{"id":4969,"date":"2026-04-27T15:24:22","date_gmt":"2026-04-27T15:24:22","guid":{"rendered":"https:\/\/lovepaper.org\/hvorfor-generasjon-z-foretrekker-trykte-boker\/"},"modified":"2026-08-13T16:01:44","modified_gmt":"2026-08-13T16:01:44","slug":"hvorfor-generasjon-z-foretrekker-trykte-boker","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/no\/hvorfor-generasjon-z-foretrekker-trykte-boker\/","title":{"rendered":"Hvorfor generasjon Z foretrekker trykte b\u00f8ker"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Young People Are Reading More And More Books In Print, Driving Sales And Shaping The Industry<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">In the continued tussle between print books and e-readers, it seems print books are winning, especially in the eyes of the young. A new report by\u00a0<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/01\/06\/three-in-ten-americans-now-read-e-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research<\/a>\u00a0has shown that Generation Z (Gen Z) \u2013 those born between 1997 and 2015 \u2013 overwhelmingly prefer reading books in print rather than using an electronic device, disproving the common assumption that this generation are digital-first.<\/p>\n\n<p class=\"wp-block-paragraph\">According to the report, almost 70% of US respondents between the ages of 18 and 29 said they read print books, while just 42% said they read e-books. Overall, more than 80% of Gen Z said they read a book in any format \u2014 the highest percentage out of all age groups surveyed.<\/p>\n\n<p class=\"wp-block-paragraph\">In the UK, the story is the same. A report from\u00a0<a href=\"https:\/\/www.businessinsider.com\/gen-z-book-ditch-digital-love-libraries-eye-strain-2023-3?r=US&amp;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen BookData<\/a>\u00a0found that print books were the most popular way to read for UK book buyers aged between 13 and 24, accounting for 80% of purchases. In comparison, e-books made up just 14% of sales for the same age group.<\/p>\n\n<h3 class=\"wp-block-heading\">A Compelling Case For Print<\/h3>\n\n<p class=\"wp-block-paragraph\">What\u2019s really interesting about Gen Z\u2019s preference for print books is that they have grown up with digital media, so turning their back on electronic devices makes a compelling case for print. The common assumption with the young is that they cannot be parted from their phones, so making the conscious choice to put them down in favour of a format that\u2019s centuries old makes a real statement.<\/p>\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s the opportunity to get lost in a story without digital interruption, the tactile nature of paper, the lack of eye strain, or simply the chance to disconnect from technology for a while, it\u2019s clear that young people appreciate a good print book. \u201cThere\u2019s pleasure in treating myself to a new novel,\u201d said a 23-year-old from London. \u201cIt feels like a treat, and you can\u2019t replicate this experience by simply downloading it onto a digital device.\u201d<\/p>\n\n<h3 class=\"wp-block-heading\">Personal, Practical And Easier To Read<\/h3>\n\n<p class=\"wp-block-paragraph\">There are a few reasons why Gen Z is driving the print book market, with many citing the fact that having a print book is more personal and practical, as well as being easy to pick up and put down. \u201cThere is nothing like opening up a real book on a couch or beach,\u201d said a 23-year-old reader to\u00a0<a href=\"https:\/\/www.businessinsider.com\/gen-z-book-ditch-digital-love-libraries-eye-strain-2023-3?r=US&amp;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">Business Insider magazine<\/a>. \u201cThey have a great smell too.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Other reasons include being easier to read, with an increased ability to enable the reader to truly concentrate and switch off from the world. \u201cI don\u2019t feel as much eye strain when reading print books,\u201d said a 21-year-old student. \u201cI also find myself focusing more when reading from a print book with my computer off.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">TikTok remains a key influence on the book market, with its BookTok channel promoting certain titles and authors to millions of young readers. In 2022, Nielsen surveyed a number of readers in 2022 and found that one in four had used BookTok, with these consumers accounting for nearly 90 million book purchases. Publishers now avidly watch BookTok as closely as the weekly sales charts for information on which authors and genres are gaining the most attention, and adjusting their marketing accordingly.<\/p>\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/lovepaper.org\/fact-file\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Paper Fact File<\/a><\/h2>\n\n<p class=\"wp-block-paragraph\">Paper is one of the most sustainable and recycled materials in the world!<\/p>\n\n<p class=\"wp-block-paragraph\">Visit the\u00a0<a href=\"https:\/\/lovepaper.org\/fact-file\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paper Fact File<\/a>\u00a0to discover the facts about paper\u2019s sustainable attributes. Some might surprise you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Young People Are Reading More And More Books In Print, Driving Sales And Shaping The Industry In the continued tussle between print books and e-readers, it seems print books are winning, especially in the eyes of the young. A new report by\u00a0Pew Research\u00a0has shown that Generation Z (Gen Z) \u2013 those born between 1997 and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1912,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1661],"tags":[],"class_list":["post-4969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livsstil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hvorfor generasjon Z foretrekker trykte b\u00f8ker - Love Paper<\/title>\n<meta name=\"description\" content=\"Finn ut hvorfor generasjon Z foretrekker papirb\u00f8ker \u2013 alt fra bedre konsentrasjon og mindre belastning p\u00e5 \u00f8ynene til gleden ved \u00e5 lese p\u00e5 papir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/no\/hvorfor-generasjon-z-foretrekker-trykte-boker\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvorfor generasjon Z foretrekker trykte b\u00f8ker - 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