{"id":9903,"date":"2021-11-01T19:12:29","date_gmt":"2021-11-01T19:12:29","guid":{"rendered":"https:\/\/lovepaper.org\/il-lancio-di-love-paper-in-america-latina\/"},"modified":"2026-08-21T19:12:44","modified_gmt":"2026-08-21T19:12:44","slug":"il-lancio-di-love-paper-in-america-latina","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/it\/il-lancio-di-love-paper-in-america-latina\/","title":{"rendered":"Il lancio di Love Paper in America Latina"},"content":{"rendered":"

Grazie al successo ottenuto da Two Sides Latin America nella promozione presso i consumatori dell’uso sostenibile della stampa, della carta e degli Imballaggi a base carta, \u00e8 stata ora lanciata ufficialmente l’iniziativa Love Paper Latin America.<\/strong><\/h4>\n\n

L’impegno globale di Two Sides nella promozione delle caratteristiche sostenibili della stampa, della carta e degli imballaggi a base carta ha contribuito ad aumentare la consapevolezza dei consumatori sul fatto che la carta \u00e8 un materiale sostenibile e uno dei pi\u00f9 riciclati al mondo.<\/p>\n\n

Secondo Fabio Arruda Mortara, amministratore delegato di Two Sides Latin America, mai come oggi si \u00e8 registrata una preoccupazione cos\u00ec diffusa riguardo alle credenziali ambientali dei prodotti e dei materiali che utilizziamo. Il dibattito sull\u2019uso della plastica ha determinato un cambiamento sostanziale nell\u2019atteggiamento dei consumatori e delle aziende nei confronti della sostenibilit\u00e0.<\/p>\n\n

Le campagne condotte in passato hanno contribuito a cambiare la percezione che l’opinione pubblica ha di questi temi. \u00abQuest\u2019anno Love Paper \u00e8 pi\u00f9 emozionante e punta a rivolgersi direttamente alle persone, presentando un\u2019identit\u00e0 visiva completamente nuova, con informazioni ancora pi\u00f9 chiare, e affrontando temi quali il riciclaggio, il sequestro della CO\u2082 e la sostenibilit\u00e0\u00bb,<\/em>\u00a0conclude Mortara.<\/p>\n\n

Nel 2013, ad esempio, solo il 4% dei consumatori britannici riteneva che le foreste in Europa fossero in crescita. Oggi, tale indice \u00e8 pi\u00f9 che raddoppiato. \u201cPer quanto riguarda il riciclaggio, il 17% dei consumatori ritiene che il tasso di riutilizzo della carta in Europa sia superiore al 60%, una percentuale tre volte superiore a quella di chi condivideva questa percezione sette anni fa\u201d<\/em>, esulta Mortara.<\/p>\n\n

Le campagne condotte in passato hanno contribuito a modificare la percezione che l\u2019opinione pubblica ha di questi temi. \u201cQuest’anno, Love Paper coinvolge ancora di pi\u00f9 emotivamente e punta a rivolgersi direttamente ai consumatori, presentando un’identit\u00e0 visiva completamente nuova, con informazioni ancora pi\u00f9 chiare, e affrontando tematiche quali il riciclaggio, il sequestro di CO\u2082 e la sostenibilit\u00e0<\/em>\u201c, sottolinea l\u2019amministratore delegato di Two Sides Latin America.<\/p>\n\n

\u00abIl lancio della campagna \u201cLove Paper\u201d in America Latina contribuisce a sfatare i miti sulla produzione della carta, oltre a rappresentare un alleato nel rafforzamento e nella diffusione delle conoscenze relative alla sostenibilit\u00e0 delle foreste coltivate, ai prodotti a base di fibre rinnovabili e alle diverse varianti che la carta offre nella nostra vita quotidiana\u00bb,<\/em>\u00a0N\u00e9stor Nisnik, direttore dell\u2019Associazione argentina dei produttori di pasta di cellulosa e carta (AFCP).<\/p>\n\n

Per saperne di pi\u00f9 sulla campagna \u201cLove Paper Latin America\u201d, visita il loro sito web all\u2019indirizzo al.lovepaper.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Grazie al successo ottenuto da Two Sides Latin America nella promozione presso i consumatori dell’uso sostenibile della stampa, della carta e degli Imballaggi a base carta, \u00e8 stata ora lanciata ufficialmente l’iniziativa Love Paper Latin America. L’impegno globale di Two Sides nella promozione delle caratteristiche sostenibili della stampa, della carta e degli imballaggi a base […]<\/p>\n","protected":false},"author":1,"featured_media":9900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1503],"tags":[],"class_list":["post-9903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie"],"yoast_head":"\nIl lancio di Love Paper in America Latina - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/it\/il-lancio-di-love-paper-in-america-latina\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il lancio di Love Paper in America Latina - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Grazie al successo ottenuto da Two Sides Latin America nella promozione presso i consumatori dell’uso sostenibile della stampa, della carta e degli Imballaggi a base carta, \u00e8 stata ora lanciata ufficialmente l’iniziativa Love Paper Latin America. 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