{"id":11462,"date":"2026-09-22T10:25:04","date_gmt":"2026-09-22T10:25:04","guid":{"rendered":"https:\/\/lovepaper.org\/a-paperizacao-a-tendencia-de-que-toda-a-gente-fala\/"},"modified":"2026-09-22T13:50:43","modified_gmt":"2026-09-22T13:50:43","slug":"a-paperizacao-a-tendencia-de-que-toda-a-gente-fala","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/pt\/a-paperizacao-a-tendencia-de-que-toda-a-gente-fala\/","title":{"rendered":"A \u00abpaperiza\u00e7\u00e3o\u00bb: a tend\u00eancia de que toda a gente fala"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Paperisation-The-Trend-Everyone-Is-Talking-About-CW-1024x576.jpg\" alt=\"\" class=\"wp-image-11447\" srcset=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Paperisation-The-Trend-Everyone-Is-Talking-About-CW-1024x576.jpg 1024w, https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Paperisation-The-Trend-Everyone-Is-Talking-About-CW-300x169.jpg 300w, https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Paperisation-The-Trend-Everyone-Is-Talking-About-CW-768x432.jpg 768w, https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Paperisation-The-Trend-Everyone-Is-Talking-About-CW-1536x864.jpg 1536w, https:\/\/lovepaper.org\/wp-content\/uploads\/2026\/09\/Paperisation-The-Trend-Everyone-Is-Talking-About-CW.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Desde as prateleiras dos supermercados at\u00e9 aos eventos desportivos mundiais, as embalagens \u00e0 base de papel est\u00e3o a tornar-se um dos principais temas de debate no \u00e2mbito da sustentabilidade. \u00c0 medida que as empresas procuram reduzir a sua depend\u00eancia de materiais derivados de combust\u00edveis f\u00f3sseis e os governos introduzem novas regulamenta\u00e7\u00f5es em mat\u00e9ria de embalagens, um n\u00famero crescente de marcas est\u00e1 a optar por alternativas \u00e0 base de fibra.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">A procura do p\u00fablico est\u00e1 a impulsionar a mudan\u00e7a<\/h3>\n\n\n\n\n<p class=\"wp-block-paragraph\">Os consumidores est\u00e3o a desempenhar um papel cada vez mais importante na acelera\u00e7\u00e3o da transi\u00e7\u00e3o para embalagens \u00e0 base de papel. Um estudo divulgado durante a Semana de A\u00e7\u00e3o Clim\u00e1tica de Londres revelou que 74 % das pessoas querem que os grandes eventos desportivos, como o Campeonato do Mundo da FIFA, utilizem apenas embalagens alimentares sem pl\u00e1stico, o que demonstra um apoio p\u00fablico crescente \u00e0s alternativas aos pl\u00e1sticos convencionais de uso \u00fanico. A mesma investiga\u00e7\u00e3o revelou ainda que 80% das pessoas consideram que as embalagens alimentares devem ser isentas de pl\u00e1stico sempre que poss\u00edvel, enquanto quase metade desconhecia que muitas embalagens de papel para comida para levar ainda cont\u00eam revestimentos de pl\u00e1stico ocultos.<sup>1<\/sup><\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">O que \u00e9 a \u00abpaperiza\u00e7\u00e3o\u00bb?<\/h3>\n\n\n\n\n<p class=\"wp-block-paragraph\">A \u00abpaperiza\u00e7\u00e3o\u00bb refere-se ao movimento crescente que visa substituir as embalagens de pl\u00e1stico por alternativas \u00e0 base de papel e fibra, sempre que tal seja vi\u00e1vel.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Isto j\u00e1 est\u00e1 a acontecer numa vasta gama de produtos. Os supermercados, como, por exemplo, o Sainsbury&#8217;s, est\u00e3o a introduzir cestos de papel para frutas e legumes, os retalhistas est\u00e3o a substituir os sacos de pl\u00e1stico para envios por envelopes de papel e as marcas est\u00e3o a redesenhar as embalagens utilizando papel, cart\u00e3o canelado e fibra moldada, em vez dos pl\u00e1sticos tradicionais.<sup>2<\/sup><\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo n\u00e3o \u00e9 substituir todos os produtos de pl\u00e1stico. Trata-se, sim, de selecionar o material adequado para cada aplica\u00e7\u00e3o, reduzindo ao mesmo tempo o uso desnecess\u00e1rio de pl\u00e1stico e promovendo uma economia mais circular.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">A regulamenta\u00e7\u00e3o est\u00e1 a acelerar a transi\u00e7\u00e3o<\/h3>\n\n\n\n\n<p class=\"wp-block-paragraph\">A procura por parte dos consumidores n\u00e3o \u00e9 o \u00fanico fator determinante. A nova legisla\u00e7\u00e3o tamb\u00e9m est\u00e1 a incentivar as empresas a repensarem as suas escolhas em mat\u00e9ria de embalagens.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">O Regulamento da UE relativo \u00e0s embalagens e aos res\u00edduos de embalagens (PPWR) visa tornar todas as embalagens no mercado da UE recicl\u00e1veis at\u00e9 2030, reduzindo simultaneamente as embalagens desnecess\u00e1rias.<sup>3<\/sup> No Reino Unido, a Responsabilidade Alargada do Produtor (EPR) est\u00e1 a incentivar as empresas a conceberem embalagens mais f\u00e1ceis de recolher e reciclar.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que a regulamenta\u00e7\u00e3o evolui a par das expectativas em constante mudan\u00e7a dos consumidores, a utiliza\u00e7\u00e3o de papel tornou-se uma das \u00e1reas de inova\u00e7\u00e3o com crescimento mais r\u00e1pido na ind\u00fastria das embalagens.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">O futuro \u00e9 a fibra<\/h3>\n\n\n\n\n<p class=\"wp-block-paragraph\">A \u00abpaperiza\u00e7\u00e3o\u00bb reflete uma mudan\u00e7a mais ampla na forma como as empresas encaram as embalagens. Em vez de se questionarem sobre como a embalagem pode simplesmente proteger um produto, as empresas est\u00e3o cada vez mais a ponderar o que acontece depois de esta ter sido utilizada.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">Ao combinar materiais renov\u00e1veis, abastecimento respons\u00e1vel, design inovador e sistemas de reciclagem eficazes, as embalagens \u00e0 base de fibra est\u00e3o a ajudar a impulsionar o setor rumo a um futuro mais circular.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que a tecnologia continua a evoluir e mais marcas investem em solu\u00e7\u00f5es \u00e0 base de papel, a \u00abpapeliza\u00e7\u00e3o\u00bb parece destinada a continuar a ser uma das tend\u00eancias determinantes da d\u00e9cada no setor das embalagens. N\u00e3o porque esteja a substituir todos os outros materiais, mas porque est\u00e1 a mudar completamente a forma como pensamos sobre as embalagens.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">Fontes:<\/h3>\n\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.packagingnews.co.uk\/news\/environment\/three-quarters-of-brits-want-plastic-free-packaging-at-summer-events-23-06-2026\">Not\u00edcias sobre embalagens: Tr\u00eas quartos dos brit\u00e2nicos querem embalagens sem pl\u00e1stico nos eventos de ver\u00e3o, 2026<\/a><\/li>\n\n\n\n\n<li><a href=\"https:\/\/corporate.sainsburys.co.uk\/purpose-in-action\/fresh-food-and-a-fresh-approach-to-packaging-reducing-plastics-in-our-supply-chain\/\">Sainsbury&#8217;s, Alimentos frescos e uma nova abordagem \u00e0s embalagens: Reduzir o uso de pl\u00e1sticos na nossa cadeia de abastecimento, 2025<\/a><\/li>\n\n\n\n\n<li><a href=\"https:\/\/www.business.gov.uk\/campaign\/europe\/european-union-eu-regulations\/eu-packaging-and-packaging-waste-regulation-eu-ppwr\/\">Business.gov.uk, Regulamento da UE relativo \u00e0s embalagens e aos res\u00edduos de embalagens (PPWR), 2026<\/a><\/li>\n\n\n\n\n<li><a href=\"https:\/\/www.gov.uk\/government\/collections\/extended-producer-responsibility-for-packaging\">Gov.uk, Responsabilidade alargada do produtor em mat\u00e9ria de embalagens, 2025<\/a><\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde as prateleiras dos supermercados at\u00e9 aos eventos desportivos mundiais, as embalagens \u00e0 base de papel est\u00e3o a tornar-se um dos principais temas de debate no \u00e2mbito da sustentabilidade. \u00c0 medida que as empresas procuram reduzir a sua depend\u00eancia de materiais derivados de combust\u00edveis f\u00f3sseis e os governos introduzem novas regulamenta\u00e7\u00f5es em mat\u00e9ria de embalagens, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1766,1764],"tags":[],"class_list":["post-11462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embalagens","category-estilo-de-vida"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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