{"id":9945,"date":"2021-05-24T19:38:17","date_gmt":"2021-05-24T19:38:17","guid":{"rendered":"https:\/\/lovepaper.org\/la-demande-en-emballages\/"},"modified":"2026-08-21T19:39:12","modified_gmt":"2026-08-21T19:39:12","slug":"la-demande-en-emballages","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/fr\/la-demande-en-emballages\/","title":{"rendered":"La demande en emballages"},"content":{"rendered":"

La production d’emballages est un secteur d’activit\u00e9 mondial colossal, qui g\u00e9n\u00e8re plus de 900 milliards de dollars de chiffre d’affaires annuel \u00e0 l’\u00e9chelle mondiale.\u00b9<\/sup>\u00a0Malgr\u00e9 les difficult\u00e9s \u00e9conomiques auxquelles beaucoup d’entre nous ont \u00e9t\u00e9 confront\u00e9s en raison de la Covid-19, le secteur de l’emballage a connu un essor consid\u00e9rable pendant la pand\u00e9mie. En 2020, Amazon<\/a>\u00a0a enregistr\u00e9 une hausse de sa capitalisation boursi\u00e8re de plus de 570 milliards de dollars. <\/sup>Cette croissance spectaculaire montre \u00e0 quel point nous sommes nombreux \u00e0 nous tourner vers le commerce en ligne, ce qui profite grandement au secteur de l’emballage.<\/strong><\/p>\n\n

Le d\u00e9veloppement du secteur de l’emballage<\/strong><\/h4>\n\n

Un article r\u00e9dig\u00e9 par Kimber Divincenzo indiquait que \u00ab durant les premiers mois de la pand\u00e9mie de coronavirus, le secteur de l\u2019emballage \u00e9tait consid\u00e9r\u00e9 comme un secteur \u00ab essentiel \u00bb, ce qui signifie qu\u2019il n\u2019a pas \u00e9t\u00e9 affect\u00e9 par les mesures de confinement et les consignes de rester chez soi. \u00c0 la mi-2020, alors que des centaines de milliers d\u2019entreprises licenciaient des salari\u00e9s ou leur faisaient travailler \u00e0 temps partiel depuis leur domicile, le secteur de l\u2019emballage continuait de fonctionner \u00e0 un taux de capacit\u00e9 compris entre 83 % et 95 %\u00b2 \u00bb. Les pr\u00e9visions pour cette ann\u00e9e s\u2019annoncent tout aussi positives, car la demande en emballages reste constante en raison de nos habitudes d\u2019achat en ligne.<\/p>\n\n

Cependant, alors que la demande dans le secteur de l’emballage est rest\u00e9e constante, les mesures de confinement au Royaume-Uni ont entra\u00een\u00e9 des probl\u00e8mes d’approvisionnement et des p\u00e9nuries de mati\u00e8res premi\u00e8res. David Mason, directeur commercial du secteur de l’emballage, a d\u00e9clar\u00e9 : \u00ab Les lois de l’offre et de la demande font bien s\u00fbr que, avec une disponibilit\u00e9 r\u00e9duite des mati\u00e8res premi\u00e8res et une demande en hausse, les co\u00fbts vont \u00e9galement augmenter. \u00bb\u00b3<\/sup><\/p>\n\n

Emballages durables<\/strong><\/h4>\n\n

Alors, quelles sont les implications de la hausse des co\u00fbts et de la demande en mati\u00e8re d\u2019emballage pour le d\u00e9veloppement durable ? Mason poursuit : \u00ab Cela obligera probablement les entreprises \u00e0 analyser leurs emballages et \u00e0 chercher des moyens de les am\u00e9liorer. Les emballages encombrants et inefficaces c\u00e9deront la place \u00e0 des conceptions \u00e9pur\u00e9es qui r\u00e9duiront au minimum l\u2019utilisation de mat\u00e9riaux (et donc les co\u00fbts). Cela pourrait \u00e9galement avoir des retomb\u00e9es positives sur l\u2019environnement. \u00bb<\/p>\n\n

Alors que les entreprises s’attaquent au d\u00e9fi de cr\u00e9er de nouveaux emballages efficaces en 2021 afin de r\u00e9duire leurs co\u00fbts de production, les initiatives \u00ab z\u00e9ro d\u00e9chet \u00bb pourraient conna\u00eetre un essor encourageant, contribuant ainsi \u00e0 r\u00e9duire les d\u00e9chets sauvages, la pollution et les plastiques \u00e0 usage unique.<\/p>\n\n

C’est \u00e9galement une bonne nouvelle pour les consommateurs, comme le montre une r\u00e9cente enqu\u00eate men\u00e9e par Trivium Packaging<\/a>, a r\u00e9v\u00e9l\u00e9 que 74 % des personnes interrog\u00e9es se disaient pr\u00eates \u00e0 payer plus cher pour des produits conditionn\u00e9s dans un emballage respectueux de l’environnement et durable. L’\u00e9tude a \u00e9galement indiqu\u00e9 que pr\u00e8s de la moiti\u00e9 des consommateurs \u00e9vitent les emballages nocifs.<\/p>\n\n

Face \u00e0 la hausse des prix des mat\u00e9riaux d’emballage (tels que le plastique) et \u00e0 la prise de conscience croissante des clients quant \u00e0 leurs d\u00e9chets d’emballage, de nombreuses entreprises commencent d\u00e9sormais \u00e0 utiliser des mat\u00e9riaux biod\u00e9gradables, compostables ou recycl\u00e9s dans la conception de leurs emballages. On observe cette tendance chez des entreprises telles que McDonald’s<\/a>\u00a0(qui s’est engag\u00e9e \u00e0 utiliser des mat\u00e9riaux renouvelables et recyclables dans tous ses emballages d’ici 2025), Calvin Klein (qui s’est fix\u00e9 pour objectif de ne plus produire de d\u00e9chets d’ici 2030), et ASOS (qui, dans le cadre de ses efforts pour adopter des emballages plus durables, a d\u00e9j\u00e0 \u00e9vit\u00e9 le gaspillage de 583 tonnes de plastique chaque ann\u00e9e).<\/p>\n\n

Compte tenu de nos habitudes d’achat en ligne de plus en plus r\u00e9pandues et de notre volont\u00e9 d’inciter les entreprises \u00e0 op\u00e9rer un changement positif en mati\u00e8re d’environnement, la production d’emballages devrait conna\u00eetre une \u00e9volution vers la durabilit\u00e9 \u00e0 l’\u00e9chelle mondiale dans les ann\u00e9es \u00e0 venir.<\/p>\n\n

Les emballages \u00e0 base de papier-carton : un choix durable<\/strong><\/h4>\n\n

Le d\u00e9veloppement durable figurant parmi les priorit\u00e9s de nombreuses entreprises, marques et d\u00e9taillants, ceux-ci se tournent d\u00e9sormais vers les emballages en papier-carton pour leurs produits.<\/p>\n\n

Les emballages \u00e0 base de papier-carton sont intrins\u00e8quement durables, car les for\u00eats europ\u00e9ennes, d\u2019o\u00f9 les papeteries de la r\u00e9gion tirent plus de 90 % de leurs fibres de bois, ont \u00e9t\u00e9 avec une superficie qui augmente chaque jour de l’\u00e9quivalent de 1 500 terrains de football<\/a>. Aux c\u00f4t\u00e9s de l’Europe taux de recyclage du papier et des emballages en papier-carton<\/a>\u00a0Avec un taux de recyclage de 84 %, les emballages \u00e0 base de papier-carton r\u00e9pondent \u00e0 tous les crit\u00e8res d’\u00e9conomie circulaire pour les entreprises qui souhaitent renforcer leur d\u00e9veloppement durable.<\/p>\n\n

Sources :<\/strong><\/h4>\n\n\n
  1. L’industrie de l’emballage, un secteur de 900 milliards de dollars, en chiffres (fastcompany.com)<\/a><\/li>\n\n
  2. Comment le secteur de l’emballage \u00e9volue face \u00e0 la pand\u00e9mie de COVID | Work-Fit<\/a><\/li>\n\n
  3. Pr\u00e9visions et tendances 2021 en mati\u00e8re d’emballage : l’avis d’un expert britannique<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    La production d’emballages est un secteur d’activit\u00e9 mondial colossal, qui g\u00e9n\u00e8re plus de 900 milliards de dollars de chiffre d’affaires annuel \u00e0 l’\u00e9chelle mondiale.\u00b9\u00a0Malgr\u00e9 les difficult\u00e9s \u00e9conomiques auxquelles beaucoup d’entre nous ont \u00e9t\u00e9 confront\u00e9s en raison de la Covid-19, le secteur de l’emballage a connu un essor consid\u00e9rable pendant la pand\u00e9mie. En 2020, Amazon\u00a0a enregistr\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":9939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nLa demande en emballages - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/fr\/la-demande-en-emballages\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La demande en emballages - Love Paper\" \/>\n<meta property=\"og:description\" content=\"La production d’emballages est un secteur d’activit\u00e9 mondial colossal, qui g\u00e9n\u00e8re plus de 900 milliards de dollars de chiffre d’affaires annuel \u00e0 l’\u00e9chelle mondiale.\u00b9\u00a0Malgr\u00e9 les difficult\u00e9s \u00e9conomiques auxquelles beaucoup d’entre nous ont \u00e9t\u00e9 confront\u00e9s en raison de la Covid-19, le secteur de l’emballage a connu un essor consid\u00e9rable pendant la pand\u00e9mie. 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