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In our modern world, digital campaigns and marketing strategies are becoming ever more frequent. From target specific emails to sporadic webpage popups, the digital world seems to be flooded with ways to make you notice a brand or product. However, a survey from the CMO Council highlighted that 63% of people would respond more positively…Read More
During the Coronavirus lockdown in the UK, book sellers saw a staggering influx of sales. Puzzle books, true crime and children’s education all took a sharp rise, while paperback fiction novels rose by a third. UK book retailers, WHSmith and Waterstones also saw a huge 400% increase in their online book sales week by week….Read More