{"id":9541,"date":"2022-12-12T08:52:04","date_gmt":"2022-12-12T08:52:04","guid":{"rendered":"https:\/\/lovepaper.org\/a-mars-passa-a-utilizar-papel-de-embalagem\/"},"modified":"2026-08-21T08:53:43","modified_gmt":"2026-08-21T08:53:43","slug":"a-mars-passa-a-utilizar-papel-de-embalagem","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/pt\/a-mars-passa-a-utilizar-papel-de-embalagem\/","title":{"rendered":"A Mars passa a utilizar papel de embalagem"},"content":{"rendered":"

Com o an\u00fancio de que as barras Mars passar\u00e3o de embalagens de pl\u00e1stico para embalagens \u00e0 base de papel, analisamos como o papel est\u00e1, gradualmente, a conquistar o setor das embalagens sustent\u00e1veis.<\/strong><\/p>\n\n

Num desenvolvimento significativo para a ind\u00fastria de papel de embalagem, uma das maiores empresas de confeitaria do mundo est\u00e1 a substituir as embalagens das suas barras de chocolate mais populares por embalagens \u00e0 base de papel reciclado. A Mars Wrigley anunciou planos para substituir as embalagens de pl\u00e1stico por embalagens \u00e0 base de papel<\/a>\u00a0para as suas marcas Mars, Snickers e Milky Way, ap\u00f3s tr\u00eas anos de intensa investiga\u00e7\u00e3o e desenvolvimento, num investimento de 2,5 milh\u00f5es de d\u00f3lares australianos, e come\u00e7ar\u00e1 a lan\u00e7ar as novas embalagens na Austr\u00e1lia em abril de 2023.<\/p>\n\n

\u00abA transi\u00e7\u00e3o para embalagens \u00e0 base de papel nas nossas barras de chocolate produzidas localmente marca um marco significativo na nossa jornada de sustentabilidade\u00bb, afirmou Andrew Leakey, Diretor-Geral da Mars Wrigley Austr\u00e1lia. \u00abO investimento cont\u00ednuo da Mars em I&D local permitiu-nos ser \u00e1geis e criar solu\u00e7\u00f5es que t\u00eam um impacto positivo no nosso ambiente, cumprem as nossas rigorosas normas de qualidade e seguran\u00e7a alimentar, mas que tamb\u00e9m s\u00e3o convenientes para os nossos consumidores reciclarem atrav\u00e9s da recolha seletiva \u00e0 porta de casa.\u00bb<\/p>\n\n

Esta medida insere-se num investimento de mil milh\u00f5es de d\u00f3lares da empresa-m\u00e3e Mars, Inc. destinado a combater as altera\u00e7\u00f5es clim\u00e1ticas, a pobreza na cadeia de valor e a escassez de recursos, e surge depois de v\u00e1rias outras marcas de produtos de confeitaria, incluindo a Quality Street, a KitKat e a Ferrero Rocher, terem mudado as suas embalagens para uma alternativa mais recicl\u00e1vel.<\/p>\n\n

Papel mais sustent\u00e1vel para comida para levar<\/strong><\/h3>\n\n

Outro impulso recente \u00e0s embalagens \u00e0 base de papel surgiu sob a forma de um relat\u00f3rio da Alian\u00e7a Europeia de Papel de Embalagem (EPPA),<\/a>\u00a0que concluiu que as embalagens \u00e0 base de papel de uso \u00fanico s\u00e3o mais sustent\u00e1veis do que as embalagens reutiliz\u00e1veis para a entrega de comida.<\/p>\n\n

O novo estudo de an\u00e1lise do ciclo de vida revela que as embalagens recicl\u00e1veis \u00e0 base de papel utilizadas no setor da entrega de comida ao domic\u00edlio e de comida para levar oferecem uma s\u00e9rie de vantagens ambientais fundamentais em rela\u00e7\u00e3o aos sistemas reutiliz\u00e1veis em 12 \u00abcategorias de impacto\u00bb, incluindo as altera\u00e7\u00f5es clim\u00e1ticas, o consumo de \u00e1gua doce e o esgotamento dos recursos.<\/p>\n\n

A EPPA afirma que o transporte de recipientes de alimentos e bebidas de volta aos restaurantes ap\u00f3s a utiliza\u00e7\u00e3o, juntamente com a sua lavagem e secagem de forma higi\u00e9nica, consome mais energia, \u00e1gua e recursos. A mudan\u00e7a para alternativas reutiliz\u00e1veis geraria mais 48 % de emiss\u00f5es equivalentes de CO\u2082, consumiria mais 39 % de \u00e1gua doce e exigiria mais 82 % de extra\u00e7\u00e3o de minerais e recursos.<\/p>\n\n

Um turno gratificante<\/strong><\/h3>\n\n

O n\u00famero crescente de relat\u00f3rios que demonstram os benef\u00edcios do papel de embalagem, aliado \u00e0 transi\u00e7\u00e3o de grandes marcas globais, como a Mars e a Snickers, das embalagens de pl\u00e1stico para o papel de embalagem, n\u00e3o s\u00f3 reduzir\u00e1 drasticamente a quantidade de pl\u00e1stico no fluxo de res\u00edduos, como tamb\u00e9m incentivar\u00e1 outras marcas alimentares a seguirem o exemplo.<\/p>\n\n

Parece que, em todo o mundo, existe um desejo genu\u00edno, a todos os n\u00edveis do mundo empresarial, de eliminar o m\u00e1ximo poss\u00edvel de pl\u00e1stico das nossas embalagens, e o papel j\u00e1 provou ser uma alternativa bem-sucedida.<\/p>\n\n

Para mais informa\u00e7\u00f5es sobre a EPPA e a sua an\u00e1lise do ciclo de vida das embalagens alimentares, visite https:\/\/eppa-eu.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Com o an\u00fancio de que as barras Mars passar\u00e3o de embalagens de pl\u00e1stico para embalagens \u00e0 base de papel, analisamos como o papel est\u00e1, gradualmente, a conquistar o setor das embalagens sustent\u00e1veis. Num desenvolvimento significativo para a ind\u00fastria de papel de embalagem, uma das maiores empresas de confeitaria do mundo est\u00e1 a substituir as embalagens […]<\/p>\n","protected":false},"author":1,"featured_media":9530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1765],"tags":[],"class_list":["post-9541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nA Mars passa a utilizar papel de embalagem - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/pt\/a-mars-passa-a-utilizar-papel-de-embalagem\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Mars passa a utilizar papel de embalagem - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Com o an\u00fancio de que as barras Mars passar\u00e3o de embalagens de pl\u00e1stico para embalagens \u00e0 base de papel, analisamos como o papel est\u00e1, gradualmente, a conquistar o setor das embalagens sustent\u00e1veis. 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