{"id":9441,"date":"2020-03-25T11:57:26","date_gmt":"2020-03-25T11:57:26","guid":{"rendered":"https:\/\/lovepaper.org\/pourquoi-mcdonalds-a-opte-pour-le-papier-dans-le-cadre-de-sa-demarche-de-developpement-durable\/"},"modified":"2026-08-20T11:58:05","modified_gmt":"2026-08-20T11:58:05","slug":"pourquoi-mcdonalds-a-opte-pour-le-papier-dans-le-cadre-de-sa-demarche-de-developpement-durable","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/fr\/pourquoi-mcdonalds-a-opte-pour-le-papier-dans-le-cadre-de-sa-demarche-de-developpement-durable\/","title":{"rendered":"Pourquoi McDonald’s a opt\u00e9 pour le papier dans le cadre de sa d\u00e9marche de d\u00e9veloppement durable"},"content":{"rendered":"

Cr\u00e9dit photo : McDonald’s<\/a><\/p>\n\n

McDonald’s<\/a>\u00a0a annonc\u00e9 qu’\u00e0 partir de 2021, les Happy Meals seraient accompagn\u00e9s soit d’un jouet \u00e0 base de papier, soit d’une peluche, soit d’un livre en papier. La cha\u00eene de restauration rapide esp\u00e8re que cette initiative permettra d’\u00e9conomiser plus de 3 000 tonnes de plastique dans ses activit\u00e9s au Royaume-Uni \u00e0 partir de 2021, ce qui constituerait sa plus importante r\u00e9duction ponctuelle \u00e0 ce jour.<\/p>\n\n

McDonald\u2019s commencera \u00e0 proposer ces nouveaux jouets durables \u00e0 partir du mois de mai. \u00c0 cette date, les parents et les enfants auront la possibilit\u00e9 de troquer leurs jouets en plastique contre un livre ou un jouet en papier lorsqu\u2019ils ach\u00e8teront un Happy Meal. Cette initiative permettra aux consommateurs soucieux de l\u2019environnement de renoncer aux jouets en plastique dans tous les restaurants de la cha\u00eene. McDonald\u2019s r\u00e9fl\u00e9chit \u00e9galement au sort des jouets en plastique dont les enfants ne veulent plus : ceux-ci pourront \u00eatre rapport\u00e9s dans n\u2019importe lequel de ses 1 350 restaurants \u00e0 travers le Royaume-Uni, o\u00f9 ils seront ensuite fondus et transform\u00e9s en jouets de meilleure qualit\u00e9 au profit de son association caritative au Royaume-Uni et en Irlande.<\/p>\n\n\n

\n

Nous sommes profond\u00e9ment soucieux de l’environnement et nous nous engageons \u00e0 r\u00e9duire l’utilisation du plastique dans l’ensemble de nos activit\u00e9s, y compris au sein de notre Happy Meal. Les familles attendent beaucoup de nous et nous mettons tout en \u0153uvre pour leur garantir que leur Happy Meal est aussi durable que possible. R\u00e9ussir ce pari est une grande responsabilit\u00e9, mais nous sommes convaincus que les changements que nous mettons en \u0153uvre aujourd\u2019hui ont le potentiel de faire une r\u00e9elle diff\u00e9rence.<\/p>\n\n

Gareth Helm, directeur marketing de McDonald’s Royaume-Uni<\/strong><\/p><\/blockquote>\n<\/div>\n\n\n

Ce n’est pas la seule initiative durable prise par l’entreprise : par le pass\u00e9, McDonald’s s’\u00e9tait engag\u00e9 \u00e0 r\u00e9duire ses \u00e9missions de 36 % d’ici la fin de la d\u00e9cennie et \u00e0 utiliser des mat\u00e9riaux renouvelables et recyclables dans tous ses emballages d’ici 2025. L’entreprise a supprim\u00e9 les couvercles de ses glaces McFlurry, ce qui a permis d’\u00e9conomiser 385 tonnes de plastique, a remplac\u00e9 ses barquettes \u00e0 salade en plastique par des barquettes en papier et a mis en place des pailles en papier l’ann\u00e9e derni\u00e8re.<\/p>\n\n

Mais pourquoi l’alternative \u00e0 base de papier constitue-t-elle un choix plus durable et plus respectueux de l’environnement ?<\/p>\n\n

Tout d’abord, le papier est recycl\u00e9<\/a>\u00a0en moyenne 3,5 fois par an en Europe. C’est bien plus que certains des fameux plastiques \u00e0 usage unique que McDonald’s utilisait dans ses emballages et ses jouets. En effet, 72 % du papier et des emballages en papier-carton sont recycl\u00e9s pour fabriquer de nouveaux produits.<\/p>\n\n

Ce que nous pr\u00e9f\u00e9rons dans le papier, c’est qu’il aime les arbres<\/a>! \u00c0 l’\u00e8re du \u00ab fabriquer, utiliser, jeter \u00bb, le papier est un produit unique et polyvalent issu d’une ressource naturelle et renouvelable, ce qui signifie qu’il favorise une \u00e9conomie circulaire ax\u00e9e sur la r\u00e9duction des d\u00e9chets.<\/p>\n\n

Si cet article vous a int\u00e9ress\u00e9 et que vous souhaitez en savoir plus sur la durabilit\u00e9 du papier, pourquoi ne pas vous inscrire pour d\u00e9couvrir d’autres articles expliquant comment le papier, les emballages en papier-carton et les produits \u00e0 base de papier transforment le monde tel que nous le connaissons ?<\/p>\n\n

Utilisez le formulaire d’inscription situ\u00e9 en bas de page pour vous abonner \u00e0 \u00ab Paper Chain \u00bb !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Cr\u00e9dit photo : McDonald’s McDonald’s\u00a0a annonc\u00e9 qu’\u00e0 partir de 2021, les Happy Meals seraient accompagn\u00e9s soit d’un jouet \u00e0 base de papier, soit d’une peluche, soit d’un livre en papier. 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