{"id":9414,"date":"2022-08-26T09:42:02","date_gmt":"2022-08-26T09:42:02","guid":{"rendered":"https:\/\/lovepaper.org\/une-etude-revele-que-les-gens-preferent-les-livres-papier-aux-liseuses-electroniques\/"},"modified":"2026-08-20T09:42:51","modified_gmt":"2026-08-20T09:42:51","slug":"une-etude-revele-que-les-gens-preferent-les-livres-papier-aux-liseuses-electroniques","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/fr\/une-etude-revele-que-les-gens-preferent-les-livres-papier-aux-liseuses-electroniques\/","title":{"rendered":"Une \u00e9tude r\u00e9v\u00e8le que les gens pr\u00e9f\u00e8rent les livres papier aux liseuses \u00e9lectroniques"},"content":{"rendered":"

Un nouveau rapport confirme la popularit\u00e9 croissante des livres papier par rapport aux liseuses \u00e9lectroniques, notamment en vacances, o\u00f9 le livre papier est le compagnon id\u00e9al.<\/strong><\/p>\n\n

Alors, comment se sont pass\u00e9es tes vacances ? Tu es all\u00e9 dans un endroit sympa ? Il y avait beaucoup de soleil ? J’esp\u00e8re que tu as pu profiter d’un peu de repos estival et que tu es maintenant submerg\u00e9 de questions sur tes vacances. Mais si tu vas sans doute recevoir beaucoup de questions sur ta destination et la m\u00e9t\u00e9o, tu n’en auras sans doute pas beaucoup sur tes lectures.<\/p>\n\n

Pour beaucoup, pouvoir s’installer tranquillement avec un livre au bord de la piscine, \u00e0 la plage ou au camping est l’un des grands plaisirs des vacances d’\u00e9t\u00e9. Disposer de plusieurs heures sans \u00eatre d\u00e9rang\u00e9 par des e-mails, des appels, des SMS ou des notifications, c’est la recette id\u00e9ale pour se d\u00e9tendre et le moment parfait pour se plonger dans une lecture qui n’a rien \u00e0 voir avec le travail.<\/p>\n\n

Mais m\u00eame si ce que vous lisez ne nous regarde franchement pas, vous \u00eates-vous install\u00e9 confortablement dans votre transat avec un livre papier ou une liseuse ? Si vous avez feuillet\u00e9 tranquillement un livre papier, vous faites alors partie de la majorit\u00e9 mondiale des lecteurs qui pr\u00e9f\u00e8rent le papier au num\u00e9rique.<\/p>\n\n

Des livres \u00e0 emporter \u00e0 la plage<\/strong><\/h3>\n\n

Un nouveau\u00a0\u00e9tude r\u00e9alis\u00e9e par Stora Enso<\/a>\u00a0Une \u00e9tude a r\u00e9v\u00e9l\u00e9 que 65 % des personnes dans le monde pr\u00e9f\u00e8rent lire des livres papier, contre 21 % qui pr\u00e9f\u00e8rent les livres num\u00e9riques \u2013 soit plus de trois fois plus de personnes.<\/p>\n\n

Apr\u00e8s avoir interrog\u00e9 2 400 lecteurs de tous \u00e2ges au Royaume-Uni, en France, en Allemagne et aux \u00c9tats-Unis, les fabricants internationaux de papier ont constat\u00e9 que les Fran\u00e7ais \u00e9taient ceux qui manifestaient la plus forte pr\u00e9f\u00e9rence pour les livres papier, la plupart des personnes interrog\u00e9es d\u00e9clarant qu\u2019elles pr\u00e9f\u00e9raient lire pour profiter d\u2019un moment privil\u00e9gi\u00e9 en solitaire.<\/p>\n\n

\u00abCes r\u00e9sultats ont confirm\u00e9 nos pr\u00e9visions selon lesquelles le march\u00e9 du livre papier devrait rester solide,<\/em>\u00bb a d\u00e9clar\u00e9 Jonathan Bakewell, vice-pr\u00e9sident et directeur du segment \u00ab Papiers de bureau et de livres \u00bb chez Stora Enso. \u00abLes gens ont commenc\u00e9 \u00e0 red\u00e9couvrir la lecture, en partie sous l’effet de la pand\u00e9mie, qui a contraint beaucoup d’entre eux \u00e0 rester riv\u00e9s \u00e0 leurs \u00e9crans toute la journ\u00e9e pour le travail ou l’\u00e9cole, et qui les a ensuite dissuad\u00e9s de les emporter avec eux sur le canap\u00e9 au moment de se d\u00e9tendre.<\/em>\u00bb.<\/p>\n\n

C’est cette rupture qui semble expliquer la popularit\u00e9 persistante des livres papier, l’aspect et le toucher de l’objet physique venant enrichir l’exp\u00e9rience de lecture. Certains participants \u00e0 l’enqu\u00eate men\u00e9e par Stora Enso ont m\u00eame \u00e9voqu\u00e9 l’odeur d’un livre papier, capable de faire resurgir d’agr\u00e9ables souvenirs.<\/p>\n\n

Mais lorsqu\u2019on pense \u00e0 la plage ou au bord de la piscine, il appara\u00eet clairement que les livres papier ont un avantage certain sur leurs \u00e9quivalents num\u00e9riques. Que ce soit pour la facilit\u00e9 de lecture sous un soleil de plomb, l\u2019absence de crainte de les voir recouverts de sable ou le fait de ne pas avoir \u00e0 se soucier de l\u2019autonomie de la batterie, les livres papier sont le compagnon de vacances id\u00e9al.<\/p>\n\n

Histoires durables<\/strong><\/h3>\n\n

Aux yeux des lecteurs, l’un des autres avantages majeurs du livre imprim\u00e9 r\u00e9side dans son caract\u00e8re durable et sa contribution significative \u00e0 l’\u00e9conomie circulaire. Stora Enso a indiqu\u00e9 que 42 % des lecteurs ont d\u00e9clar\u00e9 aimer conserver leurs livres une fois leur lecture termin\u00e9e, tandis que 26 % les pr\u00eatent ou en font don. 26 % suppl\u00e9mentaires vendent leurs livres et les 5 % restants les recyclent.<\/p>\n\n

La question a ensuite \u00e9t\u00e9 pos\u00e9e de savoir si les personnes interrog\u00e9es seraient pr\u00eates \u00e0 payer plus cher pour des livres neutres en carbone, et une majorit\u00e9 \u00e9crasante a r\u00e9pondu par l\u2019affirmative, 61 % d\u2019entre elles se d\u00e9clarant dispos\u00e9es \u00e0 payer en moyenne 5,7 % de plus que le prix de vente au d\u00e9tail. Compte tenu des excellents r\u00e9sultats obtenus par l’industrie papeti\u00e8re en mati\u00e8re de r\u00e9duction des \u00e9missions de carbone et de compensation carbone des \u00e9missions r\u00e9siduelles, celle-ci surpasse de loin les m\u00e9dias num\u00e9riques en termes de durabilit\u00e9.<\/p>\n\n

Alors, la prochaine fois que vous serez \u00e0 la plage ou au bord de la piscine, regardez autour de vous. Il y a de fortes chances que la plupart des autres vacanciers soient plong\u00e9s dans un livre papier, adoptant ainsi un comportement durable, une page \u00e0 la fois.<\/p>\n\n

Pour en savoir plus sur le rapport de Stora Enso, rendez-vous sur www.storaenso.com<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

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