{"id":9413,"date":"2022-08-26T09:42:02","date_gmt":"2022-08-26T09:42:02","guid":{"rendered":"https:\/\/lovepaper.org\/studie-viser-at-folk-foretrekker-papirboker-fremfor-e-lesere\/"},"modified":"2026-10-01T19:27:18","modified_gmt":"2026-10-01T19:27:18","slug":"studie-viser-at-folk-foretrekker-papirboker-fremfor-e-lesere","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/no\/studie-viser-at-folk-foretrekker-papirboker-fremfor-e-lesere\/","title":{"rendered":"Studie viser at folk foretrekker papirb\u00f8ker fremfor lesebrett"},"content":{"rendered":"\n

En ny rapport bekrefter den \u00f8kende populariteten til fysiske b\u00f8ker fremfor lesebrett \u2013 s\u00e6rlig i ferien, hvor papirboken er den ideelle f\u00f8lgesvennen.<\/strong><\/p>\n\n\n\n

S\u00e5 hvordan var ferien din? Dro du noe hyggelig sted? Mye sol? Forh\u00e5pentligvis har du f\u00e5tt tatt en sommerferie og m\u00e5 n\u00e5 h\u00e5ndtere et skred av sp\u00f8rsm\u00e5l om ferien. Men selv om du sannsynligvis vil f\u00e5 mange sp\u00f8rsm\u00e5l om reisem\u00e5let og v\u00e6ret, er det neppe s\u00e5 mange som sp\u00f8r hva du leste.<\/p>\n\n\n\n

For mange er muligheten til \u00e5 sl\u00e5 seg ned med en bok ved bassenget, p\u00e5 stranden eller p\u00e5 campingplassen en av sommerferiens gleder. Mange timer som skal fylles, uten avbrytelser fra e-poster, samtaler, tekstmeldinger eller varsler, er den perfekte oppskriften p\u00e5 avslapning og det ideelle tidspunktet for \u00e5 ta igjen litt lesing som ikke er jobbrelatert.<\/p>\n\n\n\n

Men selv om det du leser, egentlig ikke ang\u00e5r oss, lente du deg tilbake i solsengen med en fysisk bok eller et lesebrett? Hvis du lot sidene i en papirbok gli forbi, er du en del av det globale flertallet av lesere som foretrekker papir fremfor digitalt.<\/p>\n\n\n\n

B\u00f8ker som passer p\u00e5 stranden<\/strong><\/h3>\n\n\n\n

En ny\u00a0studie fra Stora Enso<\/a>\u00a0viser at 65 % av mennesker verden over foretrekker \u00e5 lese fysiske b\u00f8ker, mot 21 % som foretrekker e-b\u00f8ker \u2013 det er over tre ganger s\u00e5 mange.<\/p>\n\n\n\n

Etter \u00e5 ha spurt 2400 boklesere i alle aldre i Storbritannia, Frankrike, Tyskland og USA, oppdaget den internasjonale papirprodusenten at franskmennene hadde den sterkeste preferansen for fysiske b\u00f8ker. De fleste respondentene sa at de foretrekker \u00e5 lese for \u00e5 f\u00e5 kvalitetstid alene.<\/p>\n\n\n\n

\u00abDisse resultatene bekreftet forventningene v\u00e5re om at markedet for fysiske b\u00f8ker kommer til \u00e5 holde seg sterkt,<\/em>\u00bb sa Jonathan Bakewell, VP og leder for segmentet kontor- og bokpapir hos Stora Enso. \u00abFolk har begynt \u00e5 gjenoppdage lesing, delvis som f\u00f8lge av pandemien, da mange var bundet til skjermene sine hele dagen p\u00e5 grunn av jobb eller skole, og deretter ikke \u00f8nsket \u00e5 ta dem med seg til sofaen n\u00e5r det var tid for \u00e5 slappe av<\/em>.\u00bb<\/p>\n\n\n\n

Det er denne frakoblingen som ser ut til \u00e5 drive den vedvarende populariteten til papirb\u00f8ker, der det fysiske objektets utseende og f\u00f8lelse bidrar til leseopplevelsen. Noen respondenter i unders\u00f8kelsen fra Stora Enso trakk til og med frem lukten av en fysisk bok, som kunne vekke gode minner.<\/p>\n\n\n\n

Men n\u00e5r du tenker p\u00e5 omgivelser p\u00e5 stranden eller ved bassenget, er det tydelig at fysiske b\u00f8ker har et fortrinn fremfor sin digitale slektning. Enten det skyldes at de er enklere \u00e5 lese i sterkt sollys, at du slipper \u00e5 bekymre deg for at de blir dekket av sand, eller at du ikke trenger \u00e5 tenke p\u00e5 batteritiden, er papirb\u00f8ker den ideelle f\u00f8lgesvennen p\u00e5 ferien.<\/p>\n\n\n\n

B\u00e6rekraftige historier<\/strong><\/h3>\n\n\n\n

En annen viktig fordel ved trykte b\u00f8ker, sett med boklesernes \u00f8yne, er b\u00e6rekraften og det betydelige bidraget til den sirkul\u00e6re \u00f8konomien. Stora Enso rapporterte at 42 % av leserne sa at de liker \u00e5 beholde b\u00f8kene n\u00e5r de er ferdige med \u00e5 lese dem, mens 26 % l\u00e5ner dem bort eller gir dem bort. Ytterligere 26 % selger b\u00f8kene sine, og de resterende 5 % resirkulerer dem.<\/p>\n\n\n\n

Respondentene ble deretter spurt om de ville betale mer for karbonn\u00f8ytrale b\u00f8ker, og et overveldende flertall svarte ja. 61 % sa at de i gjennomsnitt ville v\u00e6re villige til \u00e5 betale 5,7 % mer enn utsalgsprisen. Med tanke p\u00e5 papirindustriens gode resultater n\u00e5r det gjelder \u00e5 kutte karbonutslipp og kompensere for eventuelle gjenv\u00e6rende utslipp, ligger den et godt stykke foran digitale medier n\u00e5r det gjelder b\u00e6rekraft.<\/p>\n\n\n\n

S\u00e5 neste gang du sitter p\u00e5 stranden eller ved bassenget, kan du se deg rundt. Sjansen er stor for at de fleste av dine medferierende vil v\u00e6re fordypet i en papirbok \u2013 og v\u00e6re b\u00e6rekraftige, \u00e9n side om gangen.<\/p>\n\n\n\n

Les mer om rapporten fra Stora Enso p\u00e5 www.storaenso.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

En ny rapport bekrefter den \u00f8kende populariteten til fysiske b\u00f8ker fremfor lesebrett \u2013 s\u00e6rlig i ferien, hvor papirboken er den ideelle f\u00f8lgesvennen. S\u00e5 hvordan var ferien din? Dro du noe hyggelig sted? Mye sol? Forh\u00e5pentligvis har du f\u00e5tt tatt en sommerferie og m\u00e5 n\u00e5 h\u00e5ndtere et skred av sp\u00f8rsm\u00e5l om ferien. Men selv om du […]<\/p>\n","protected":false},"author":1,"featured_media":12351,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1661],"tags":[],"class_list":["post-9413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-livsstil"],"yoast_head":"\nStudie viser at folk foretrekker papirb\u00f8ker fremfor lesebrett - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/no\/studie-viser-at-folk-foretrekker-papirboker-fremfor-e-lesere\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studie viser at folk foretrekker papirb\u00f8ker fremfor lesebrett - Love Paper\" \/>\n<meta property=\"og:description\" content=\"En ny rapport bekrefter den \u00f8kende populariteten til fysiske b\u00f8ker fremfor lesebrett \u2013 s\u00e6rlig i ferien, hvor papirboken er den ideelle f\u00f8lgesvennen. 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