{"id":9909,"date":"2021-11-01T19:12:29","date_gmt":"2021-11-01T19:12:29","guid":{"rendered":"https:\/\/lovepaper.org\/premiera-love-paper-w-ameryce-lacinskiej\/"},"modified":"2026-08-21T19:13:28","modified_gmt":"2026-08-21T19:13:28","slug":"premiera-love-paper-w-ameryce-lacinskiej","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/pl\/premiera-love-paper-w-ameryce-lacinskiej\/","title":{"rendered":"Premiera \u201eLove Paper\u201d w Ameryce \u0141aci\u0144skiej"},"content":{"rendered":"

W zwi\u0105zku z sukcesem inicjatywy \u201eTwo Sides Latin America\u201d, promuj\u0105cej w\u015br\u00f3d konsument\u00f3w zr\u00f3wnowa\u017cone wykorzystanie materia\u0142\u00f3w drukowanych, papieru i opakowa\u0144 papierowych, oficjalnie rozpocz\u0119\u0142a dzia\u0142alno\u015b\u0107 organizacja \u201eLove Paper Latin America\u201d.<\/strong><\/h4>\n\n

Globalna inicjatywa organizacji \u201eTwo Sides\u201d, maj\u0105ca na celu promowanie zr\u00f3wnowa\u017conych cech druku, papieru i opakowa\u0144 papierowych, przyczyni\u0142a si\u0119 do zwi\u0119kszenia \u015bwiadomo\u015bci konsument\u00f3w na temat tego, \u017ce papier jest materia\u0142em zr\u00f3wnowa\u017conym i jednym z najcz\u0119\u015bciej poddawanych recyklingowi materia\u0142\u00f3w na \u015bwiecie.<\/p>\n\n

Wed\u0142ug Fabio Arrudy Mortary, dyrektora generalnego organizacji Two Sides Latin America, nigdy dot\u0105d nie odnotowano tak powszechnego zainteresowania kwestiami \u015brodowiskowymi zwi\u0105zanymi z produktami i materia\u0142ami, z kt\u00f3rych korzystamy. Dyskusje na temat stosowania tworzyw sztucznych doprowadzi\u0142y do znacz\u0105cej zmiany w podej\u015bciu konsument\u00f3w i przedsi\u0119biorstw do zr\u00f3wnowa\u017conego rozwoju.<\/p>\n\n

Dotychczasowe kampanie przyczyni\u0142y si\u0119 do zmiany postrzegania tych kwestii przez opini\u0119 publiczn\u0105. \u201eW tym roku kampania Love Paper ma bardziej emocjonalny charakter i ma na celu bezpo\u015brednie dotarcie do odbiorc\u00f3w, prezentuj\u0105c zupe\u0142nie now\u0105 identyfikacj\u0119 wizualn\u0105, zawieraj\u0105c\u0105 jeszcze bardziej przejrzyste informacje oraz poruszaj\u0105c\u0105 takie kwestie, jak recykling, sekwestracja CO\u2082 i zr\u00f3wnowa\u017cony rozw\u00f3j,\u201d<\/em>\u00a0\u2013 podsumowuje Mortara.<\/p>\n\n

Na przyk\u0142ad w 2013 roku zaledwie 4% brytyjskich konsument\u00f3w uwa\u017ca\u0142o, \u017ce lasy w Europie si\u0119 rozrastaj\u0105. Obecnie wska\u017anik ten jest ponad dwukrotnie wy\u017cszy. \u201eJe\u015bli chodzi o recykling, 17% konsument\u00f3w uwa\u017ca, \u017ce wska\u017anik ponownego wykorzystania papieru w Europie wynosi ponad 60%, co stanowi trzykrotny wzrost w por\u00f3wnaniu z odsetkiem os\u00f3b, kt\u00f3re podziela\u0142y t\u0119 opini\u0119 siedem lat temu\u201d<\/em>, Mortara \u015bwi\u0119tuje.<\/p>\n\n

Dotychczasowe kampanie przyczyni\u0142y si\u0119 do zmiany postrzegania tych kwestii przez og\u00f3\u0142 spo\u0142ecze\u0144stwa. \u201eW tym roku kampania \u201eLove Paper\u201d jest bardziej anga\u017cuj\u0105ca emocjonalnie i ma na celu bezpo\u015bredni kontakt z konsumentami, prezentuj\u0105c zupe\u0142nie now\u0105 identyfikacj\u0119 wizualn\u0105, zawieraj\u0105c\u0105 jeszcze bardziej przejrzyste informacje oraz poruszaj\u0105c\u0105 takie kwestie, jak recykling, sekwestracja CO\u2082 i zr\u00f3wnowa\u017cony rozw\u00f3j<\/em>\u201e\u2014 podkre\u015bla dyrektor generalny organizacji Two Sides Latin America.<\/p>\n\n

\u201eRozpocz\u0119cie kampanii \u201eLove Paper\u201d w Ameryce \u0141aci\u0144skiej przyczynia si\u0119 do obalania mit\u00f3w dotycz\u0105cych produkcji papieru, a tak\u017ce stanowi wsparcie w umacnianiu i rozpowszechnianiu wiedzy na temat zr\u00f3wnowa\u017conego gospodarowania lasami plantacyjnymi, produkt\u00f3w opartych na w\u0142\u00f3knach odnawialnych oraz r\u00f3\u017cnych zastosowa\u0144 papieru w naszym codziennym \u017cyciu,\u201d<\/em>\u00a0N\u00e9stor Nisnik, dyrektor Argenty\u0144skiego Stowarzyszenia Producent\u00f3w Celulozy i Papieru (AFCP).<\/p>\n\n

Aby dowiedzie\u0107 si\u0119 wi\u0119cej o kampanii \u201eLove Paper Latin America\u201d, odwied\u017a ich stron\u0119 internetow\u0105 pod adresem al.lovepaper.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"

W zwi\u0105zku z sukcesem inicjatywy \u201eTwo Sides Latin America\u201d, promuj\u0105cej w\u015br\u00f3d konsument\u00f3w zr\u00f3wnowa\u017cone wykorzystanie materia\u0142\u00f3w drukowanych, papieru i opakowa\u0144 papierowych, oficjalnie rozpocz\u0119\u0142a dzia\u0142alno\u015b\u0107 organizacja \u201eLove Paper Latin America\u201d. Globalna inicjatywa organizacji \u201eTwo Sides\u201d, maj\u0105ca na celu promowanie zr\u00f3wnowa\u017conych cech druku, papieru i opakowa\u0144 papierowych, przyczyni\u0142a si\u0119 do zwi\u0119kszenia \u015bwiadomo\u015bci konsument\u00f3w na temat tego, \u017ce papier […]<\/p>\n","protected":false},"author":1,"featured_media":9900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1731],"tags":[],"class_list":["post-9909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci"],"yoast_head":"\nPremiera \u201eLove Paper\u201d w Ameryce \u0141aci\u0144skiej - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/pl\/premiera-love-paper-w-ameryce-lacinskiej\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premiera \u201eLove Paper\u201d w Ameryce \u0141aci\u0144skiej - Love Paper\" \/>\n<meta property=\"og:description\" content=\"W zwi\u0105zku z sukcesem inicjatywy \u201eTwo Sides Latin America\u201d, promuj\u0105cej w\u015br\u00f3d konsument\u00f3w zr\u00f3wnowa\u017cone wykorzystanie materia\u0142\u00f3w drukowanych, papieru i opakowa\u0144 papierowych, oficjalnie rozpocz\u0119\u0142a dzia\u0142alno\u015b\u0107 organizacja \u201eLove Paper Latin America\u201d. 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