{"id":6797,"date":"2026-04-24T15:42:39","date_gmt":"2026-04-24T15:42:39","guid":{"rendered":"https:\/\/lovepaper.org\/cotton-traders-promeut-les-supports-imprimes-durables-avec-love-paper\/"},"modified":"2026-07-29T07:21:23","modified_gmt":"2026-07-29T07:21:23","slug":"cotton-traders-promeut-les-supports-imprimes-durables-avec-love-paper","status":"publish","type":"post","link":"https:\/\/lovepaper.org\/fr\/cotton-traders-promeut-les-supports-imprimes-durables-avec-love-paper\/","title":{"rendered":"Cotton Traders promeut les supports imprim\u00e9s durables avec Love Paper"},"content":{"rendered":"

Cotton Traders, la c\u00e9l\u00e8bre soci\u00e9t\u00e9 britannique Magasin de v\u00eatements<\/a>, s’engagent \u00e0 fournir leurs produits et services d’une mani\u00e8re qui ne compromette pas la pr\u00e9servation de notre plan\u00e8te<\/a>. Cela se refl\u00e8te \u00e9galement dans leurs pratiques marketing, et ils ont choisi de faire appel \u00e0 Love Paper pour mettre en avant le caract\u00e8re durable de leurs supports marketing imprim\u00e9s.<\/strong><\/p>\n\n

Love Paper<\/a>\u00a0a \u00e9t\u00e9 cr\u00e9\u00e9 dans le cadre de la campagne \u00e0 but non lucratif Les deux c\u00f4t\u00e9s<\/a>; l’initiative mondiale lanc\u00e9e en 2008 afin d’am\u00e9liorer la perception et de sensibiliser le public au caract\u00e8re durable et \u00e0 l’attrait de l’imprim\u00e9, du papier et des emballages en papier.<\/p>\n\n

Il existe de nombreuses id\u00e9es re\u00e7ues concernant l’impression, le papier et les emballages en papier. 37 % des consommateurs europ\u00e9ens pensent que le papier et les emballages en papier sont nuisible \u00e0 l’environnement<\/a>. Alors que seuls 16 % des personnes interrog\u00e9es pensent que le taux de recyclage du papier d\u00e9passe 60 %, celui-ci s’\u00e9l\u00e8ve en r\u00e9alit\u00e9 \u00e0 72 % (Toluna\/Two Sides, 2021).<\/p>\n\n

Le papier est fabriqu\u00e9 \u00e0 partir de bois, un mat\u00e9riau naturel et renouvelable<\/a>. \u00c0 mesure que les jeunes arbres grandissent, ils absorbent le CO\u2082 pr\u00e9sent dans l’atmosph\u00e8re. De plus, en tant que produit d\u00e9riv\u00e9 du bois, le papier continue lui aussi \u00e0 stocker du carbone tout au long de son cycle de vie.<\/p>\n\n

Ebony Hutt, responsable de campagne chez Two Sides UK, d\u00e9clare : \u00ab Le logo Love Paper est un excellent moyen de compl\u00e9ter et de renforcer les engagements existants en mati\u00e8re de d\u00e9veloppement durable, ainsi que les labels environnementaux, tels que les programmes de certification foresti\u00e8re et le recyclage, en les regroupant au sein d\u2019une campagne tr\u00e8s visible et accessible aux consommateurs. En s\u2019associant \u00e0 Love Paper, les marques peuvent tirer parti de cette campagne imprim\u00e9e et num\u00e9rique \u00e0 tr\u00e8s large port\u00e9e. Elles peuvent utiliser le logo Love Paper sur leurs propres supports marketing imprim\u00e9s et leurs emballages en papier ; les consommateurs verront alors ce m\u00eame logo sur une publicit\u00e9 d\u2019une page enti\u00e8re dans leur journal du dimanche pr\u00e9f\u00e9r\u00e9. C\u2019est une approche unique pour toute initiative environnementale. \u00bb<\/p>\n\n

Les marques adorent le papier<\/h4>\n\n

C’est Cotton Traders qui a su mettre brillamment en valeur le potentiel de la campagne \u00ab Love Paper \u00bb : l’enseigne a int\u00e9gr\u00e9 le logo \u00e0 de nombreuses campagnes promotionnelles imprim\u00e9es ainsi qu’\u00e0 son catalogue de produits, ce qui repr\u00e9sente un total de 20 millions d’imprim\u00e9s par an.<\/p>\n\n

Kathryn Colledge, responsable marketing et production, a d\u00e9clar\u00e9 : \u00ab Nous esp\u00e9rons que l\u2019apposition du logo Love Paper contribuera \u00e0 sensibiliser nos clients aux qualit\u00e9s environnementales de nos supports marketing imprim\u00e9s. Cela leur permettra de comprendre que le papier, \u00e0 condition qu\u2019il soit recycl\u00e9 et issu de sources durables, est un mat\u00e9riau naturel et v\u00e9ritablement durable. \u00bb<\/p>\n\n

Comment utiliser le logo de Love Paper<\/h4>\n\n

Le logo \u00ab Love Paper \u00bb, marque d\u00e9pos\u00e9e de Two Sides, atteste qu’une organisation utilise des mat\u00e9riaux naturels et durables.<\/p>\n\n

Le logo ne peut \u00eatre utilis\u00e9 que sur des produits en papier provenant de for\u00eats g\u00e9r\u00e9es de mani\u00e8re durable ou fabriqu\u00e9s \u00e0 partir de fibres recycl\u00e9es, et qui sont enti\u00e8rement recyclables.<\/p>\n\n

Pour en savoir plus sur l’utilisation du logo Love Paper, Cliquez ici.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Cotton Traders, la c\u00e9l\u00e8bre soci\u00e9t\u00e9 britannique Magasin de v\u00eatements, s’engagent \u00e0 fournir leurs produits et services d’une mani\u00e8re qui ne compromette pas la pr\u00e9servation de notre plan\u00e8te. Cela se refl\u00e8te \u00e9galement dans leurs pratiques marketing, et ils ont choisi de faire appel \u00e0 Love Paper pour mettre en avant le caract\u00e8re durable de leurs supports […]<\/p>\n","protected":false},"author":1,"featured_media":1671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1681,1680],"tags":[],"class_list":["post-6797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-art-de-vivre"],"yoast_head":"\nCotton Traders promeut les supports imprim\u00e9s durables avec Love Paper - Love Paper<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Cotton Traders utilise Love Paper pour promouvoir l'impression durable et mettre en avant les avantages des produits en papier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepaper.org\/fr\/cotton-traders-promeut-les-supports-imprimes-durables-avec-love-paper\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cotton Traders promeut les supports imprim\u00e9s durables avec Love Paper - 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