Preferenze relative alla carta

Il 53% dei consumatori preferisce leggere libri in formato cartaceo e l’80% ritiene di dover avere il diritto di scegliere come ricevere bollette ed estratti conto.

Ritenzione e comprensione dell’apprendimento

t’s clear that the internet is changing the way many people receive and read news and receive information. But digital media brings with it a unique set of challenges. In addition to preferences for paper, consumers have security and health concerns about moving everything online.

In addition to expressing an overall preference for paper, it also extends to brands and packaging. 52% of consumers prefer that items ordered online be delivered in paper packaging.[1]

[1]Toluna, Indagine sulle preferenze dei consumatori “Two Sides”, 2025

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