5es ainda mais claras, e abordando temas como a reciclagem, o sequestro de CO\u2082 e a sustentabilidade<\/em>\u00ab, salienta o diretor executivo da Two Sides Am\u00e9rica Latina.<\/p>\n\n

\u00abO lan\u00e7amento da campanha Love Paper na Am\u00e9rica Latina contribui para desmistificar os mitos sobre a produ\u00e7\u00e3o de papel, al\u00e9m de ser um aliado no refor\u00e7o e na divulga\u00e7\u00e3o de conhecimentos sobre a sustentabilidade das florestas cultivadas, os produtos \u00e0 base de fibras renov\u00e1veis e as diferentes variantes que o papel oferece no nosso quotidiano\u00bb,<\/em>\u00a0N\u00e9stor Nisnik, diretor da Associa\u00e7\u00e3o Argentina de Fabricantes de Pasta e Papel (AFCP).<\/p>\n\n

Para saber mais sobre a campanha \u00abLove Paper Latin America\u00bb, visite o site em al.lovepaper.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Devido ao sucesso da Two Sides Latin America na promo\u00e7\u00e3o do uso sustent\u00e1vel da impress\u00e3o, do papel e das embalagens \u00e0 base de papel junto dos consumidores, a Love Paper Latin America foi agora oficialmente lan\u00e7ada. A iniciativa global da Two Sides, que visa promover as caracter\u00edsticas sustent\u00e1veis da impress\u00e3o, do papel e das embalagens […]<\/p>\n","protected":false},"author":1,"featured_media":9900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1765],"tags":[],"class_list":["post-9911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nO Lan\u00e7amento do Love Paper Am\u00e9rica Latina - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/pt\/o-lancamento-do-love-paper-america-latina\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Lan\u00e7amento do Love Paper Am\u00e9rica Latina - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Devido ao sucesso da Two Sides Latin America na promo\u00e7\u00e3o do uso sustent\u00e1vel da impress\u00e3o, do papel e das embalagens \u00e0 base de papel junto dos consumidores, a Love Paper Latin America foi agora oficialmente lan\u00e7ada. 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