{"id":8009,"date":"2026-04-27T13:19:35","date_gmt":"2026-04-27T13:19:35","guid":{"rendered":"https:\/\/lovepaper.org\/emballage-cadeau-linitiative-highstreet\/"},"modified":"2026-08-04T11:39:51","modified_gmt":"2026-08-04T11:39:51","slug":"emballage-cadeau-linitiative-highstreet","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/fr\/emballage-cadeau-linitiative-highstreet\/","title":{"rendered":"Emballage cadeau \u2013 L’initiative Highstreet"},"content":{"rendered":"

Saviez-vous que tous les papiers cadeaux que l’on ach\u00e8te en magasin ne sont pas recyclables ? FatFace, en collaboration avec d’autres grandes enseignes, a lanc\u00e9 une initiative qui vous permettra d’\u00e9conomiser du temps, des efforts et de l’argent \u00e0 l’occasion de No\u00ebl.<\/strong><\/p>\n\n

Imaginez la sc\u00e8ne. Vous \u00eates entr\u00e9 dans votre magasin de quartier et vous avez trouv\u00e9 le cadeau id\u00e9al pour votre moiti\u00e9. Une fois vos achats termin\u00e9s, on vous l’a mis dans un sac en papier et vous rentrez chez vous pour l’emballer et le d\u00e9poser sous le sapin. Mais avec quoi allez-vous l’emballer ?<\/p>\n\n

Emballage en pleine conscience<\/h3>\n\n

Au cours des derni\u00e8res ann\u00e9es, des enseignes de centre-ville telles que FatFace<\/a>\u00a0et Primark<\/a>\u00a0ont adopt\u00e9 le concept de \u00ab Mindful Wrapping \u00bb dans leurs magasins et proposent \u00e0 leurs clients des sacs de courses dot\u00e9s d\u2019une touche \u00e9cologique. Au lieu de vous remettre un sac en papier uni ou \u00e0 l’effigie de la marque destin\u00e9 \u00e0 un usage unique, l’enseigne a imprim\u00e9 des motifs festifs sur ses sacs en papier afin que vous puissiez les d\u00e9couper et les utiliser comme papier d’emballage pour le cadeau que vous venez d’acheter. Primark a repens\u00e9 ses sacs en papier marron pour y int\u00e9grer rayure rouge de canne \u00e0 sucre<\/a>s.<\/p>\n\n

En Europe, 74 % [1] du papier et 83 % [2] des emballages \u00e0 base de papier-carton sont recycl\u00e9s pour fabriquer de nouveaux produits. Il n\u2019est donc pas \u00e9tonnant que les grandes entreprises commencent \u00e0 utiliser leurs propres produits \u00e0 base de papier-carton dans une d\u00e9marche de d\u00e9veloppement durable.<\/p>\n\n

Donner une nouvelle vie \u00e0 vos sacs en papier<\/h3>\n\n

Au cours des ann\u00e9es pr\u00e9c\u00e9dentes, FatFace a con\u00e7u ses sacs en papier de mani\u00e8re \u00e0 ce qu’ils puissent servir \u00e0 la fois de guirlandes en papier et de papier d’emballage. Certains de leurs des sacs de courses plus petits<\/a>\u00a0ont m\u00eame \u00e9t\u00e9 imprim\u00e9s avec un mod\u00e8le pour vous permettre de fabriquer vos propres crackers de No\u00ebl. Ainsi, quel que soit le montant de votre achat, vous pouvez participer \u00e0 ces festivit\u00e9s durables \u00e0 base de papier.<\/p>\n\n

Dans le cadre de sa campagne de No\u00ebl de cette ann\u00e9e, FatFace a publi\u00e9 un article de blog expliquant comment utiliser calligraphie<\/a>. Cette m\u00e9thode est tr\u00e8s efficace, non seulement en tant que support cr\u00e9atif pour l’\u00e9criture, mais elle met \u00e9galement davantage en valeur le papier d’emballage fabriqu\u00e9 \u00e0 partir de sacs de courses lorsqu’il est utilis\u00e9 pour emballer des cadeaux. De plus, les chutes de ce papier d’emballage peuvent servir \u00e0 confectionner des \u00e9tiquettes-cadeaux sur lesquelles vous pourrez inscrire un message calligraphi\u00e9 de votre choix.<\/p>\n\n

Concept durable<\/h3>\n\n

Les possibilit\u00e9s d’utilisation alternative des sacs en papier sont tr\u00e8s vastes lorsqu’on utilise un produit aussi durable. Un graphiste bas\u00e9 \u00e0 Saint-Louis, Jayvn Soloman<\/a>\u00a0a con\u00e7u un concept unique et durable pour ce magasin de centre-ville, H&M<\/a>, qui permet de transformer les sacs en papier apr\u00e8s usage en cintres. Bien qu’il ne s’agisse pour l’instant que d’un concept, H&M a expos\u00e9 sur son site les mesures qu’elle compte prendre pour devenir une entreprise plus durable : site web<\/a>. Bien que les sacs en coton soient parfaits pour \u00eatre r\u00e9utilis\u00e9s \u00e0 plusieurs reprises lors des courses, il faut les utiliser au moins 50 fois pour obtenir le m\u00eame bilan climatique que les sacs en papier [3]. Pas \u00e9tonnant que les grandes enseignes commencent \u00e0 \u00ab Love Paper \u00bb !<\/p>\n\n

Alors, au lieu d’acheter des rouleaux de papier cadeau, des n\u0153uds tout pr\u00eats et des rubans, pourquoi ne pas jeter un \u0153il de plus pr\u00e8s aux sacs en papier et aux emballages en papier-carton dans lesquels vos cadeaux ont \u00e9t\u00e9 livr\u00e9s cette ann\u00e9e ?<\/p>\n\n

Si vous souhaitez d\u00e9couvrir des fa\u00e7ons plus durables d’emballer vos cadeaux cette ann\u00e9e, consultez notre article de No\u00ebl, 8 id\u00e9es astucieuses pour emballer vos cadeaux de No\u00ebl<\/a>. Des techniques de pliage astucieuses \u00e0 la cr\u00e9ation de vos propres \u00e9tiquettes-cadeaux \u00e0 nouer, il existe de nombreuses fa\u00e7ons ing\u00e9nieuses d’emballer vos cadeaux pour No\u00ebl.<\/p>\n\n

Sources<\/h3>\n\n\n
  1. Cepi, 2020<\/li>\n\n
  2. Eurostat, 2018<\/li>\n\n
  3. Agence danoise de protection de l’environnement, 2018<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Saviez-vous que tous les papiers cadeaux que l’on ach\u00e8te en magasin ne sont pas recyclables ? FatFace, en collaboration avec d’autres grandes enseignes, a lanc\u00e9 une initiative qui vous permettra d’\u00e9conomiser du temps, des efforts et de l’argent \u00e0 l’occasion de No\u00ebl. Imaginez la sc\u00e8ne. Vous \u00eates entr\u00e9 dans votre magasin de quartier et vous […]<\/p>\n","protected":false},"author":1,"featured_media":6988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1680,1683],"tags":[],"class_list":["post-8009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-de-vivre","category-recyclage"],"yoast_head":"\nEmballage cadeau \u2013 L'initiative Highstreet - Love Paper<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les enseignes de grande distribution transforment leurs sacs en papier en emballages cadeaux \u00e9cologiques afin de r\u00e9duire les d\u00e9chets li\u00e9s \u00e0 No\u00ebl.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/fr\/emballage-cadeau-linitiative-highstreet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emballage cadeau \u2013 L'initiative Highstreet - 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