{"id":9465,"date":"2024-05-01T12:28:04","date_gmt":"2024-05-01T12:28:04","guid":{"rendered":"https:\/\/lovepaper.org\/comment-les-grandes-marques-repensent-elles-leurs-emballages\/"},"modified":"2026-08-20T12:30:08","modified_gmt":"2026-08-20T12:30:08","slug":"comment-les-grandes-marques-repensent-elles-leurs-emballages","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/fr\/comment-les-grandes-marques-repensent-elles-leurs-emballages\/","title":{"rendered":"Comment les grandes marques repensent-elles leurs emballages ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Les initiatives en mati\u00e8re d\u2019emballages en papier-carton se sont multipli\u00e9es ces derni\u00e8res ann\u00e9es, ouvrant la voie \u00e0 des refontes int\u00e9ressantes de nos produits bien connus.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Voici quelques innovations r\u00e9centes en mati\u00e8re d&#8217;emballage propos\u00e9es par les grandes enseignes de supermarch\u00e9s.<\/p>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong><u>Walkers Snack A Jacks \u2013 Emballages en papier<\/u><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Les \u00ab Snack-a-Jacks \u00bb de Walkers font peau neuve avec un emballage \u00e0 base de papier ! Ce classique du d\u00e9jeuner fait l\u2019objet d\u2019une mise \u00e0 jour \u00e9cologique : son emballage ext\u00e9rieur sera d\u00e9sormais enti\u00e8rement \u00e0 base de papier. Ce passage du plastique au papier devrait permettre de r\u00e9duire la consommation globale de plastique vierge de la marque. <a href=\"https:\/\/packagingeurope.com\/news\/walkers-targets-virgin-plastic-reduction-with-new-paper-outer-bags\/11165.article\" target=\"_blank\" rel=\"noopener\">de 65 tonnes par an !<\/a><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Ce nouveau format d&#8217;emballage a \u00e9t\u00e9 test\u00e9 dans les magasins Tesco \u00e0 travers le<a href=\"https:\/\/packagingeurope.com\/news\/pepsico-trials-paper-based-packaging-for-walkers-crisps\/9499.article\" target=\"_blank\" rel=\"noopener\">\u00a0au Royaume-Uni en 2023 pour sa gamme de chips cuites au four<\/a>. Il sera disponible d\u00e8s le mois prochain dans toutes les vari\u00e9t\u00e9s de Snack A Jacks : sel et vinaigre, cr\u00e8me aigre et ciboulette, et barbecue.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-left:var(--wp--preset--spacing--40)\">Ces emballages ext\u00e9rieurs peuvent \u00eatre recycl\u00e9s dans la plupart des bacs de tri s\u00e9lectif m\u00e9nagers et peuvent \u00eatre d\u00e9pos\u00e9s en bordure de trottoir avec les autres emballages en papier-carton. <a href=\"https:\/\/packagingeurope.com\/news\/walkers-targets-virgin-plastic-reduction-with-new-paper-outer-bags\/11165.articleIt\" target=\"_blank\" rel=\"noopener\">Cette mesure devrait permettre de r\u00e9duire de 52 % les \u00e9missions de gaz \u00e0 effet de serre de chaque emballage.<\/a><\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a class=\"vc_single_image-wrapper   vc_box_border_grey\" href=\"https:\/\/www.foodanddrinktechnology.com\/news\/52189\/walkers-introduces-paper-multibag-packaging-for-snack-a-jacks\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2024\/04\/1-1.png\" alt=\"\" style=\"aspect-ratio:1.9138755980861244;width:1200px;height:auto\"><\/a><figcaption class=\"wp-element-caption\">PepsiCo Europe<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong><u>Quaker Oats troque ses pots contre du papier !<\/u><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Quaker Oats a annonc\u00e9, d\u00e9but 2024, son passage \u00e0 des emballages en papier-carton pour l&rsquo;ensemble de sa gamme de pots de porridge, dans le but de faciliter le recyclage et de r\u00e9duire la consommation de plastique d&rsquo;environ 200 tonnes par an.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">On esp\u00e8re que ce nouvel emballage permettra de r\u00e9duire l&rsquo;utilisation de plastique vierge dans les pots de porridge vendus au Royaume-Uni, Quaker Oats devant, selon toute vraisemblance, <a href=\"https:\/\/packagingeurope.com\/news\/quaker-oats-porridge-pots-embrace-new-paper-packaging-for-easy-recycling\/10842.article\" target=\"_blank\" rel=\"noopener\">repr\u00e9sentent jusqu&rsquo;\u00e0 47 % du march\u00e9 national des potages<\/a><\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a class=\"vc_single_image-wrapper   vc_box_border_grey\" href=\"https:\/\/packagingeurope.com\/news\/quaker-oats-porridge-pots-embrace-new-paper-packaging-for-easy-recycling\/10842.article\"><img decoding=\"async\" src=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2024\/04\/2-1.png\" alt=\"\" style=\"aspect-ratio:1.9138755980861244;width:1200px;height:auto\"><\/a><figcaption class=\"wp-element-caption\">Quaker Oats Packaging Europe<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong><u>Le vin s&rsquo;invite dans une exp\u00e9rience de d\u00e9gustation durable<\/u><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Qui a dit que le vin devait forc\u00e9ment \u00eatre vendu dans une bouteille en verre ? <a href=\"https:\/\/frugalpac.com\/\" target=\"_blank\" rel=\"noopener\">Frugalpac<\/a>\u00a0a mis au point des bouteilles de vin innovantes en papier, qui font d\u00e9sormais leur apparition dans les rayons de supermarch\u00e9s tels que <a href=\"https:\/\/www.aldi.co.uk\/\" target=\"_blank\" rel=\"noopener\">Aldi<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">En rempla\u00e7ant les bouteilles en verre par des emballages en papier et en les commercialisant dans ses magasins \u00e0 travers tout le pays, Aldi a permis une r\u00e9duction de son empreinte carbone \u00e9quivalente \u00e0 <a href=\"https:\/\/frugalpac.com\/aldi-launches-uks-first-supermarket-own-brand-paper-wine-bottles\/\" target=\"_blank\" rel=\"noopener\">faire 5,8 fois le tour de la plan\u00e8te en voiture<\/a>\u00a0\u2013 offrant ainsi aux amateurs de vin soucieux de l&rsquo;environnement une raison suppl\u00e9mentaire de trinquer ce printemps.<\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\" style=\"margin-left:var(--wp--preset--spacing--40)\"><a class=\"vc_single_image-wrapper   vc_box_border_grey\" href=\"https:\/\/frugalpac.com\/aldi-launches-uks-first-supermarket-own-brand-paper-wine-bottles\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2024\/04\/3-1.png\" alt=\"\" style=\"aspect-ratio:1.9138755980861244;width:1200px;height:auto\"><\/a><figcaption class=\"wp-element-caption\">www.frugalpac.com<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong><u>Mini-caisse \u00e0 bi\u00e8re consign\u00e9e<\/u><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Conform\u00e9ment \u00e0 la nouvelle r\u00e9glementation sur les emballages r\u00e9utilisables pr\u00e9vue par la directive europ\u00e9enne relative aux emballages et <a href=\"https:\/\/environment.ec.europa.eu\/topics\/waste-and-recycling\/packaging-waste_en\" target=\"_blank\" rel=\"noopener\">R\u00e8glement sur les d\u00e9chets d&#8217;emballages (PPWR)<\/a>), <a href=\"https:\/\/www.carrefour.com\/en\/csr\" target=\"_blank\" rel=\"noopener\">Carrefour Belgique<\/a>, <a href=\"https:\/\/int.cornetbier.be\/global\/en\/age-gate.html?redirect=%2Fglobal%2Fen.html%26uri%3D%2Fcontent%2Fcornet%2Fglobal%2Fen.html\" target=\"_blank\" rel=\"noopener\">Bi\u00e8re Cornet<\/a>\u00a0et <a href=\"https:\/\/www.dwreusables.com\/\" target=\"_blank\" rel=\"noopener\">DW R\u00e9utilisables<\/a>\u00a0ont mis au point un pack de six bi\u00e8res consign\u00e9es.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a href=\"https:\/\/packagingeurope.com\/news\/returnable-mini-beer-crate-for-beer-launched-by-carrefour-cornet-and-dw-reusables\/11223.article\" target=\"_blank\" rel=\"noopener\">Lanc\u00e9 avec le soutien de VLAIO et de Living Lab<\/a>, le pack est \u00ab enti\u00e8rement personnalisable \u00bb et peut \u00eatre retourn\u00e9 via <a href=\"https:\/\/www.tomra.com\/en\">La solution de TOMRA<\/a>\u00a0les automates de reprise. Les packs de six bouteilles sont stock\u00e9s dans les rayons des magasins et offrent le m\u00eame confort d&rsquo;achat que les packs \u00e0 usage unique, notamment un gain de place en rayon et un r\u00e9approvisionnement facile.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a href=\"https:\/\/www.dwreusables.com\/\" target=\"_blank\" rel=\"noopener\">DW R\u00e9utilisables<\/a>\u00a0fabriquera les emballages \u00e0 partir de d\u00e9chets plastiques 100 % post-consommation. Ces emballages permettraient de r\u00e9duire le risque de produits d\u00e9j\u00e0 ouverts, invendables ou endommag\u00e9s, les caisses \u00e9tant nettoy\u00e9es apr\u00e8s chaque utilisation par une entreprise \u00e0 vocation socio-\u00e9conomique. <a href=\"https:\/\/mivas.be\/\" target=\"_blank\" rel=\"noopener\">MIVAS<\/a>. \u00c0 la fin de leur cycle de vie, les caisses sont collect\u00e9es pour \u00eatre broy\u00e9es et transform\u00e9es en nouvelles caisses.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Les premiers emballages consign\u00e9s seront disponibles dans les magasins Carrefour d\u00e8s cet automne.<\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a class=\"vc_single_image-wrapper   vc_box_border_grey\" href=\"https:\/\/packagingeurope.com\/news\/returnable-mini-beer-crate-for-beer-launched-by-carrefour-cornet-and-dw-reusables\/11223.article#:~:text=Subscribe-,Returnable%20mini%20beer%20crate%20for%20beer,Carrefour%2C%20Cornet%20and%20DW%20Reusables&#038;text=Following%20the%20new%20reusable%20packaging,returnable%20six%2Dpack%20for%20beer.\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2024\/04\/4.png\" alt=\"\" style=\"aspect-ratio:1.9138755980861244;width:1200px;height:auto\"><\/a><figcaption class=\"wp-element-caption\">Packaging Europe<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong><u>Sainsbury&rsquo;s passe aux emballages en papier-carton<\/u><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Avez-vous remarqu\u00e9 que de plus en plus de produits que vous achetez chaque semaine sont d\u00e9sormais conditionn\u00e9s dans des emballages \u00e0 base de papier-carton ?<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">En septembre 2023, Sainsbury\u2019s a annonc\u00e9 que tous ses rouleaux de papier toilette et de papier essuie-tout de marque propre passeraient d\u2019un emballage en plastique \u00e0 un emballage en papier-carton, ce qui permettrait de r\u00e9duire de 55 millions <a href=\"https:\/\/www.about.sainsburys.co.uk\/news\/latest-news\/2023\/28-09-2023-sainsburys-introduces-paper-packaging-to-toilet-and-kitchen-rolls\" target=\"_blank\" rel=\"noopener\">d&rsquo;objets en plastique (485 tonnes) chaque ann\u00e9e<\/a>. En janvier 2024, l&rsquo;entreprise a annonc\u00e9 qu&rsquo;elle permettrait d&rsquo;\u00e9conomiser 775 tonnes suppl\u00e9mentaires de plastique en passant de <a href=\"https:\/\/www.circularonline.co.uk\/news\/sainsburys-switches-from-plastic-to-cardboard-mushroom-punnets\/\" target=\"_blank\" rel=\"noopener\">des barquettes en plastique aux barquettes en carton pour ses champignons<\/a>.<\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a class=\"vc_single_image-wrapper   vc_box_border_grey\" href=\"https:\/\/www.about.sainsburys.co.uk\/news\/latest-news\/2023\/05-01-2024-sainsburys-makes-its-greatest-standalone-plastics-removal-through-mushrooms-punnets\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2024\/04\/5.png\" alt=\"\" style=\"aspect-ratio:1.9138755980861244;width:1200px;height:auto\"><\/a><figcaption class=\"wp-element-caption\">Sainsbury&rsquo;s<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40);margin-left:0\"><strong><u>M&#038;S propose des pommes de terre de d\u00e9but de saison dans des emballages en papier-carton \u00ab 100 % recyclables \u00bb<\/u><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a href=\"https:\/\/www.marksandspencer.com\/\" target=\"_blank\" rel=\"noopener\">Marks &#038; Spencer<\/a>\u00a0a commenc\u00e9 la mise sur le march\u00e9 de ses pommes de terre \u00ab Jersey Royal \u00bb de d\u00e9but de saison, issues \u00e0 100 % de <a href=\"https:\/\/packagingeurope.com\/news\/mands-supplies-early-season-potatoes-in-100-recyclable-paper-packaging\/11132.article\" target=\"_blank\" rel=\"noopener\">emballages en papier-carton recyclables<\/a>. L&rsquo;entreprise esp\u00e8re ainsi \u00e9liminer environ un million de pi\u00e8ces en plastique de sa cha\u00eene de production d\u00e8s la premi\u00e8re ann\u00e9e.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">C&rsquo;est une premi\u00e8re pour M&#038;S, qui devrait ainsi devenir le premier \u00e0 proposer des \u00ab Jersey Royals \u00bb \u00e0 ses clients, la premi\u00e8re r\u00e9colte \u00e9tant traditionnellement r\u00e9serv\u00e9e aux grands chefs et aux restaurants haut de gamme. Ces pommes de terre dot\u00e9es d&rsquo;un emballage en papier-carton seront disponibles dans 75 rayons alimentaires \u00e0 travers le Royaume-Uni.<\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a class=\"vc_single_image-wrapper   vc_box_border_grey\" href=\"https:\/\/packagingeurope.com\/news\/mands-supplies-early-season-potatoes-in-100-recyclable-paper-packaging\/11132.article\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2024\/04\/6.png\" alt=\"\" style=\"aspect-ratio:1.9138755980861244;width:1200px;height:auto\"><\/a><figcaption class=\"wp-element-caption\">M&#038;S<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong><u>Pringles lance une collection de tubes en papier<\/u><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Pringles propose de tout nouveaux tubes en papier qui font actuellement leur apparition dans les rayons de Tesco. Ces tubes innovants sont enti\u00e8rement recyclables en d\u00e9chet m\u00e9nager, ce qui vous permet de d\u00e9guster ces d\u00e9licieuses chips sans culpabiliser. Con\u00e7us par <a href=\"https:\/\/www.kellanova.com\/us\/en\/home.html\" target=\"_blank\" rel=\"noopener\">Kellanova Europe<\/a>, l&rsquo;entreprise a repens\u00e9 le tube Pringles pour le rendre plus durable. Le tube Pringles original, que de nombreux foyers connaissent bien, est embl\u00e9matique et \u00ab constitue un \u00e9l\u00e9ment caract\u00e9ristique du produit depuis son lancement en 1967 \u00bb, <a href=\"https:\/\/spnews.com\/pringles-launches\/\" target=\"_blank\" rel=\"noopener\">d\u00e9clare Kellanova<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Le nouveau tube conserve la forme cylindrique embl\u00e9matique de la marque, ce qui permet d&#8217;empiler les chips. De plus, ce nouveau tube \u00e0 base de papier prot\u00e8ge les chips et pr\u00e9serve leur saveur, contribuant ainsi \u00e0 les garder fra\u00eeches. Les consommateurs peuvent toujours refermer les tubes gr\u00e2ce au couvercle en plastique recyclable afin de garantir la fra\u00eecheur des chips apr\u00e8s ouverture.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Ce nouveau tube \u00e0 base de papier tient compte de \u00ab<a href=\"https:\/\/www.eea.europa.eu\/publications\/circular-by-design\" target=\"_blank\" rel=\"noopener\">La circularit\u00e9 d\u00e8s la conception<\/a>\u00bb les recommandations de la cha\u00eene de valeur europ\u00e9enne des emballages \u00e0 base de papier-carton, l\u2019alliance 4Evergreen. Il obtient un bon score de recyclabilit\u00e9 en raison de son aptitude au recyclage dans les papeteries classiques selon <a href=\"https:\/\/lovepaper.org\/4evergreenforum.eu\/wp-content\/uploads\/Fibre-based-packaging-recyclability-evaluation-protocol-4EG-Beta-Release.pdf\" target=\"_blank\" rel=\"noopener\">Protocole d&rsquo;\u00e9valuation de la recyclabilit\u00e9 de 4evergreen.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Ces tubes sont accept\u00e9s dans les fili\u00e8res de recyclage \u00e0 travers toute l&rsquo;Europe, car leur nouvelle extr\u00e9mit\u00e9 en papier facilite leur recyclage par les entreprises sp\u00e9cialis\u00e9es dans le recyclage du papier. Une grande partie du papier utilis\u00e9 pour les anciens et les nouveaux tubes est issue de mat\u00e9riaux recycl\u00e9s, ce qui contribue \u00e0 dynamiser l&rsquo;\u00e9conomie circulaire dans le domaine des emballages en papier-carton recycl\u00e9.<\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a class=\"vc_single_image-wrapper   vc_box_border_grey\" href=\"https:\/\/spnews.com\/pringles-launches\/\"><img decoding=\"async\" src=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2024\/04\/7.png\" alt=\"\" style=\"aspect-ratio:1.9138755980861244;width:1200px;height:auto\"><\/a><figcaption class=\"wp-element-caption\">DIRK WAEM BELGA<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><strong><u>Body Shop : De la bouteille au savon :<\/u><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a href=\"https:\/\/www.thebodyshop.com\/en-gb\/\" target=\"_blank\" rel=\"noopener\">The Body Shop<\/a>\u00a0a r\u00e9cemment lanc\u00e9 une nouvelle gamme de shampoings solides. Disponibles en plusieurs parfums (banane, karit\u00e9 et gingembre), ces shampoings sont vendus dans de petites bo\u00eetes en carton, ce qui permet de r\u00e9duire les emballages en plastique \u00e0 usage unique. Une fois que vous commencez \u00e0 les utiliser, vous pouvez les conserver dans une bo\u00eete m\u00e9tallique \u00e9tanche fournie avec le produit. En effet, en passant du shampoing en bouteille au shampoing solide, vous \u00e9vitez que deux bouteilles en plastique ne finissent \u00e0 la poubelle. <a href=\"https:\/\/www.independent.co.uk\/climate-change\/news\/lush-cosmetics-tiktok-aussie-hair-b2302752.html\" target=\"_blank\" rel=\"noopener\">En outre, ils permettent de r\u00e9duire l&rsquo;encombrement, ont une dur\u00e9e de vie plus longue et sont g\u00e9n\u00e9ralement plus abordables.<\/a><\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><a class=\"vc_single_image-wrapper   vc_box_border_grey\" href=\"https:\/\/www.beautyill.nl\/2024\/02\/the-body-shop-shampoo-bars.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lovepaper.org\/wp-content\/uploads\/2024\/04\/8.png\" alt=\"\" style=\"aspect-ratio:1.9138755980861244;width:1200px;height:auto\"><\/a><figcaption class=\"wp-element-caption\">https:\/\/www.beautyill.nl\/2024\/02\/the-body-shop-shampoo-bars.html<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">Avez-vous remarqu\u00e9 que les emballages en plastique ont fait place \u00e0 des emballages en papier-carton dans les rayons de votre supermarch\u00e9 ? Partagez avec nous vos d\u00e9couvertes en mati\u00e8re d&#8217;emballages en papier-carton @lovepaperuk<\/p>","protected":false},"excerpt":{"rendered":"<p>Les initiatives en mati\u00e8re d\u2019emballages en papier-carton se sont multipli\u00e9es ces derni\u00e8res ann\u00e9es, ouvrant la voie \u00e0 des refontes int\u00e9ressantes de nos produits bien connus. Voici quelques innovations r\u00e9centes en mati\u00e8re d&#8217;emballage propos\u00e9es par les grandes enseignes de supermarch\u00e9s. Walkers Snack A Jacks \u2013 Emballages en papier Les \u00ab Snack-a-Jacks \u00bb de Walkers font peau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1680],"tags":[],"class_list":["post-9465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-de-vivre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment les grandes marques repensent-elles leurs emballages ? - Love Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/fr\/comment-les-grandes-marques-repensent-elles-leurs-emballages\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment les grandes marques repensent-elles leurs emballages ? - Love Paper\" \/>\n<meta property=\"og:description\" content=\"Les initiatives en mati\u00e8re d\u2019emballages en papier-carton se sont multipli\u00e9es ces derni\u00e8res ann\u00e9es, ouvrant la voie \u00e0 des refontes int\u00e9ressantes de nos produits bien connus. 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