{"id":9488,"date":"2025-03-06T12:35:31","date_gmt":"2025-03-06T12:35:31","guid":{"rendered":"https:\/\/lovepaper.org\/semana-do-love-paper-2025-um-grande-sucesso\/"},"modified":"2026-08-20T12:37:36","modified_gmt":"2026-08-20T12:37:36","slug":"semana-do-love-paper-2025-um-grande-sucesso","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/pt\/semana-do-love-paper-2025-um-grande-sucesso\/","title":{"rendered":"Semana do Love Paper 2025: um grande sucesso"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>O novo evento \u00abLove Paper\u00bb chamou a aten\u00e7\u00e3o em todo o mundo, sensibilizando as empresas e os consumidores para as vantagens do papel.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">A cerim\u00f3nia inaugural <a href=\"https:\/\/lovepaper.org\/lovepaperweek\/\">Semana do Love Paper<\/a>\u00a0foi aclamado como um sucesso retumbante depois de um grande n\u00famero de empresas e organiza\u00e7\u00f5es de todo o mundo se terem envolvido para divulgar a mensagem de que o papel \u00e9 um suporte altamente sustent\u00e1vel, eficaz e atraente.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Realizado entre 3 e 7 de fevereiro de 2025, o evento consistiu numa campanha de cinco dias destinada a sensibilizar para os benef\u00edcios ambientais do papel e das embalagens \u00e0 base de papel. Atrav\u00e9s de uma combina\u00e7\u00e3o de mensagens nas redes sociais, imagens e v\u00eddeos, rodap\u00e9s de e-mail, fundos virtuais e a marca \u00abLove Paper Week\u00bb, o evento teve como objetivo aumentar o conhecimento sobre o papel, bem como sobre as ind\u00fastrias do papel, da impress\u00e3o e das embalagens, entre consumidores, clientes e colegas, \u00e0 escala nacional e internacional.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\u201c<em>O objetivo da iniciativa \u00e9 informar um vasto leque de pessoas sobre as raz\u00f5es pelas quais o papel \u00e9 um suporte t\u00e3o sustent\u00e1vel, eficaz e apelativo<\/em>\u00bb, explicou Josh Birch, diretor de campanha da Two Sides UK.<\/p>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);margin-left:0\"><strong>Apoio Global<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">A atividade realizada no \u00e2mbito da Love Paper Week consistiu numa s\u00e9rie de publica\u00e7\u00f5es nas redes sociais, cada uma delas apresentando um facto diferente sobre o papel, que destacava o seu importante papel na sustentabilidade. As publica\u00e7\u00f5es abordaram temas que iam desde as embalagens e a educa\u00e7\u00e3o at\u00e9 ao crescimento florestal e ao impacto ambiental do papel em compara\u00e7\u00e3o com os meios de comunica\u00e7\u00e3o online.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Para al\u00e9m das milhares de visualiza\u00e7\u00f5es das publica\u00e7\u00f5es nas redes sociais, tamb\u00e9m foram publicados artigos sobre a iniciativa em publica\u00e7\u00f5es como a \u00abPrintWeek\u00bb e a \u00abPackaging News\u00bb, enquanto v\u00e1rias empresas e organiza\u00e7\u00f5es do setor deram o seu apoio, destacando a campanha nos seus sites, incluindo a Professional Publishers Association, a Denmaur, a Fedrigoni e a Reach Printing Services, que publicaram:<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40);margin-left:0\">\u201c<em>No \u00e2mbito da semana \u00abLove Paper\u00bb, pergunt\u00e1mos \u00e0 equipa da Reach Printing: \u00abPorque \u00e9 que adoram a impress\u00e3o?\u00bb<\/em>\u00bb. Michael Brown, Diretor Comercial, afirmou: \u00ab<em>\u00abAdoro o papel porque \u00e9 uma escolha sustent\u00e1vel, quer se trate do jornal local, impresso em papel de jornal proveniente de fontes respons\u00e1veis, quer do papel de embalagem em que chega uma encomenda. O papel pode ser reciclado e reutilizado, o que \u00e9 mais amigo do ambiente.\u00bb<\/em><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Noutros pa\u00edses, chegaram tamb\u00e9m mensagens de apoio da Federa\u00e7\u00e3o Europeia de Produtores de Envelopes e Embalagens Leves (FEPE) e do Grupo LEIPA. A \u00abLove Paper Week\u00bb decorreu tamb\u00e9m a n\u00edvel internacional na Am\u00e9rica do Norte e do Sul, com cada regi\u00e3o a dispor das suas pr\u00f3prias p\u00e1ginas de destino.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">FEPE publicou: \u00ab\u00bb<em>\u00abOrgulhamo-nos de apoiar a Campanha Love Paper, uma iniciativa liderada pela Two Sides North America que promove o apelo e a sustentabilidade da impress\u00e3o, do papel e do papel de embalagem. Esta semana dedicada \u00e9 uma oportunidade para o setor se unir e defender o papel e a sustentabilidade.\u00bb<\/em><\/p>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Um evento anual<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">A primeira Love Paper Week \u00e9 apenas o in\u00edcio de um evento anual que ir\u00e1, gradualmente, ganhar em dinamismo e participa\u00e7\u00e3o, informando e sensibilizando cada vez mais pessoas sobre o papel e as suas vantagens em termos de sustentabilidade.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\u201c<em>\u00abEstamos muito satisfeitos com a resposta \u00e0 primeira Love Paper Week\u00bb,<\/em>\u00a0disse Birch. \u201c<em>O objetivo \u00e9 fazer com que o evento cres\u00e7a ano ap\u00f3s ano, para se tornar uma semana verdadeiramente reconhecida no setor, entre as empresas e os consumidores. Queremos mobilizar todos os intervenientes no mundo do papel \u2014 desde os editores de mala direta e de material impresso at\u00e9 aos fabricantes de papel de saco e de cart\u00e3o canelado \u2014 para celebrarem a \u00abLove Paper Week\u00bb todos os anos<\/em>.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Para mais informa\u00e7\u00f5es sobre a Love Paper Week, visite <a href=\"https:\/\/lovepaper.org\/lovepaperweek\">lovepaper.org\/lovepaperweek<\/a><\/p>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-35f06ea7 wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/twosides.info\/documents\/lovepaper\/Love_Paper_Week_Results-2025.pdf\" style=\"background-color:#6dc08c\">Descarregar os resultados da Love Paper Week 2025<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>O novo evento \u00abLove Paper\u00bb chamou a aten\u00e7\u00e3o em todo o mundo, sensibilizando as empresas e os consumidores para as vantagens do papel. 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