{"id":9681,"date":"2023-11-28T10:03:40","date_gmt":"2023-11-28T10:03:40","guid":{"rendered":"https:\/\/lovepaper.org\/bauer-media-reaffirme-son-engagement-en-faveur-du-developpement-durable-grace-a-son-partenariat-avec-love-paper\/"},"modified":"2026-08-21T10:04:16","modified_gmt":"2026-08-21T10:04:16","slug":"bauer-media-reaffirme-son-engagement-en-faveur-du-developpement-durable-grace-a-son-partenariat-avec-love-paper","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/fr\/bauer-media-reaffirme-son-engagement-en-faveur-du-developpement-durable-grace-a-son-partenariat-avec-love-paper\/","title":{"rendered":"Bauer Media r\u00e9affirme son engagement en faveur du d\u00e9veloppement durable gr\u00e2ce \u00e0 son partenariat avec Love Paper"},"content":{"rendered":"

Bauer Media<\/a>, l’un des principaux groupes m\u00e9diatiques mondiaux, utilise d\u00e9sormais le logo \u00ab Love Paper \u00bb pour mettre en avant le caract\u00e8re durable de ses magazines imprim\u00e9s. Cette initiative t\u00e9moigne de la volont\u00e9 proactive de l’entreprise de promouvoir les aspects durables de sa production imprim\u00e9e et de son engagement \u00e0 adopter un comportement respectueux de l’environnement.<\/strong><\/p>\n\n

La campagne \u00ab Love Paper \u00bb vise \u00e0 am\u00e9liorer la perception du public et \u00e0 le sensibiliser au caract\u00e8re durable et \u00e0 l’attrait de l’imprim\u00e9, du papier et des emballages \u00e0 base de papier-carton.<\/p>\n\n

Cette campagne s’inscrit dans la continuit\u00e9 de l’engagement de longue date de Bauer en faveur de la protection de l’environnement, tel qu’il est d\u00e9crit dans son dernier rapport de d\u00e9veloppement durable, qui r\u00e9affirme sa volont\u00e9 de s’approvisionner en papier aupr\u00e8s de partenaires respectueux du d\u00e9veloppement durable. \u00c0 ce titre, l’entreprise veille avec rigueur \u00e0 ce que le papier utilis\u00e9 dans ses magazines provienne de for\u00eats g\u00e9r\u00e9es de mani\u00e8re durable. En collaborant avec des fournisseurs qui respectent des normes strictes en mati\u00e8re de d\u00e9veloppement durable, Bauer contribue activement \u00e0 la pr\u00e9servation de la biodiversit\u00e9 et \u00e0 la sant\u00e9 globale de la plan\u00e8te.<\/p>\n\n

La campagne \u00ab Love Paper \u00bb offre \u00e0 Bauer une tribune id\u00e9ale pour partager ses r\u00e9ussites et ses bonnes pratiques en mati\u00e8re de d\u00e9veloppement durable.<\/p>\n\n

\u00ab Nous sommes fiers de soutenir la campagne Love Paper et de mettre en avant le parcours durable de nos magazines imprim\u00e9s \u00bb, a d\u00e9clar\u00e9 Gareth Jones, responsable du papier chez Bauer Media. \u00ab Notre engagement en faveur du d\u00e9veloppement durable fait partie int\u00e9grante de nos valeurs d\u2019entreprise. En utilisant le logo Love Paper, nous esp\u00e9rons sensibiliser nos clients aux qualit\u00e9s environnementales de nos magazines et inciter d\u2019autres acteurs du secteur \u00e0 faire de m\u00eame. \u00bb<\/p>\n\n

Jonathan Tame, directeur g\u00e9n\u00e9ral de Two Sides UK<\/a>, d\u00e9clare : \u00ab Le logo Love Paper est un excellent moyen de compl\u00e9ter et d\u2019enrichir les engagements existants en mati\u00e8re de d\u00e9veloppement durable et les labels environnementaux, tels que les syst\u00e8mes de certification foresti\u00e8re et les symboles de recyclage. En s\u2019associant \u00e0 Love Paper, les marques peuvent tirer parti de cette campagne \u00e0 grande \u00e9chelle, \u00e0 la fois imprim\u00e9e et num\u00e9rique, qui vise \u00e0 sensibiliser et \u00e0 informer les consommateurs sur les atouts durables de l\u2019imprim\u00e9. Les marques peuvent utiliser le logo Love Paper sur leurs propres supports marketing imprim\u00e9s et leurs emballages \u00e0 base de papier-carton ; les consommateurs verront ensuite ce m\u00eame logo sur une publicit\u00e9 d\u2019une page enti\u00e8re dans leur journal du dimanche pr\u00e9f\u00e9r\u00e9. C\u2019est une approche unique pour toute initiative environnementale. \u00bb<\/p>\n\n

Comment utiliser le logo de Love Paper<\/strong><\/h3>\n\n

Le logo \u00ab Love Paper \u00bb, marque d\u00e9pos\u00e9e de Two Sides, atteste qu\u2019une organisation utilise des mat\u00e9riaux naturels et durables. Ce logo ne peut \u00eatre appos\u00e9 que sur des produits \u00e0 base de papier issus de la gestion durable des for\u00eats ou fabriqu\u00e9s \u00e0 partir de fibres recycl\u00e9es, et qui sont enti\u00e8rement recyclables.<\/p>\n\n

Pour en savoir plus sur le d\u00e9veloppement durable du papier et des emballages en papier-carton, ainsi que sur l’utilisation du logo \u00ab Love Paper \u00bb, Cliquez ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Bauer Media, l’un des principaux groupes m\u00e9diatiques mondiaux, utilise d\u00e9sormais le logo \u00ab Love Paper \u00bb pour mettre en avant le caract\u00e8re durable de ses magazines imprim\u00e9s. Cette initiative t\u00e9moigne de la volont\u00e9 proactive de l’entreprise de promouvoir les aspects durables de sa production imprim\u00e9e et de son engagement \u00e0 adopter un comportement respectueux de […]<\/p>\n","protected":false},"author":1,"featured_media":9675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1681],"tags":[],"class_list":["post-9681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nBauer Media r\u00e9affirme son engagement en faveur du d\u00e9veloppement durable gr\u00e2ce \u00e0 son partenariat avec Love Paper - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/fr\/bauer-media-reaffirme-son-engagement-en-faveur-du-developpement-durable-grace-a-son-partenariat-avec-love-paper\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bauer Media r\u00e9affirme son engagement en faveur du d\u00e9veloppement durable gr\u00e2ce \u00e0 son partenariat avec Love Paper - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Bauer Media, l’un des principaux groupes m\u00e9diatiques mondiaux, utilise d\u00e9sormais le logo \u00ab Love Paper \u00bb pour mettre en avant le caract\u00e8re durable de ses magazines imprim\u00e9s. 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