{"id":8848,"date":"2026-04-24T11:12:30","date_gmt":"2026-04-24T11:12:30","guid":{"rendered":"https:\/\/lovepaper.org\/e-a-epoca-de-reciclar\/"},"modified":"2026-08-13T16:06:50","modified_gmt":"2026-08-13T16:06:50","slug":"e-a-epoca-de-reciclar","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/pt\/e-a-epoca-de-reciclar\/","title":{"rendered":"\u00c9 a \u00e9poca de reciclar"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se ainda n\u00e3o reparaste, o Natal est\u00e1 quase a\u00ed e, com ele, a correria anual para comprar comida, bebida e, claro, presentes suficientes para nos ajudar a passar esta \u00e9poca festiva. Mas, tal como muitas outras coisas este ano, a tradi\u00e7\u00e3o festiva de abrir caminho \u00e0 for\u00e7a pelas lojas de departamento e de avan\u00e7ar lentamente no tr\u00e2nsito mudou. Agora, \u00e9 muito mais prov\u00e1vel que passe o per\u00edodo que antecede o Natal a olhar para um ecr\u00e3, a percorrer p\u00e1ginas de poss\u00edveis presentes antes de fazer a sua encomenda e a ficar de olho na carrinha de entregas.<\/p>\n\n<p class=\"wp-block-paragraph\">Embora as lojas f\u00edsicas e os retalhistas sem uma presen\u00e7a digital significativa possam estar a sentir as dificuldades, h\u00e1 um setor que est\u00e1 a beneficiar do atual boom das compras online: o das embalagens. Em particular, as embalagens de cart\u00e3o e de papel de embalagem.<\/p>\n\n<h3 class=\"wp-block-heading\">51 mil milh\u00f5es de d\u00f3lares e a soma continua a aumentar<\/h3>\n\n<p class=\"wp-block-paragraph\">De acordo com um <a href=\"https:\/\/www.smithers.com\/services\/market-reports\/packaging\/the-future-of-e-commerce-packaging-to-2025\" target=\"_blank\" rel=\"noreferrer noopener\">relat\u00f3rio recente da Smithers Pira<\/a>, o consumo de embalagens para o com\u00e9rcio eletr\u00f3nico est\u00e1 a disparar. Em 2020, o consumo global de embalagens provenientes de lojas online foi mais de 40% superior ao de 2019. Enquanto no ano passado o mercado valia 33,7 mil milh\u00f5es de d\u00f3lares, este ano disparou para 51,7 mil milh\u00f5es de d\u00f3lares \u2013 um aumento de mais de 14 mil milh\u00f5es de d\u00f3lares.<\/p>\n\n<p class=\"wp-block-paragraph\">O segmento mais valioso deste valor relativo \u00e0s embalagens \u00e9 o cart\u00e3o canelado, que atingiu um valor de 41,6 mil milh\u00f5es de d\u00f3lares em 2020 \u2014 um aumento em rela\u00e7\u00e3o aos 30 mil milh\u00f5es de d\u00f3lares registados em 2019 \u2014, tornando o com\u00e9rcio eletr\u00f3nico um dos mercados mais importantes para as empresas de embalagens e os seus fornecedores. E n\u00e3o vai ficar por a\u00ed \u2013 o relat\u00f3rio estima que, at\u00e9 2025, o mercado atingir\u00e1 o valor impressionante de 113,5 mil milh\u00f5es de d\u00f3lares.<\/p>\n\n<h3 class=\"wp-block-heading\">A escolha dos consumidores<\/h3>\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m da conveni\u00eancia das compras online e da entrega ao domic\u00edlio, uma das principais raz\u00f5es para o sucesso da cartolina \u00e9 a sustentabilidade da mat\u00e9ria-prima e a prefer\u00eancia dos consumidores por embalagens ecol\u00f3gicas. Um novo estudo da Smurfit Kappa revelou que os consumidores exigem agora embalagens mais sustent\u00e1veis \u00e0s marcas de moda quando fazem compras online.<\/p>\n\n<p class=\"wp-block-paragraph\">O estudo, que inquiriu consumidores na Alemanha, na Irlanda, nos Pa\u00edses Baixos e no Reino Unido, revelou que 41% dos compradores de moda online se tornaram mais conscientes do ponto de vista ambiental ao tomarem decis\u00f5es de compra desde o in\u00edcio da pandemia da Covid-19, tendo 35% afirmado que n\u00e3o comprariam uma determinada marca se descobrissem que a embalagem n\u00e3o era sustent\u00e1vel.<\/p>\n\n<p class=\"wp-block-paragraph\">O pr\u00f3prio inqu\u00e9rito global sobre embalagens realizado pela Two Sides confirma esta conclus\u00e3o: 62% dos inquiridos afirmaram que o papel\/cartolina era a melhor op\u00e7\u00e3o para o ambiente, tendo 57% referido que a cartolina era o material mais f\u00e1cil de reciclar. Em suma, as pessoas preferem que as suas embalagens sejam de cart\u00e3o e papel, sendo a sustentabilidade a principal raz\u00e3o para tal.<\/p>\n\n<h3 class=\"wp-block-heading\">E pronto!<\/h3>\n\n<p class=\"wp-block-paragraph\">A circularidade inerente ao sucesso das embalagens de cart\u00e3o \u00e9 precisamente o que as torna bem-sucedidas. Sendo que uma caixa de cart\u00e3o m\u00e9dia \u00e9 composta por 50 % de material reciclado \u2014 chegando, em alguns casos, a atingir os 100 % \u2014, garantir um ciclo consistente de utiliza\u00e7\u00e3o, reciclagem e reutiliza\u00e7\u00e3o \u00e9 vital para que a ind\u00fastria das embalagens de cart\u00e3o prospere. E com o r\u00e1pido aumento das compras online, n\u00e3o dever\u00e1 haver escassez de cartolina no sistema.<\/p>\n\n<p class=\"wp-block-paragraph\">Por isso, nesta \u00e9poca natal\u00edcia, \u00e0 medida que as entregas v\u00e3o chegando e as encomendas se v\u00e3o acumulando, reserve um momento para admirar a humilde caixa de cartolina. E depois recicle-a.<\/p>","protected":false},"excerpt":{"rendered":"<p>Se ainda n\u00e3o reparaste, o Natal est\u00e1 quase a\u00ed e, com ele, a correria anual para comprar comida, bebida e, claro, presentes suficientes para nos ajudar a passar esta \u00e9poca festiva. Mas, tal como muitas outras coisas este ano, a tradi\u00e7\u00e3o festiva de abrir caminho \u00e0 for\u00e7a pelas lojas de departamento e de avan\u00e7ar lentamente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1767],"tags":[],"class_list":["post-8848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reciclagem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9 a \u00e9poca de reciclar - Love Paper<\/title>\n<meta name=\"description\" content=\"Descubra como o aumento das compras de Natal online est\u00e1 a impulsionar a procura por embalagens sustent\u00e1veis, contribuindo para a cria\u00e7\u00e3o de uma economia mais circular.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/pt\/e-a-epoca-de-reciclar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9 a \u00e9poca de reciclar - 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