{"id":9906,"date":"2021-11-01T19:12:29","date_gmt":"2021-11-01T19:12:29","guid":{"rendered":"https:\/\/lovepaper.org\/le-lancement-de-love-paper-en-amerique-latine\/"},"modified":"2026-08-21T19:13:04","modified_gmt":"2026-08-21T19:13:04","slug":"le-lancement-de-love-paper-en-amerique-latine","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/fr\/le-lancement-de-love-paper-en-amerique-latine\/","title":{"rendered":"Le lancement de Love Paper en Am\u00e9rique latine"},"content":{"rendered":"<h4 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong>Fort du succ\u00e8s rencontr\u00e9 par Two Sides Latin America dans la promotion aupr\u00e8s des consommateurs d&rsquo;une utilisation durable de l&rsquo;imprim\u00e9, du papier et des emballages \u00e0 base de papier-carton, Love Paper Latin America vient d&rsquo;\u00eatre officiellement lanc\u00e9.<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">L&rsquo;initiative mondiale \u00ab Two Sides \u00bb, qui vise \u00e0 promouvoir les qualit\u00e9s durables de l&rsquo;imprim\u00e9, du papier et des emballages \u00e0 base de papier-carton, a contribu\u00e9 \u00e0 sensibiliser davantage les consommateurs au fait que le papier est un mat\u00e9riau durable et l&rsquo;un des plus recycl\u00e9s au monde.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Selon Fabio Arruda Mortara, PDG de Two Sides Am\u00e9rique latine, jamais auparavant les pr\u00e9occupations concernant l&rsquo;impact environnemental des produits et des mat\u00e9riaux que nous utilisons n&rsquo;ont \u00e9t\u00e9 aussi g\u00e9n\u00e9ralis\u00e9es. Les d\u00e9bats sur l&rsquo;utilisation des plastiques ont entra\u00een\u00e9 un changement consid\u00e9rable dans l&rsquo;attitude des consommateurs et des entreprises vis-\u00e0-vis du d\u00e9veloppement durable.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40);margin-left:0\">Les campagnes men\u00e9es par le pass\u00e9 ont contribu\u00e9 \u00e0 faire \u00e9voluer la perception du grand public sur ces questions. <em>\u00ab Cette ann\u00e9e, Love Paper se veut plus \u00e9mouvant et cherche \u00e0 s&rsquo;adresser directement au public, en proposant une identit\u00e9 visuelle totalement nouvelle, avec des informations encore plus claires, et en abordant des th\u00e8mes tels que le recyclage, la s\u00e9questration du CO\u2082 et le d\u00e9veloppement durable \u00bb,<\/em>\u00a0conclut Mortara.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">En 2013, par exemple, seuls 4 % des consommateurs britanniques pensaient que les for\u00eats europ\u00e9ennes s&rsquo;\u00e9tendaient. Aujourd&rsquo;hui, ce chiffre a plus que doubl\u00e9. <em>\u00ab En mati\u00e8re de recyclage, 17 % des consommateurs estiment que le taux de r\u00e9utilisation du papier en Europe est sup\u00e9rieur \u00e0 60 %, soit un taux trois fois plus \u00e9lev\u00e9 que celui des personnes qui partageaient cette opinion il y a sept ans. \u00bb<\/em>, se r\u00e9jouit Mortara.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Les campagnes men\u00e9es par le pass\u00e9 ont contribu\u00e9 \u00e0 faire \u00e9voluer la perception du grand public sur ces questions. \u00ab<em>Cette ann\u00e9e, Love Paper se veut plus \u00e9mouvant et cherche \u00e0 s&rsquo;adresser directement aux consommateurs, en pr\u00e9sentant une identit\u00e9 visuelle totalement renouvel\u00e9e, avec des informations encore plus claires, et en abordant des th\u00e8mes tels que le recyclage, la s\u00e9questration du CO\u2082 et le d\u00e9veloppement durable.<\/em>\u00bb, souligne le PDG de Two Sides Am\u00e9rique latine.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><em>\u00ab Le lancement de la campagne Love Paper en Am\u00e9rique latine contribue \u00e0 d\u00e9mystifier les id\u00e9es re\u00e7ues sur la production du papier, tout en jouant un r\u00f4le essentiel dans le renforcement et la diffusion des connaissances sur la durabilit\u00e9 des for\u00eats de culture, les produits \u00e0 base de fibres renouvelables et les diff\u00e9rentes possibilit\u00e9s qu\u2019offre le papier dans notre vie quotidienne, \u00bb<\/em>\u00a0N\u00e9stor Nisnik, directeur de l&rsquo;Association argentine des fabricants de p\u00e2te \u00e0 papier et de papier (AFCP).<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Pour en savoir plus sur la campagne \u00ab Love Paper Latin America \u00bb, rendez-vous sur leur site web \u00e0 l&rsquo;adresse suivante : <a href=\"https:\/\/al.lovepaper.org\/\" target=\"_blank\" rel=\"noopener\">al.lovepaper.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fort du succ\u00e8s rencontr\u00e9 par Two Sides Latin America dans la promotion aupr\u00e8s des consommateurs d&rsquo;une utilisation durable de l&rsquo;imprim\u00e9, du papier et des emballages \u00e0 base de papier-carton, Love Paper Latin America vient d&rsquo;\u00eatre officiellement lanc\u00e9. L&rsquo;initiative mondiale \u00ab Two Sides \u00bb, qui vise \u00e0 promouvoir les qualit\u00e9s durables de l&rsquo;imprim\u00e9, du papier et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1681],"tags":[],"class_list":["post-9906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le lancement de Love Paper en Am\u00e9rique latine - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/fr\/le-lancement-de-love-paper-en-amerique-latine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le lancement de Love Paper en Am\u00e9rique latine - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Fort du succ\u00e8s rencontr\u00e9 par Two Sides Latin America dans la promotion aupr\u00e8s des consommateurs d&rsquo;une utilisation durable de l&rsquo;imprim\u00e9, du papier et des emballages \u00e0 base de papier-carton, Love Paper Latin America vient d&rsquo;\u00eatre officiellement lanc\u00e9. 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